CompetitiveWatch 2015: Novartis in the Global Animal Health Industry--Challenges, Technological Capabilities, Marketing Tactics, Strategic Direction

June 2015 | | ID: CFBFBBF55A4EN
Venture Planning Group

Abstracts

Strategic assessment of the competitive environment is widely recognized as one of the highest priority management responsibilities, the task crucial to business survival, growth and profitability. This new report from VPG provides strategic assessment of Novartis' technological know-how, marketing tactics and strategic directions in the global animal health market.

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION

Contents

SECTION I: TECHNOLOGICAL KNOW-HOW

SECTION II: MARKETING TACTICS

SECTION III: STRATEGIC DIRECTION