Fancl Corp in Consumer Health (Japan)

July 2013 | 2 pages | ID: F36C96F1BC6EN
Euromonitor International Ltd

Abstracts

Fancl Corp aims to promote its top-selling brand Fancl as global premium brand and position itself as company which acts as a partner help consumers fighting against the ageing process. The company is set continue to maximise its three sales channels (catalogue sales, internet sales, store-based) to create synergies in its channel mix and marketing mix strategy. It intends to strengthen its presence in growing areas such as anti-ageing, beauty and weight management, and further develop a system...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Health market;
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Contents

Strategic Direction
Key Facts
Summary 1 Fancl Corp: Key Facts
Summary 2 Fancl Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Fancl Corp: Competitive Position 2012