Social TV: Market Research Report

December 2014 | 222 pages | ID: S52FC153EAFEN
Global Industry Analysts, Inc

Abstracts

This report analyzes the worldwide markets for Social TV in US$ Million. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, and Rest of World. Annual estimates and forecasts are provided for the period 2012 through 2020. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 71 companies including many key and niche players such as -

• Beamly
• BuzzFeed
• Cablevision Systems Corporation
• ConnecTV
• Ex Machina

Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations
Disclaimers
Data Interpretation & Reporting Level
Quantitative Techniques & Analytics
Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

Social TV: Socializing around TV with Social Media Networking
Social TV: Fast Facts
Key Factors Responsible for Social TV Emergence and Growth
Major Developments/Events in Social TV Market During 2013
Social TV: A Major Beneficiary of the Ever Changing Social Networking Landscape
Global Social Networking Facts & Stats:

Table 1. Social Media Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)

Table 2. Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Gender: 2014E (includes corresponding Graph/Chart)

Table 3. Social Networking Penetration Worldwide as a Percentage of Total Internet Users by Age Group: 2014E (includes corresponding Graph/Chart)

Table 4. Leading Social Networking Companies Worldwide (2014E): Number of Active Accounts (in Millions) for Facebook, Google+, Instagram, LinkedIn, QZone, Sina Weibo, Tumblr, and Twitter (includes corresponding Graph/Chart)

Table 5. Leading Social Networking Companies Worldwide (2013): Percentage Market Share for Facebook, Google+, LinkedIn, MySpace, Twitter, and Others (includes corresponding Graph/Chart)

Social TV Measurement: An Integral Tool to Gauge TV Viewership and Engagement

2. COMPETITION

Social TV Business Model: Key Vendors and their Services/Applications for B2C and B2B Platforms
Social TV Market Witness Consolidation
TV Companies and Social Networking Companies Compete for a Share of the Social TV Pie
Social TV: Battleground for Facebook and Twitter?
Key Facts on Facebook & TV Shows Interactions:
Surging Social TV Tweets: A Major Concern for Twitter?
TV Networking and Broadcasting Companies Join the Social TV Bandwagon
Recent Social TV Initiatives by Major TV Operators and Networks
Key Participants in the Social TV Ecosystem
Third Party Social TV App Providers
TV Broadcasters
TV Platform Providers
Social Networks
Brief Profiles of Key Second Screen Platform Providers Worldwide
Brief Profiles of Key Social TV Application/Service Providers Worldwide
Service Providers Compete in Terms of Second Screen Application Offerings
Mantras for Success in the Social TV Arena
Value-Added Services: A Must to Beat Competition
Market Players Adopt Innovative Strategies to Gain Competitive Edge
Personalization and Social Integration to Define Competitiveness
Investment Landscape for Social TV
Select Investors in Social TV: Investor Company, Companies Invested In, Year of Investment & Area of Investment

3. MARKET TRENDS, ISSUES & DRIVERS

Surging Penetration of Second Screen Devices: A Strong Growth Driver

Table 6. Most Performed Activity on Smartphone While Watching Television: 2014E (includes corresponding Graph/Chart)

Table 7. Most Performed Tablet PC Activity While Watching Television: 2013 (includes corresponding Graph/Chart)

Table 8. Second Screen Usage for Social Networking by TV Viewers by Type of Mobile Device Used (2014E): Percentage Breakdown for PCs/Laptops, Smartphones, Tablets, and TVs (includes corresponding Graph/Chart)

Table 9. Second Screen Usage by TV Viewers for Accessing Social TV Services (2014E): Percentage Breakdown by Device Type (includes corresponding Graph/Chart)

Strong Smartphone Sales: A Major Opportunity Indicator

Table 10. Global Smartphones Sales in Million Units: 2012, 2014, 2016, 2018 & 2020 (includes corresponding Graph/Chart)

Table 11. Smartphone Penetration Rate (%) for Select Countries Worldwide as a Percentage of Mobile Phone Users: 2014 (includes corresponding Graph/Chart)

Table 12. Smartphone Penetration Worldwide (as a Percentage of Total Population) for Major Countries: 2014E (includes corresponding Graph/Chart)

Growing Popularity of Tablets Lends Traction to Market Growth

Table 13. Tablet, Laptop and Desktop Shipments Worldwide (in Million Units): 2011-2016P (includes corresponding Graph/Chart)

Table 14. Global Tablet Market by Operating System (2013-2017): Percentage Market Share Breakdown for iOS, Android, Windows RT (includes corresponding Graph/Chart)

Expanding Internet User Base Generate Huge Opportunities for Social TV
Opportunity Indicators:

Table 15. Number of Users Worldwide (in Billions) for Internet, Social Networks, and Mobile Devices: 2014E (includes corresponding Graph/Chart)

Table 16. Internet Users Worldwide by Geographic Region (2013): Percentage Share Breakdown for Asia-Pacific, Europe, North America, Latin America, Africa, and Middle East (includes corresponding Graph/Chart)

Table 17. Internet Penetration Rates (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)

Table 18. Top Ten Internet Countries Worldwide (2014E): Ranked on the Basis of Number of Internet Users in Millions (includes corresponding Graph/Chart)

Table 19. Percentage (%) of Households Worldwide with Internet Access by Geographic Region: 2013 (includes corresponding Graph/Chart)

Table 20. Internet Penetration Rate Worldwide (%) by Gender: 2013 (includes corresponding Graph/Chart)

‘Social Networking on the Move’ Drives Mobile Social TV Adoption

Table 21. Mobile Social Networking Market Worldwide (2014E): Percentage of Mobile Subscribers Accessing Mobile Web in Major Countries (includes corresponding Graph/Chart)

Table 22. Mobile Social Media Apps Market Worldwide (2014E): Percentage of Mobile Users Accessing Social Media Apps in Major Countries (includes corresponding Graph/Chart)

Global Mobile Subscriber Base: An Important Opportunity Indicator

Table 23. Mobile Subscriptions Worldwide (2014E): Percentage Breakdown by Country (includes corresponding Graph/Chart)

Table 24. Top 10 Countries Worldwide with Active Mobile Subscriptions (in Millions): 2014E (includes corresponding Graph/Chart)

Table 25. Mobile Penetration Rate (%) Worldwide by Geographic Region: 2014E (includes corresponding Graph/Chart)

Table 26. Mobile Penetration (as a Percentage of Total Population) Worldwide for Major Countries: 2014E (includes corresponding Graph/Chart)

Mobile Messaging Apps to Revolutionize the Social TV Landscape
Key Opportunity Indicators:

Table 27. Leading Mobile Messenger Apps Worldwide (2014E): Number of Monthly Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart)

Table 28. Leading Mobile Messenger Apps in the US (2014E): Number of Active Users (in Millions) for WhatsApp, Facebook Messenger, WeChat, Skype, Viber, LINE, Kik, BlackBerry Messenger and KakaoTalk (includes corresponding Graph/Chart)

Table 29. Mobile Messaging App Active Usage Rate Worldwide as a Percentage of Total Internet Users: 2014E (includes corresponding Graph/Chart)

Social TV Innovations & Advancements: Spearheading Growth
Blended TV: An Innovative Trend in Social TV
Multiscreen Social TV: A New Innovation in the Making
Innovative Social TV Applications Propel Market Growth
Select Recently Launched Social TV Applications
Second-Generation Social TV Apps Gaining Prominence
Entertain Remote Control App Revolutionizes Social TV Experience
Social TV: A Key Enabler of T-Commerce
Sports Events Trigger Social Media Usage, Bodes Well for Social TV
Shared TV Experience Drives Social TV Growth
Social TV Redefines Live TV Experience
TVs with Internet Connection and Social Features Promote Market Expansion

Table 30. Number of Connected TVs by Technology/Device in 000 Units: 2013 (includes corresponding Graph/Chart)

Rising Popularity of Smart TVs Benefit Social TV Growth

Table 31. Global Smart TV Market by Geographic Region (2013 & 2018): Percentage Breakdown of Unit Shipments for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan) and Rest of the World (includes corresponding Graph/Chart)

Widgets to Popularize Social TV
Social TV: A Powerful Tool for Social Media Marketing and Advertising
Global Ad Spending: A Key Opportunity Indicator

Table 32. Global Advertising Industry (2013 & 2015): Percentage Share Breakdown of Ad Spends by Advertisement Medium (includes corresponding Graph/Chart)

Table 33. Global Advertising Spending by Geographic Region: Percentage Share Breakdown for 2013 (includes corresponding Graph/Chart)

Table 34. Global Mobile Ad Market (2013): Percentage Share Breakdown of Spending by Segment (includes corresponding Graph/Chart)

Table 35. Global Mobile Ad Market (2013): Spending in US$ Per Mobile Internet User by Country (includes corresponding Graph/Chart)

