Direct selling continued to gain popularity in Cameroon with aggressive marketing of a wide range of products. The channel’s success is related to highly competitive prices and efficiency. It was also seen to contribute to the growth of the economy through encouraging individual financial autonomy. This led to the good performance and growing popularity of dietary supplements and multivitamins. The stronger economy also led to improved income and strong demand stemming from higher income groups...
Euromonitor International's Vitamins and Dietary Supplements in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Vitamins and Dietary Supplements in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins and Dietary Supplements market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2007-2011
Table 4 Vitamins and Dietary Supplements Company Shares 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares 2008-2011
Table 6 Vitamins Brand Shares 2008-2011
Table 7 Dietary Supplements Brand Shares 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Executive Summary
Promising Sales for Consumer Health Driven by Self-medication
the Generalisation of Generics Remains Governmental Priority
Competition Intensifies Between Branded Key Players and Cheaper Generics
Multinationals Continue To Dominate OTC Sales
Chemists/pharmacies Continues To Be Leading Distribution Channel
Positive Outlook for Forecast Period
Key Trends and Developments
Potential Growth in Demand Among Cameroon's Population
Pricing Becomes Vital in the Fight Against Counterfeit Drugs
Increasing Awareness for Vitamins and Dietary Supplements Drives Growth
A Greener Future for Herbal/traditional Products
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2006-2011
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2006-2011
Table 3 Dietary Supplements by Positioning 2007-2011
Table 4 Vitamins and Dietary Supplements Company Shares 2007-2011
Table 5 Vitamins and Dietary Supplements Brand Shares 2008-2011
Table 6 Vitamins Brand Shares 2008-2011
Table 7 Dietary Supplements Brand Shares 2008-2011
Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Executive Summary
Promising Sales for Consumer Health Driven by Self-medication
the Generalisation of Generics Remains Governmental Priority
Competition Intensifies Between Branded Key Players and Cheaper Generics
Multinationals Continue To Dominate OTC Sales
Chemists/pharmacies Continues To Be Leading Distribution Channel
Positive Outlook for Forecast Period
Key Trends and Developments
Potential Growth in Demand Among Cameroon's Population
Pricing Becomes Vital in the Fight Against Counterfeit Drugs
Increasing Awareness for Vitamins and Dietary Supplements Drives Growth
A Greener Future for Herbal/traditional Products
Market Indicators
Table 10 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 11 Life Expectancy at Birth 2006-2011
Market Data
Table 12 Sales of Consumer Health by Category: Value 2006-2011
Table 13 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 14 Consumer Health Company Shares 2007-2011
Table 15 Consumer Health Brand Shares 2008-2011
Table 16 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 17 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 18 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 19 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources
