Probiotic Market - Advanced Technologies and Global Market (2009 - 2014)
Foreseeing the rising importance of probiotics, several players have jumped into the bandwagon, producing innovative products and integrating probiotics with present products such as sausages, muffins, cheese, chocolates etc. However, the products have received varying level of success, in congruence with their overall health benefits. The highest number of product innovations has occurred in the field of probiotic functional foods and beverages (F&B) with more than 500 products of the latter category being introduced in the past decade. In this segment, probiotic dairy products have been enjoying the highest market share and are expected to continue to do so in the future; driven by their consistent demand and consumer perception that probiotic ingredients are most compatible and beneficial when integrated with dairy ingredients. The application of probiotics is found in regular consumption, for therapeutic use, prevention of diseases and also in animal feed for nutrition enhancement.
Market estimates and forecast
The report provides in-depth market estimates and forecast for global probiotics market as follows:
Products: Functional foods and beverages – dairy products, non dairy beverages, breakfast cereal, baked goods, fermented meat products, dry-food probiotics; animal feed probiotics; dietary supplements - food supplements, nutritional supplements and specialty nutrient.
Applications: Human application – regular consumption, probiotic therapy, prevention of diseases and probiotic application for animals.
Ingredients: Bacteria in probiotic foods – lactobacilli, bifidobacteria, bacillus coagulans; yeast and others.
Each section will provide market data, market drivers, trends and opportunities, top-selling products, key players, and competitive outlook. This report will also provide more than 100 market tables for various geographic regions covering the sub-segments and micro-markets. In addition, the report also provides 40 company profiles for each of its sub-segments.
What makes our reports unique/ why you should buy this report?
• We provide the longest market segmentation chain in this industry- not many reports provide market breakdown upto level 5.
• Each report is about 250 pages with 100+ market data tables, 40 competitive company profiles, minimum 50 micro markets analyzed which are collectively exhaustive and mutually exclusive, 300 patents analyzed,
• No single report by any other publisher provides market data for all the segments viz products, services, applications, ingredients, technology, stakeholders in a single report for all the four geographies together- US, Europe, APAC, ROW.
• We provide 10% customization- normally it is researched that clients do not specific market intelligence what they are looking for. Our customization will ensure that you necessarily get the market intelligence you are looking for and we get a loyal customer.
• 15 pages of high level analysis including benchmarking strategies, best practices and the market’s cash cows (BCG matrix). We conduct detailed market positioning, product positioning and competitive positioning. Entry strategies, gaps and opportunities are identified for all the stakeholders.
• Comprehensive market analysis for probiotics suppliers, probiotics product manufacturers, commercial research laboratories, dairy product manufacturers, confectionary product manufacturers, health supplement manufacturers, animal/poultry feed producers and biotechnology companies.
Key questions answered
• Which are the high growths segments/cash cows; how is the market segmented in terms of applications, products, ingredients, technologies, stakeholders.
• What are market estimates and forecast; which are markets are doing well and which are not?
- Where are the gaps and opportunities; what is driving the market;
- Which are the key playing fields? Which are the winning edge imperatives?
- How is the competitive outlook; who are the main players in each of the segments; what are the key selling products; what are their strategic directives, operational strength and product pipelines? Who is doing what?
