The level of self medication is pretty high, particularly in herb-based OTC products, as they are perceived as mostly non-harmful and with virtually no damaging side effects. Also, most non-herbal products are prescription-based only, not allowing self medication.
Euromonitor International's Calming and Sleeping in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Calming and Sleeping in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Calming and Sleeping market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2006-2011
Table 2 Sales of Calming and Sleeping: % Value Growth 2006-2011
Table 3 Calming and Sleeping Company Shares by Value 2007-2011
Table 4 Calming and Sleeping Brand Shares by Value 2008-2011
Table 5 Forecast Sales of Calming and Sleeping: Value 2011-2016
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2011-2016
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Zentiva SA: Key Facts
Summary 2 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Zentiva SA: Competitive Position 2011
Executive Summary
the Market Grows in 2011, More in Value Than in Volume
Hospital Expenses Reach Around 13% of the Total Market, While the Retail Covers the Rest
Expenses for Health Remain Among Slowest in Europe
Chemists and Pharmacies Lead Distribution
Market Has Good Growth Potential
Key Trends and Developments
Clawback Tax Could Have Strong Impact on Market
General Health and Wellness Trend Likely To Have Positive Effect
Demographic Factor Likely To Encourage Growth
Pharmaceutical Channel Increasingly Concentrated
Market Highly Regulated and Highly Taxed
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 4 OTC-Switches 2009-2011
Sources
Summary 5 Research Sources
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2006-2011
Table 2 Sales of Calming and Sleeping: % Value Growth 2006-2011
Table 3 Calming and Sleeping Company Shares by Value 2007-2011
Table 4 Calming and Sleeping Brand Shares by Value 2008-2011
Table 5 Forecast Sales of Calming and Sleeping: Value 2011-2016
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2011-2016
Zentiva SA in Consumer Health (romania)
Strategic Direction
Key Facts
Summary 1 Zentiva SA: Key Facts
Summary 2 Zentiva SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Zentiva SA: Competitive Position 2011
Executive Summary
the Market Grows in 2011, More in Value Than in Volume
Hospital Expenses Reach Around 13% of the Total Market, While the Retail Covers the Rest
Expenses for Health Remain Among Slowest in Europe
Chemists and Pharmacies Lead Distribution
Market Has Good Growth Potential
Key Trends and Developments
Clawback Tax Could Have Strong Impact on Market
General Health and Wellness Trend Likely To Have Positive Effect
Demographic Factor Likely To Encourage Growth
Pharmaceutical Channel Increasingly Concentrated
Market Highly Regulated and Highly Taxed
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 4 OTC-Switches 2009-2011
Sources
Summary 5 Research Sources
