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Bristol-Myers Squibb: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market

August 2011 | 88 pages | ID: B23E741E346EN
Venture Planning Group

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A strategic assessment of Bristol-Myers Squibb, one of the world’s leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company’s performance, capabilities, goals and strategies in the global pharmaceutical market.

Contains 88 pages and 20 tables.

I. Executive Summary
II. Business Organization
III. Senior Management
IV. Facilities and Employees
V. Technological Know-How
VI. Product Portfolio
VII. Marketing Tactics
VIII. Sales and Profit Growth
IX. R&D Expenditures and Major Programs
X. Collaborative Arrangements
XI. Strategic Direction

LIST OF TABLES

Table 1: Bristol-Myers Squibb Sales and Operating Profit Growth
Table 2: Bristol-Myers Squibb Sales By Major Drug and Geographic Region
Table 3: Bristol-Myers Squibb Sales Growth by Major Drug
Table 4: Bristol-Myers Squibb Sales By Geographic Region
Table 5: Bristol-Myers Squibb Estimated Sales Growth By Geographic Region Historical Financials
Table 1: Bristol-Myers Squibb Sales and Operating Profit Growth
Table 2: Bristol-Myers Squibb Sales by Major Division
Table 3: Bristol-Myers Squibb Sales by Major Division and Geographic Region
Table 4: Bristol-Myers Squibb Sales Growth by Major Division
Table 5: Bristol-Myers Squibb Sales by Therapeutic Category
Table 6: Bristol-Myers Squibb Sales by Therapeutic Category and Geographic Region
Table 7: Bristol-Myers Squibb Sales Growth by Therapeutic Category
Table 8: Bristol-Myers Squibb Sales by Major Drug
Table 9: Bristol-Myers Squibb Sales Growth by Major Drug
Table 10: Bristol-Myers Squibb Sales by Product Line
Table 11: Bristol-Myers Squibb Sales Growth by Product Line
Table 12: Bristol-Myers Squibb Sales by Geographic Region
Table 13: Bristol-Myers Squibb Sales Growth by Geographic Region
Table 14: Bristol-Myers Squibb Other Health Care Sales by Product
Table 15: Bristol-Myers Squibb Sales Growth by Geographic Region


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