Health and Wellness in the United Kingdom
The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic, good source of minerals/vitamins, no sugar/no added sugar (particularly in beverages), low fat and high protein/fibre.
Euromonitor International's Health and Wellness in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Health and Wellness in United Kingdom report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2018-2022, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Health and Wellness market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Health and Wellness in the United Kingdom
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
No caffeine hot drinks gain momentum in the UK
Natural remains popular growth driver of category sales in 2022 as consumers look to avoid artificial ingredients
Superfruit records positive performance within health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
Health trend to drive sales of natural and fortified/functional hot drinks in the UK
No caffeine to retain strong position within health and wellness hot drinks over forecast period
High fibre expected to record increase as consumers look to fortify their nutritional intake
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further dynamic growth for low sugar variants of UK soft drinks
Good source of vitamins leads claims in health and wellness soft drinks in 2022
High protein shows good growth in 2022 as consumers search for greater functionality
PROSPECTS AND OPPORTUNITIES
Anti-stress and pro-sleep soft drinks likely to gain ground
No sugar to remain relevant claim in soft drinks, supported by changes to UK legislation
Low fat set to become more relevant over the forecast period
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expanding offer of low sugar snacks in 2022 supports value growth
2022 SEES VEGAN IN THE LEAD WITHIN HEALTH AND WELLNESS SNACKS, DRIVEN BY CHANGING LIFESTYLES AND SUSTAINABILITY CONCERNS
Cardiovascular health claim on the rise in 2022 in line with rising weight gain concerns in the UK
PROSPECTS AND OPPORTUNITIES
Stable demand for high protein snack bars over the forecast period
Further promise for vegan health and wellness snacks due to expansion of target audience
Probiotic expected to record positive performance, supported by demand for greater functionality
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health trend drives demand for high protein and better for you dairy products
Low fat is leading health and wellness claim in dairy products and alternatives due to rising obesity concerns in the UK
Growth in no allergens driven by greater food intolerance awareness and general health trends
PROSPECTS AND OPPORTUNITIES
Fortified/functional claims and dietary and free from dairy set to gain further momentum
Good source of minerals to remain strong claim within health and wellness dairy products and alternatives over the forecast period
Increasing demand for no sugar options set to be driven by rising health awareness and further HFSS legislation
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers review sauces, dips and condiments used for home cooking in light of heightened health awareness
2022 SEES VEGETARIAN LEAD HEALTH AND WELLNESS COOKING INGREDIENTS AND MEALS DUE TO RISING NUMBER OF FLEXITARIANS IN THE UK
Brain health and memory claim within health and wellness cooking ingredients and meals boosted in 2022
PROSPECTS AND OPPORTUNITIES
A strong emphasis on health and new legislation set to support future growth of no sugar products
Local consumers set to further reduce reliance on animal products over forecast period
Probiotic claim expected to benefit from consumer focus on gut health
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
HFSS regulation drives innovation in better for you and fortified/functional products
Vegetarian leads health and wellness staple foods, supported by flexitarian population
Probiotic sees increased consumer interest within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Flexitarianism to help boost sales of vegan and vegetarian meat and seafood substitutes
Vegetarian set to retain strong presence within health and wellness staple foods due to health, environmental and animal welfare concerns
Review of diets and nutritional intake set to support keto staple foods niche
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
HEALTH AND WELLNESS IN THE UNITED KINGDOM
EXECUTIVE SUMMARY
Overview
DISCLAIMER
HW HOT DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
No caffeine hot drinks gain momentum in the UK
Natural remains popular growth driver of category sales in 2022 as consumers look to avoid artificial ingredients
Superfruit records positive performance within health and wellness hot drinks
PROSPECTS AND OPPORTUNITIES
Health trend to drive sales of natural and fortified/functional hot drinks in the UK
No caffeine to retain strong position within health and wellness hot drinks over forecast period
High fibre expected to record increase as consumers look to fortify their nutritional intake
CATEGORY DATA
Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2022
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2022
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2022-2027
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SOFT DRINKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Further dynamic growth for low sugar variants of UK soft drinks
Good source of vitamins leads claims in health and wellness soft drinks in 2022
High protein shows good growth in 2022 as consumers search for greater functionality
