Health and Wellness in Australia
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in Australia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in Australia
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN AUSTRALIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers value hot drinks that address health concerns, but high prices and uncertainty about health benefits contribute to decline for organic
Natural has the leading sales in health and wellness hot drinks in 2022, although concerns about taste prevent growth
Vegetarian claim rises in importance in 2022, as more consumers consider such products for reasons including health, animal welfare, and the environment
PROSPECTS AND OPPORTUNITIES
Rising consumer knowledge of health and diet set to drive growth for organic hot drinks and products for immune health
As consumers try to avoid overprocessed drinks, natural is also expected to be the most promising in health and wellness hot drinks to 2027
Lactose free set to rise in significance over the forecast period, but no sugar, fat, and salt are also expected to see increases
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soft drinks containing vitamins and those offering immune support remain popular due to consumer demand for healthy alternatives
No sugar leads health and wellness soft drinks in 2022, as consumers are more aware of the negative health impacts associated with a high sugar diet
High fibre records growth within health and wellness soft drinks in 2022 as consumers want to look after their metabolism
PROSPECTS AND OPPORTUNITIES
Vegan and vegetarian juice well-positioned for growth
No sugar also set to be the most promising in health and wellness soft drinks to 2027, with potential for legislative measures
Lactose free energy drinks expected to boost lactose free claim over 2022-2027
CATEGORY DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based snacks with free from claims benefit from the health and wellness trend
Expanding consumer base sees gluten free account for the highest share in health and wellness snacks
With increasing health concerns, no allergens records value sales increase in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
Demand for plant-based and less processed health and wellness snacks well-positioned for growth, especially with the potential for more restrictive legislation
Plant-based trend and product innovation will drive vegan to show significant promise in health and wellness snacks during the forecast period
Hypoallergenic expected to benefit from more consumers taking better care of their body
CATEGORY DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ interest in digestive health and metabolism drives sales of health and wellness dairy products and alternatives
Good source of minerals leads health and wellness dairy products and alternatives in 2022 as consumers turn to fortified/functional products
With new product developments and concerns about health, low sugar witnessed growth in 2022
PROSPECTS AND OPPORTUNITIES
Demand for fortified and plant-based food projected to grow over the forecast period
Good source of minerals also the most promising within health and wellness dairy products and alternatives to 2027 as consumer look to maintain health
No sugar expected to record increase with potential government action
MARKET DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The lasting impact of COVID-19 drives demand for health and wellness cooking ingredients and meals
Gluten free accounts for the highest sales within health and wellness cooking ingredients and meals due to changing dietary preferences
Keto records rising sales within health and wellness cooking ingredients and meals, as a keto diet becomes increasingly popular
PROSPECTS AND OPPORTUNITIES
Products positioned for brain health, as well as low/no fat and sugar projected to grow
Vegan set to see growth, as health, animal welfare and the environment are increasingly important to consumers
Lactose free expected to increase as consumers look to improve their dietary habits
CATEGORY DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Staple foods with improved nutritional value see a strong performance in 2022
High fibre leads health and wellness staple foods in 2022 as consumers try and limit the chances of health problems
No sugar shows good growth in health and wellness staple foods in 2022, and government plans mean growth is set to continue
PROSPECTS AND OPPORTUNITIES
Consumer desire for healthier and sustainable lifestyles will drive solid demand for plant-based and dietary and free from staple foods
Continued new product development expected to drive gluten free to see high absolute growth in health and wellness staple foods to 2027
Keto expected to rise in importance as more consumers try different diets for health and weight loss reasons
CATEGORY DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN AUSTRALIA
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers value hot drinks that address health concerns, but high prices and uncertainty about health benefits contribute to decline for organic
Natural has the leading sales in health and wellness hot drinks in 2022, although concerns about taste prevent growth
Vegetarian claim rises in importance in 2022, as more consumers consider such products for reasons including health, animal welfare, and the environment
PROSPECTS AND OPPORTUNITIES
Rising consumer knowledge of health and diet set to drive growth for organic hot drinks and products for immune health
As consumers try to avoid overprocessed drinks, natural is also expected to be the most promising in health and wellness hot drinks to 2027
Lactose free set to rise in significance over the forecast period, but no sugar, fat, and salt are also expected to see increases
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Soft drinks containing vitamins and those offering immune support remain popular due to consumer demand for healthy alternatives
No sugar leads health and wellness soft drinks in 2022, as consumers are more aware of the negative health impacts associated with a high sugar diet
High fibre records growth within health and wellness soft drinks in 2022 as consumers want to look after their metabolism
PROSPECTS AND OPPORTUNITIES
Vegan and vegetarian juice well-positioned for growth
No sugar also set to be the most promising in health and wellness soft drinks to 2027, with potential for legislative measures
Lactose free energy drinks expected to boost lactose free claim over 2022-2027
CATEGORY DATA
Table 9 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 10 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 11 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 12 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Plant-based snacks with free from claims benefit from the health and wellness trend
Expanding consumer base sees gluten free account for the highest share in health and wellness snacks
With increasing health concerns, no allergens records value sales increase in health and wellness snacks
PROSPECTS AND OPPORTUNITIES
Demand for plant-based and less processed health and wellness snacks well-positioned for growth, especially with the potential for more restrictive legislation
Plant-based trend and product innovation will drive vegan to show significant promise in health and wellness snacks during the forecast period
Hypoallergenic expected to benefit from more consumers taking better care of their body
CATEGORY DATA
Table 17 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 18 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 19 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 20 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 24 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers’ interest in digestive health and metabolism drives sales of health and wellness dairy products and alternatives
Good source of minerals leads health and wellness dairy products and alternatives in 2022 as consumers turn to fortified/functional products
With new product developments and concerns about health, low sugar witnessed growth in 2022
PROSPECTS AND OPPORTUNITIES
Demand for fortified and plant-based food projected to grow over the forecast period
Good source of minerals also the most promising within health and wellness dairy products and alternatives to 2027 as consumer look to maintain health
No sugar expected to record increase with potential government action
MARKET DATA
Table 25 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 26 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 27 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 28 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 29 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 30 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 31 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 32 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 33 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
The lasting impact of COVID-19 drives demand for health and wellness cooking ingredients and meals
Gluten free accounts for the highest sales within health and wellness cooking ingredients and meals due to changing dietary preferences
Keto records rising sales within health and wellness cooking ingredients and meals, as a keto diet becomes increasingly popular
PROSPECTS AND OPPORTUNITIES
Products positioned for brain health, as well as low/no fat and sugar projected to grow
Vegan set to see growth, as health, animal welfare and the environment are increasingly important to consumers
Lactose free expected to increase as consumers look to improve their dietary habits
CATEGORY DATA
Table 34 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 35 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 36 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 37 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 38 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 42 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN AUSTRALIA
KEY DATA FINDINGS
2022 DEVELOPMENTS
Staple foods with improved nutritional value see a strong performance in 2022
High fibre leads health and wellness staple foods in 2022 as consumers try and limit the chances of health problems
No sugar shows good growth in health and wellness staple foods in 2022, and government plans mean growth is set to continue
PROSPECTS AND OPPORTUNITIES
Consumer desire for healthier and sustainable lifestyles will drive solid demand for plant-based and dietary and free from staple foods
Continued new product development expected to drive gluten free to see high absolute growth in health and wellness staple foods to 2027
Keto expected to rise in importance as more consumers try different diets for health and weight loss reasons
CATEGORY DATA
Table 43 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 44 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 45 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 46 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 47 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 51 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