Powerful Research and analysis
The analyst working with MarketsandMarkets come from the renowned publishers and market research firms globally adding their expertise and domain understanding. We get the facts from over 22,000 news and information sources, a database of hundred thousand of key industry participants and draw on our relationship with more than 900 market research companies globally. We, at MarketsandMarkets, are inspired to help our clients grow by providing apt business insight with our huge market intelligence repository
1. INTRODUCTION
1.1. KEY TAKEAWAYS
1.2. REPORT DESCRIPTION
1.3. MARKETS COVERED
1.4. STAKEHOLDERS
2. SUMMARY
2.1. SYNOPSIS
3. MARKET OVERVIEW
3.1. AWARENESS OF THE BENEFITS OF PROBIOTICS PRODUCTS
3.2. AGEING BABY BOOMERS ARE PRIMARY CONSU MERS
3.3. WOMEN AS TRADITIONAL F&B BUYERS
3.4. WEAK IMMUNE SYSTEM OF CHILDREN BORN FROM CESAREAN OPERATIONS
3.5. THE BUYING BEHAVIOR IN DEVELOPED & DEVELOPING NATIONS
3.6. DRIVING FACTORS ANALYSIS FOR PROBIOTICS MARKET
3.7. EMERGENCE OF PROBIOTICS IN THE U.S. AND USFDA STANCE
3.8. DRIVERS
3.8.1. MASS MARKET APPEAL OF PROBIOTICS AS WELLNESS INGREDIENT
3.8.2. U.S. A REGION WITH MAJOR GROWTH OPPORTUNITY
3.8.3. PROBIOTICS IN DRY FOODS
3.8.4. PROBIOTICS ENTER THE INDIAN AND THE CHINESE MARKET
3.8.5. MARKETING OF PREBIOTICS REINFORCES PROBIOTICS TREND
3.9. RESTRAINTS
3.9.1. CONSUMER PERCEPTION
3.9.2. DOUBTS OVER EFFICACY
3.10.OPPORTUNITIES
3.10.1.LEGISLATIVE ISSUES LEADING TO OPPORTUNITY IN EUROPE
3.10.2.ENHANCEMENT IN PRODUCT PERIPHERALS
4. PROBIOTIC PRODUCTS
4.1. SUMMARY
4.2. PROBIOTIC FUNCTIONAL FOODS AND BEVERAGES
4.2.1. DRIVERS
4.2.1.1. Proactive approach towards health related issues
4.2.1.2. Functional food/beverage makers capitalize on dairy ingredients
4.2.1.3. Scientific validation favoring probiotic foods and drinks
4.2.2. RESTRAINTS
4.2.2.1. Lack of consensus and guidelines
4.2.2.2. Products not in tune with American lifestyle
4.2.3. OPPORTUNITIES
4.2.3.1. Probiotic foods claim to ward off obesity
4.2.3.2. Emerging avenues for integration with non-conventional foods
4.2.3.3. Market success dependent on consumer edification
4.2.4. PROBIOTIC DAIRY PRODUCTS
4.2.4.1. Drivers
4.2.4.1.1. Probiotics are compatible with dairy ingredients
4.2.4.1.2. Easy process adaptability
4.2.4.1.3. Increasing market participation by international brands in Asian markets
4.2.4.1.4. Market influence of well known health benefits of milk
4.2.4.1.5. Consumers with lactose intolerance
4.2.4.2. Restraints
4.2.4.2.1. Inhibited growth due to storage problems
4.2.4.2.2. Preference of taste over health benefits in children
4.2.4.3. Opportunity
4.2.4.3.1. U.S. a potential lucrative market
4.2.4.3.2. Single shot products present growth opportunity
4.2.4.3.3. Probiotic yogurt
4.2.4.3.4. Probiotic cheese
4.2.4.3.5. Probiotic cultured drinks
4.2.4.3.6. Probiotic butter
4.2.4.3.7. Probiotic ice-cream
4.2.5. PROBIOTIC NON DAIRY BEVERAGES
4.2.5.1. Drivers
