Pulmuone Co Ltd in Health and Wellness (South Korea)

August 2014 | 2 pages | ID: P092881DE84EN
Euromonitor International Ltd

Abstracts

Pulmuone Co Ltd is planning to introduce more diversified packaged foods, especially in premium areas, in order to convey a credible brand image among consumers. In this sense, the company is focusing on developing naturally healthy, fortified/functional, and organic packaged foods. Also, a partnership with a well-known global company like Danone or Nestlé in yoghurt or the beverage market could result in more advanced brand image and product development over the forecast period.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Pulmuone Co Ltd: Key Facts
Summary 2 Pulmuone Co Ltd: Operational Indicators 2011-2013
Company Background
Competitive Positioning
Summary 3 Pulmuone Co Ltd: Competitive Position 2013