Critical Factors for Choosing a Marketing Agency in the Pharmaceutical Industry - 2012-2013 : Survey Snapshot

Date: June 16, 2012
Pages: 32
Price:
US$ 325.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C136F663B3BEN
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Critical Factors for Choosing a Marketing Agency in the Pharmaceutical Industry   - 2012-2013 : Survey Snapshot
Synopsis
  • Analysis of opinions drawn from leading pharmaceutical industry executives
  • Analysis on how media spend, marketing, sales strategies and practices are set to change in the pharmaceutical industry in 2012-2013
  • Analysis of the marketing and sales strategies of leading pharmaceutical industry suppliers

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading pharmaceutical industry executives. It analyzes how procurement expenditure, business strategies and practices in the pharmaceutical industry are set to change in 2012-13. This report gives you access to the category-level supplier selection criteria of leading purchase decision makers. The report also identifies future growth of buyers and suppliers. The report also provides access to information categorized by region, company type and size.

Scope
  • The opinions and forward looking statements of 247 industry executives have been captured in our in-depth survey, of which 51% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on procurement and industry developments.
  • Key topics covered include buyer procurement behaviors and strategies.
  • In the report, buyers identify what suppliers need to do to maintain their business and the key actions being taken by industry players to overcome the leading business threats.

Reasons To Buy
  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how buyer budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers and buyers.
1 INTRODUCTION

1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Pharmaceutical Industry
  1.4.1 Profile of buyer respondents: global pharmaceutical industry
  1.4.2 Profile of supplier respondents: global pharmaceutical industry

2 CRITICAL SUCCESS FACTORS FOR CHOOSING A MARKETING AGENCY

2.1 Critical success factors for choosing a marketing agency by region
2.2 Critical success factors for choosing a marketing agency by company turnover: global pharmaceutical industry suppliers

3 APPENDIX

3.1 Global Pharmaceutical Industry Survey Results Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

LIST OF TABLES

Table 1: Total Global Pharmaceutical Industry Survey Respondents by Company Type, 2012
Table 2: Global Pharmaceutical Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Pharmaceutical Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Pharmaceutical Industry Buyer Respondents by Region (%), 2012
Table 5: Global Pharmaceutical Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Pharmaceutical Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Pharmaceutical Industry Supplier Respondents by Region (%), 2012
Table 8: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2010-2012
Table 9: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Table 10: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012
Table 11: Survey Results - Closed Questions

LIST OF FIGURES

Figure 1: Critical Success Factors: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 2: Critical Success Factors by Region: Global Pharmaceutical Industry Suppliers (%), 2012
Figure 3: Critical Success Factors by Turnover: Global Pharmaceutical Industry Suppliers (%), 2012

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