Adult Mouth Care in South Korea

Date: May 12, 2014
Pages: 20
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: A587752F03EEN
Leaflet:

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Adult Mouth Care in South Korea
Adult mouth care recorded 8% value growth in 2013 due to players’ active marketing campaign. There were no new products to challenge the dominating brands, and the existing leading brands constantly inform consumers of the positive effects of mouth care. Manufacturers have also developed different marketing for different consumers. For example, during the college entrance exam season, companies focus on school parents who are worried about their children’s health.

Euromonitor International's Adult Mouth Care in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. Forecasts to 2018 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Adult Mouth Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Adult Mouth Care: Value 2008-2013
  Table 2 Sales of Adult Mouth Care: % Value Growth 2008-2013
  Table 3 NBO Company Shares of Adult Mouth Care: % Value 2009-2013
  Table 4 LBN Brand Shares of Adult Mouth Care: % Value 2010-2013
  Table 5 Forecast Sales of Adult Mouth Care: Value 2013-2018
  Table 6 Forecast Sales of Adult Mouth Care: % Value Growth 2013-2018
Executive Summary
Consumer Health Records Healthy Albeit Slower Growth in 2013
Smaller Packs for Younger Consumers Performing Extremely Well
Pharmaceutical Companies Developing New Marketing Strategies
Convenience Stores and Drugstores Increasingly Popular
Consumer Health Will See Further Growth Over the Forecast Period
Key Trends and Developments
Manufacturers Innovate Packaging To Target New Consumer Group
Lower Growth Due To Consumers' Financial Burdens in the Economic Downturn
Good Performance of OTC Products Sold Outside of Pharmacies/chemists in 2013
Discontinuity of Tylenol for Children Affects Other Paediatric OTC Products
Market Indicators
  Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2008-2013
  Table 8 Life Expectancy at Birth 2008-2013
Market Data
  Table 9 Sales of Consumer Health by Category: Value 2008-2013
  Table 10 Sales of Consumer Health by Category: % Value Growth 2008-2013
  Table 11 NBO Company Shares of Consumer Health: % Value 2009-2013
  Table 12 LBN Brand Shares of Consumer Health: % Value 2010-2013
  Table 13 Distribution of Consumer Health by Format: % Value 2008-2013
  Table 14 Distribution of Consumer Health by Format and Category: % Value 2013
  Table 15 Forecast Sales of Consumer Health by Category: Value 2013-2018
  Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2013-2018
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 1 OTC: Switches 2011-2013
Sources
Summary 2 Research Sources
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Adult Mouth Care in Taiwan US$ 900.00 Jul, 2014 · 27 pages

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