Table 36. Global Digital Ad Market (2013): Spending in US$ Per Internet User by Country (includes corresponding Graph/Chart)

Social TV Games: An Important Medium for Social Interactions
Use of Online Video-Sharing Sites Gains Traction
Favorable Demographic Trends Strengthens Market Prospects
Young Population: An Attractive Consumer Cluster for Social TV

Table 37. Social TV Market: Percentage Breakdown of Usage by Age (includes corresponding Graph/Chart)

Table 38. Youth (10-24) as a Percentage of Global Population by Geographic Region: 2013 (includes corresponding Graph/Chart)

Table 39. Youth (10-24) as a Percentage of Total Population for Major Countries: 2013 (includes corresponding Graph/Chart)

Women Dominate the Social TV Platform

Table 40. Social TV Market (2014E): Percentage Breakdown by Gender (includes corresponding Graph/Chart)

Developing Countries to Drive Future Market Growth
Key Challenges Hampering Widespread Adoption of Social TV
Creating Right User Experience: A Challenging Task
Channel Fragmentation
Competition from Advanced Alternative Technologies
Expensive and Time Consuming
Availability of Several Options Pose a Challenge for Publishers
Amateur Creators Pose Threat to Professional Content Producers

4. SERVICE OVERVIEW

Social TV: An Introduction
Evolution of Social TV
History
Social TV and Its Interactive Features
Content Sharing
Communication
Community Building
Status Update
Major Areas Covered by Social TV
TV Participation
Content Discovery
Device and Cloud Control
Benefits of Social TV
Social Viewing
Transforms Live TV
Customized Channels
Social Channels
Personalized Experience
Social Recommendations
Branded Badges
Types of Social TV Services
One Screen Experience on Computer
One Screen Experience on TV
Two Screen Experience on TV
Second Screen: An Overview
What is Mobile Social TV?

5. SERVICE INNOVATIONS/INTRODUCTIONS

Visiware Introduces New Innovative Platform
TOK. TV Launches TOK Social Button
ConnecTV Unveils Social Media Platform
Youtoo TV to Launch Social TV
Bravo Launches New Line of Social TV Initiatives
Sky Releases New Social TV Tool
Apptarix Introduces New Social TV Network

6. RECENT INDUSTRY ACTIVITY

Screenz Enters into Agreement with Maker
Twitter Takes Over SecondSync
Twitter Acquires Mesagraph
Twitter Takes Over SnappyTV
Snipper Inks Pact with VidiGo
SecondSync Inks Partnership with Facebook
ConnecTV and Evite Enter into a Marketing Partnership
Twitter Acquires Bluefin Labs
Twitter Acquires Trendrr
i. TV Takes Over GetGlue

7. FOCUS ON SELECT PLAYERS

Social TV Application Developers and Service Providers
Beamly (UK)
BuzzFeed (USA)
Cablevision Systems Corporation (USA)
ConnecTV (USA)
Ex Machina (The Netherlands)
Facebook, Inc. (USA)
iPowow Ltd. (Australia)
i. TV (USA)
tvtag (USA)
Instagram (USA)
Netflix, Inc. (USA)
Never. no (USA)
Pinterest (USA)
Shazam (USA)
SnappyTV (USA)
Spredfast (USA)
Starling, Inc. (USA)
Tumblr (USA)
Tunerfish (USA)
TVplus (USA)
Twitter (USA)
Viggle, Inc. (USA)

VLOOP LLC (US)

Social TV Analytics/Measurement Companies
Bluefin Labs (USA)
Networked Insights (USA)
SecondSync Ltd. (UK)
SocialGuide, Inc. (USA)
Trendrr (USA)

8. GLOBAL MARKET PERSPECTIVE

Table 41. World Recent Past, Current & Future Analysis for Social TV by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

Table 42. World 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific and Rest of World Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

A. Market Analysis
Market Overview

Table 43. Time Spent by US Consumers on Various Media: 2014E (includes corresponding Graph/Chart)

Growing Social TV Adoption
Social TV Drivers in a Nutshell
Key Internet, Mobile and Social Media Statistics in the US
Marketing Companies Focus on Social and Digital Media to Target Millennials
TV Advertising Medium Offers High Growth Opportunities

Table 44. US Advertising Market (2014E): Percentage Breakdown of Spending by Medium (includes corresponding Graph/Chart)

Competitive Landscape
Leading TV Networks in the Social TV Space
Leading Social TV Networks and their Popular Shows (In Terms of Social TV Comments)

