Korea Ginseng Corp in Consumer Health (South Korea)

December 2015 | 2 pages | ID: K9E127E68ACEN
Euromonitor International Ltd

Abstracts

The company appointed Mr Jung-Wook Park as its new CEO in October 2015. In order to fight the stagnating ginseng segment, the company is focusing in developing interesting new products. Its research and development efforts were somewhat lacking when sales were at their highest growth stage. The new CEO is aware of the need to reinvigorate the segment, and, to this end, will focus on research and development to deliver unique and competitive new products. One such product launched in 2015 that...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Contents

Strategic Direction
Key Facts
  Summary 1 Korea Ginseng Corp: Key Facts
  Summary 2 Korea Ginseng Corp: Operational Indicators
Competitive Positioning
  Summary 3 Korea Ginseng Corp: Competitive Position 2015