PROSPECTS AND OPPORTUNITIES
Anti-stress and pro-sleep soft drinks likely to gain ground
No sugar to remain relevant claim in soft drinks, supported by changes to UK legislation
Low fat set to become more relevant over the forecast period
CATEGORY DATA
Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2022
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2022
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2022
Table 16 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2022-2027
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2022-2027
HW SNACKS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Expanding offer of low sugar snacks in 2022 supports value growth
2022 SEES VEGAN IN THE LEAD WITHIN HEALTH AND WELLNESS SNACKS, DRIVEN BY CHANGING LIFESTYLES AND SUSTAINABILITY CONCERNS
Cardiovascular health claim on the rise in 2022 in line with rising weight gain concerns in the UK
PROSPECTS AND OPPORTUNITIES
Stable demand for high protein snack bars over the forecast period
Further promise for vegan health and wellness snacks due to expansion of target audience
Probiotic expected to record positive performance, supported by demand for greater functionality
CATEGORY DATA
Table 18 Sales of Snacks by Health and Wellness Type: Value 2019-2022
Table 19 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2022
Table 20 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2022
Table 21 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 22 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2022
Table 23 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 24 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2022
Table 25 Forecast Sales of Snacks by Health and Wellness Type: Value 2022-2027
Table 26 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2022-2027
HW DAIRY PRODUCTS AND ALTERNATIVES IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Health trend drives demand for high protein and better for you dairy products
Low fat is leading health and wellness claim in dairy products and alternatives due to rising obesity concerns in the UK
Growth in no allergens driven by greater food intolerance awareness and general health trends
PROSPECTS AND OPPORTUNITIES
Fortified/functional claims and dietary and free from dairy set to gain further momentum
Good source of minerals to remain strong claim within health and wellness dairy products and alternatives over the forecast period
Increasing demand for no sugar options set to be driven by rising health awareness and further HFSS legislation
CATEGORY DATA
Table 27 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2022
Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2022
Table 29 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 30 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
Table 31 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 32 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 33 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2022
Table 34 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2022-2027
Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2022-2027
HW COOKING INGREDIENTS AND MEALS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
Consumers review sauces, dips and condiments used for home cooking in light of heightened health awareness
2022 SEES VEGETARIAN LEAD HEALTH AND WELLNESS COOKING INGREDIENTS AND MEALS DUE TO RISING NUMBER OF FLEXITARIANS IN THE UK
Brain health and memory claim within health and wellness cooking ingredients and meals boosted in 2022
PROSPECTS AND OPPORTUNITIES
A strong emphasis on health and new legislation set to support future growth of no sugar products
Local consumers set to further reduce reliance on animal products over forecast period
Probiotic claim expected to benefit from consumer focus on gut health
CATEGORY DATA
Table 36 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2022
Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2022
Table 38 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 39 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 40 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 41 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 42 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2022
Table 43 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2022-2027
Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2022-2027
HW STAPLE FOODS IN THE UNITED KINGDOM
KEY DATA FINDINGS
2022 DEVELOPMENTS
HFSS regulation drives innovation in better for you and fortified/functional products
Vegetarian leads health and wellness staple foods, supported by flexitarian population
Probiotic sees increased consumer interest within health and wellness staple foods
PROSPECTS AND OPPORTUNITIES
Flexitarianism to help boost sales of vegan and vegetarian meat and seafood substitutes
Vegetarian set to retain strong presence within health and wellness staple foods due to health, environmental and animal welfare concerns
Review of diets and nutritional intake set to support keto staple foods niche
CATEGORY DATA
Table 45 Sales of Staple Foods by Health and Wellness Type: Value 2019-2022
Table 46 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2022
Table 47 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 48 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 49 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 50 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 51 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2022
Table 52 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2022-2027
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2022-2027