Table 45. Leading TV Shows in the US (2013-2014 TV Season): Ranked by Number of Average Tweets per Episode (In Thousands) (includes corresponding Graph/Chart)

Table 46. Leading Live Broadcasts in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart)

Table 47. Leading Sporting Events in the US (2013-2014 TV Season): Ranked by Number of Average Tweets (In Thousands) (includes corresponding Graph/Chart)

Service Launches
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 48. US Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

2. CANADA

A. Market Analysis
Social TV Grows in Popularity
B. Market Analytics

Table 49. Canadian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

3. JAPAN

A. Market Analysis
ACCESS Co. , Ltd. - A Key Player
B. Market Analytics

Table 50. Japanese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4. EUROPE

A. Market Analysis
Key Opportunity Indicators:

Table 51. Internet Penetration in Europe: 2014E (includes corresponding Graph/Chart)

Table 52. Social Media Penetration in Europe: 2014E (includes corresponding Graph/Chart)

Table 53. Mobile Internet Penetration (As a Percentage of Total Population) in Europe: 2014E (includes corresponding Graph/Chart)

B. Market Analytics

Table 54. European Recent Past, Current & Future Analysis for Social TV by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

Table 55. European 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

4A. FRANCE

A. Market Analysis
Social TV Market Overview
Service Launch
Strategic Corporate Development
B. Market Analytics

Table 56. French Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4B. GERMANY

A. Market Analysis
Market Overview
B. Market Analytics

Table 57. German Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4C. ITALY

Market Analysis

Table 58. Italian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4D. THE UNITED KINGDOM

A. Market Analysis
Market Overview
Rise in Mobile Internet Penetration
Social TV Catching Up Among Younger Generation
Service Launch
Strategic Corporate Developments
Key Players
B. Market Analytics

Table 59. UK Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4E. SPAIN

Market Analysis

Table 60. Spanish Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4F. RUSSIA

A. Market Analysis
Social TV Market – An Overview
B. Market Analytics

Table 61. Russian Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

4G. REST OF EUROPE

A. Market Analysis
Strategic Corporate Development
EX Machina (The Netherlands) – A Key Player
B. Market Analytics

Table 62. Rest of Europe Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

A. Market Analysis
Asia-Pacific to Lead Future Growth in the Global Social TV Market
Key Opportunity Indicator:

Table 63. Social Media Penetration in Asia: 2014E (includes corresponding Graph/Chart)

B. Market Analytics

Table 64. Asia-Pacific Recent Past, Current & Future Analysis for Social TV by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

Table 65. Asia-Pacific 9-Year Perspective for Social TV by Geographic Region - Percentage Breakdown of Revenues for China and Rest of Asia-Pacific Markets for Years 2012, 2014 and 2020 (includes corresponding Graph/Chart)

5A. CHINA

A. Market Analysis
Market Overview

Table 66. Number of Internet Users in China (In Million): 2009-2014E (In Million) (includes corresponding Graph/Chart)

Table 67. Number of Monthly Active Users (Millions) in China by Leading Social Networking Site: 2014E (includes corresponding Graph/Chart)

Table 68. Number of Mobile Internet Users (Millions) in China: 2009-2014E (includes corresponding Graph/Chart)

Key Internet, Mobile and Social Media Statistics in China
Rising Adoption of Social TV Among TV Networks and Advertisers
B. Market Analytics

Table 69. Chinese Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

5B. REST OF ASIA-PACIFIC

A. Market Analysis
Select Regional Markets
Australia: Social TV Gains Momentum
India: A Potential Laden Market
Internet, Mobile Devices and Social Media in India: Quick Facts
Television Channels Adopt Social Media to Promote TV Shows
Twitter Emerges As a Second Screen Platform
Challenges to Reckon With
Service Launch
iPowow Ltd. (Australia) – A Key Player
B. Market Analytics

Table 70. Rest of Asia-Pacific Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

6. REST OF WORLD

A. Market Analysis
Brazil: A Fast Growing Social TV Market
Service Launch
Strategic Corporate Development
B. Market Analytics

Table 71. Rest of World Recent Past, Current & Future Analysis for Social TV with Annual Revenue Figures in US$ Million for Years 2012 through 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

Total Companies Profiled: 71 (including Divisions/Subsidiaries - 73)
The United States (42)
Canada (1)
Japan (1)
Europe (18)
  France (1)
  Germany (2)
  The United Kingdom (8)
  Rest of Europe (7)
Asia-Pacific (Excluding Japan) (6)
Latin America (1)
Middle East (4)