4.2.5.1.1. Additional health benefits of probiotic beverages
4.2.5.1.2. Preserving efficacy and effective delivery of probiotics
4.2.5.1.3. Alternate ways to deliver probiotics is possible
4.2.5.2. Restraints
4.2.5.2.1. Non communication of the probiotic benefits in the labels
4.2.5.2.2. Garbled image of probiotic beverages in India
4.2.5.2.3. Juices, not a constituent of meals in Asian cultures
4.2.5.3. Opportunities
4.2.5.3.1. Curtailed proliferation of false claims helpful in controlling dilution of product image
4.2.5.4. Probiotic fruit juices
4.2.5.5. Probiotic vegetable juices
4.2.6. PROBIOTIC BREAKFAST CEREAL
4.2.6.1. Drivers
4.2.6.2. Restraints and opportunities
4.2.7. PROBIOTIC BAKED FOODS
4.2.7.1. Drivers
4.2.7.1.1. Development of highly resistant probiotics
4.2.7.1.2. Addition of functional ingredients
4.2.7.1.3. Limited effect on taste of baked foods
4.2.7.2. Restraints
4.2.7.2.1. Issue of trial and error
4.2.7.2.2. Issue of premium pricing
4.2.7.3. Probiotic biscuits
4.2.7.4. Probiotic chocolates
4.2.7.5. Probiotic bread
4.2.8. PROBIOTIC FERMENTED MEAT PRODUCTS
4.2.8.1. Drivers
4.2.8.2. Restraints and opportunity
4.2.9. DRY-FOOD PROBIOTICS
4.2.9.1. Probiotic baking mixes
4.2.9.2. Probiotic soup mixes
4.2.10. PROBIOTIC DIETARY SUPPLEMENTS
4.2.11. DRIVERS
4.2.11.1.U.S. a major growth region
4.2.11.2.Medical benefits useful in improving health
4.2.11.3.Technology enables effective ingestion of probiotics
4.2.11.4.Characteristic benefits driving growth
4.2.12. RESTRAINTS
4.2.12.1.Issue of trust
4.2.12.2.Adequate number of live microorganisms
4.2.12.3.Greater investment costs
4.2.13. OPPORTUNITY
4.2.13.1.Consistency in claims to boost the market
4.2.13.2.Consumer awareness leads to demand for new products
4.2.13.3.Technological up gradation to offer better products
4.2.14. PROBIOTIC FOOD SUPPLEMENTS
4.2.14.1.Drivers
4.2.14.1.1. Rising adaptation to convenience foods
4.2.14.1.2. Availability in several consumable forms
4.2.14.1.3.Probiotic users show high cross usage across different supplements
4.2.14.2.Restraints
4.2.14.2.1. Lack of perceived need
4.2.14.2.2. Confused image of probiotics
4.2.14.3.Opportunity
4.2.14.3.1. Converting sporadic users to regular consumers
4.2.15. PROBIOTIC NUTRITIONAL SUPPLEMENTS
4.2.15.1.Drivers
4.2.15.1.1. Rapidly expanding market for probiotic-enhanced foods
4.2.15.1.2. Growing administration to patients to build immunity
4.2.15.2.Restraints and Opportunities
4.2.16. PROBIOTIC SPECIALTY NUTRIENTS
4.2.17. PROBIOTIC INFANT FORMULA
4.2.17.1.Drivers
4.2.17.1.1. Increased risk of infections for day care infants
4.2.17.1.2. Safety verified by scientific community
4.2.17.1.3. Relief for pediatric patients
4.2.17.1.4. Savings caused by prevention of diseases
4.2.17.2.Restraints
4.2.17.2.1. Challenge of product differentiation
4.2.17.2.2. Insufficiently supported claims to be checked
4.2.17.3.Opportunity
4.2.17.3.1. Higher investments to lead to differentiation
4.2.17.3.2. Probiotics suppliers hold key to claims
4.2.18. ANIMAL FEED PROBIOTICS
4.2.18.1.DRIVERS
4.2.18.1.1. Complete ban on all growth-promoting antimicrobials in the EU
4.2.18.1.2. Probiotics offer farmers solutions for issues in productivity
4.2.18.1.3. Concern over rampant use of therapeutic antimicrobials
4.2.18.1.4. Growing concern over toxic effect in humans
4.2.18.2.Restraints
4.2.18.2.1. Competition from other feed additives
4.2.18.2.2. Probiotics’ price as feed supplements and their handling
5. PROBIOTICS APPLICATIONS
5.1. SUMMARY
5.2. PROBIOTIC APPLICATION FOR HUMANS
5.2.1. DRIVERS
5.2.1.1. Good health a primary driver in the ageing baby-boomer population
5.2.1.2. Modern diet insufficient to maintain good health
5.2.1.3. Women more likely to benefit from probiotics
5.2.2. RESTRAINTS
5.2.2.1. Lack of awareness and perceived need
5.2.2.2. Condition specific one-time users
5.2.2.3. Lack of probiotic specific regulations
5.2.3. OPPORTUNITIE
5.2.3.1. Encourage usage and higher daily compliance
5.2.3.2. Shift from niche category to mass market appeal
5.2.4. REGULAR CONSUMPTION
5.2.4.1. Drivers
5.2.4.1.1. Easy integration with meals
5.2.4.1.2. Improved immune system leads to lesser medical expenditure
5.2.4.1.3. Success in certain dairy dominated regions
5.2.4.2. Restraints
5.2.4.3. Kids
5.2.4.4. Young adults
5.2.4.5. Middle aged population
5.2.4.6. Older population
5.2.5. PROBIOTIC THERAPY
5.2.5.1. Lactose intolerance
5.2.5.2. Lifestyle related disorders
5.2.5.3. Immune booster
5.2.5.4. Antibiotic-associated diarrhea
5.2.5.5. Pediatric Gastrointestinal (GI) Therapy
5.2.5.6. Irritable bowel syndrome
5.2.5.7. Pouchitis in patients undergoing colectomy with ileo-anal pouch anastomosis
5.2.5.8. Urinary tract infection
5.2.5.9. Iron absorption
5.2.5.10.Dental health
5.2.6. PREVENTION OF DISEASES
5.2.7. PROBIOTIC APPLICATION FOR ANIMALS
5.2.7.1. DRIVERS
5.2.7.1.1. Unceasing nature of the demand
5.2.7.1.2. Developing countries giving a boost to the feed market
5.2.7.2. RESTRAINTS
5.2.7.3. OPPORTUNITIES
6. PROBIOTIC INGREDIENT IN FOODS
6.1. SUMMARY
6.1.1. BACTERIA IN PROBIOTIC FOODS
6.1.1.1. Lactobacilli
6.1.1.1.1. Lactobacillus acidophilus
6.1.1.1.2. Lactobacillus rhamnosus
6.1.1.1.3. Lactobacillus casei.
6.1.1.1.4. Lactobacillus Reuteri
6.1.1.1.5. Lactobacillus plantarum
6.1.1.2. Bifidobacteria.
7. PROBIOTICS TECHNOLOGY
7.1. SUMMARY
7.2. PRODUCTION OF PROBIOTICS
7.2.1. FERMENTATION
7.2.2. SUBLETHAL STRESS
7.2.2.1. Proteomic approach
7.2.2.2. Genomic approach
7.3. PROBIOTIC DELIVERY SYSTEM
7.3.1. SPRAY-DRYING TECHNIQUE AND FREEZE DRYING
7.3.2. MICROENCAPSULATION WITH ALGINATE
7.3.3. EMULSION TECHNIQUE
7.3.4. TRIPLE-SHELL BEADLET TECHNOLOGY
7.3.5. WHEY PROTEIN BASED TECHNIQUE
7.3.6. DOUBLE COATING WITH SOY PEPTIDES
8. GEOGRAPHIC ANALYSIS
8.1. SUMMARY
8.2. THE U.S. PROBIOTICS MARKET
8.3. THE EUROPEAN PROBIOTICS MARKET
8.4. THE ASIAN PROBIOTICS MARKET
9. COMPANY PROFILES
9.1. ALPHARMA
9.2. ALLTECH BIOTECHNOLOGY
9.3. AMERIFIT BRANDS
9.4. ARLA FOODS
9.5. ATTUNE FOOD INC
9.6. BIOGAIA AB
9.7. BOMAC VETS PLUS
9.8. CALPIS COMPANY
9.9. CARGILL
9.10.CD PHARMA
9.11. CHINA-BIOTICS, INC
9.12. CHR. HANSEN
9.13. DANISCO
9.14. DANONE
9.15. DSM FOOD SPECIALTIES
9.16. GANEDEN.
9.17. GARDEN OF LIFE
9.18. GENERAL MILLS
9.19. JAMIESON LABORATORIES
9.20. ARROW FORMULAS
9.21. KASHI COMPANY
9.22. KIRKMAN
9.23. KRAFT FOODS INC
9.24. LALLEMAND INC
9.25. LIFE WAY FOOD INC
9.26. MORINAGA MILK INDUSTRY CO. LTD
9.27. MOTHER DAIRY
9.28. MULLER DAIRY LTD
9.29. NATREN
9.30. NEBRASKA CULTURES
9.31. NESTLE
9.32. NOW FOODS
9.33. NUTRACEUTIX, INC
9.34. PROBI AB
9.35. SKЕNEMEJERIER
9.36. STONYFIELD FARM
9.37. VALIO
9.38. WELLS' DAIRY INC
9.39. WILD WOOD
9.40. YAKULT HONSHA
9.41. YEO VALLEY
9.42. YO CREAM INTERNATIONAL INC
10.PATENTS
10.1. SUMMARY
APPENDIX
U. S. PATENTS
EUROPEAN PATENTS
ASIAN PATENTS
SUMMARY TABLE GLOBAL PROBIOTICS MARKET 2007 – 2014 ($MILLIONS)
TABLE 1 GLOBAL PROBIOTIC FUNCTIONAL FOODS AND BEVERAGES MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 2 GLOBAL PROBIOTIC FUNCTIONAL FOODS AND BEVERAGES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS) 4
TABLE 3 GLOBAL PROBIOTIC DAIRY PRODUCTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 4 GLOBAL PROBIOTIC DAIRY PRODUCTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 5 GLOBAL PROBIOTIC YOGURT MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 6 MAJOR PLAYERS AND PRODUCTS
TABLE 7 GLOBAL PROBIOTIC CHEESE MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 8 MAJOR PLAYERS AND PRODUCTS 50
TABLE 9 GLOBAL PROBIOTIC CULTURED DRINKS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 10 MAJOR PLAYERS AND PRODUCTS
TABLE 11 GLOBAL PROBIOTIC BUTTER MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 12 GLOBAL PROBIOTIC ICE CREAM MARKET, BY GEOGRAPHY, 2007-2014 ($ MILLIONS)
TABLE 13 MAJOR PLAYERS AND PRODUCTS
TABLE 14 GLOBAL PROBIOTIC NON DAIRY BEVERAGE MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 15 GLOBAL PROBIOTIC NON DAIRY BEVERAGE MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 16 GLOBAL PROBIOTIC FRUIT JUICES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 17 MAJOR PLAYERS AND PRODUCTS
TABLE 18 GLOBAL PROBIOTIC BREAKFAST CEREAL MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 19 MAJOR PLAYERS AND PRODUCTS
TABLE 20 GLOBAL PROBIOTIC BAKED FOODS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 21 GLOBAL PROBIOTIC BAKED FOODS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 22 GLOBAL PROBIOTIC BISCUITS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 23 GLOBAL PROBIOTIC CHOCOLATES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 24 MAJOR PLAYERS AND PRODUCTS
TABLE 25 GLOBAL PROBIOTIC BREAD MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 26 GLOBAL PROBIOTIC FERMENTED MEAT PRODUCTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 27 GLOBAL PROBIOTIC FERMENTED MEAT PRODUCTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 28 GLOBAL DRY-FOOD PROBIOTICS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 29 GLOBAL DRY-FOOD PROBIOTICS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 30 GLOBAL PROBIOTIC BAKING MIXES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 31 GLOBAL PROBIOTIC SOUP MIXES MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 32 MAJOR PLAYERS AND PRODUCTS
TABLE 33 GLOBAL PROBIOTIC DIETARY SUPPLEMENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 34 GLOBAL PROBIOTIC DIETARY SUPPLEMENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 35 MAJOR PLAYERS AND PRODUCTS
TABLE 36 GLOBAL PROBIOTIC FOOD SUPPLEMENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 37 GLOBAL PROBIOTIC FOOD SUPPLEMENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 38 MAJOR PLAYERS AND PRODUCTS
TABLE 39 GLOBAL PROBIOTIC NUTRITIONAL SUPPLEMENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 40 GLOBAL PROBIOTIC NUTRITIONAL SUPPLEMENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 41 MAJOR PLAYERS AND PRODUCTS
TABLE 42 GLOBAL PROBIOTIC SPECIALTY NUTRIENTS MARKET, BY PRODUCTS 2007-2014 ($ MILLIONS)
TABLE 43 GLOBAL PROBIOTIC SPECIALTY NUTRIENTS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 44 GLOBAL PROBIOTIC INFANT FORMULA MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 45 MAJOR PLAYERS AND PRODUCTS
TABLE 46 GLOBAL ANIMAL FEED PROBIOTICS MARKET, BY GEOGRAPHY 2007-2014 ($ MILLIONS)
TABLE 47 MAJOR PLAYERS AND PRODUCTS
TABLE 48 GLOBAL PROBIOTIC APPLICATION MARKET FOR HUMANS 2007-2014 ($ MILLIONS)
TABLE 49 GLOBAL PROBIOTIC APPLICATION MARKET FOR REGULAR CONSUMPTION 2007-2014 ($ MILLIONS)
TABLE 50 GLOBAL APPLICATION MARKET FOR PROBIOTIC THERAPY 2007-2014 ($ MILLIONS)
TABLE 51 GLOBAL PROBIOTIC INGREDIENTS MARKET 2007-2014 ($ MILLIONS)
TABLE 52 MAJOR PLAYERS AND PRODUCT DEVELOPMENTS 101
TABLE 53 GLOBAL MARKET PROBIOTIC BACTERIA IN FOODS 2007-2014 ($ MILLIONS)
TABLE 54 GLOBAL PROBIOTICS MARKET 2007-2014 ($ MILLIONS)
TABLE 55 U.S. PROBIOTICS MARKET 2007-2014 ($ MILLIONS)
TABLE 56 EUROPEAN PROBIOTICS MARKET 2007-2014 ($ MILLIONS)
TABLE 57 ASIAN PROBIOTICS MARKET 2007-2014 ($ MILLIONS)
FIGURE 1 PARENTAL STRUCTURE OF PROBIOTICS MARKET
FIGURE 2 EVOLUTION OF PROBIOTICS
FIGURE 3 ANALYSIS OF PROBIOTICS CONSUMERS
FIGURE 4 DRIVING FACTOR ANALYSIS FOR PROBIOTICS MARKET
FIGURE 5 THE GLOBAL PROBIOTICS PRODUCTS MARKET –F&B, THE SAFEST BET
FIGURE 6 ANALYSIS OF THE U.S. PROBIOTICS MARKET – F&B MARKET WITH HIGHEST GROWTH POTENTIAL
FIGURE 7 PROBIOTIC YOGURTS AND PROBIOTIC CULTURED DRINKS ARE THE WINNERS
FIGURE 8 LIMITED CONGRUENCE BETWEEN EFFICIENCY AND NEW PRODUCT DEVELPOMENTS
FIGURE 9 20% NEW PRODUCTS IN THE GLOBAL PROBIOTIC ICE CREAM MARKET LAUNCHED IN THE U.S SINCE 2004
FIGURE 10 MARKET POTENTIAL FOR PROBIOTICS
FIGURE 11 APPLICATION OF PROBIOTICS – PROBIOTIC THERAPY LEADING THE APPLICATION’S MARKET
FIGURE 12 EUROPE FILES THE LARGEST NUMBER OF PROBIOTICS PATENTS
FIGURE 13 NUMBER OF PROBIOTICS PATENTS REDUCING OVER THE YEARS
FIGURE 14 GANEDEN BIOTECH FILES THE MOST NUMBER OF PATENTS
