Dong Wha Pharmaceutical Industrial Co Ltd in Consumer Health (South Korea)

December 2015 | 2 pages | ID: D722DBCE2D9EN
Euromonitor International Ltd

Abstracts

As the company’s net sales are declining, Dong Wha Pharmaceutical Industrial Co Ltd intends to expand its business focus over the forecast period. To this end, the company appointed a new CEO, Hee-soo Oh, in October 2015. The previous strategy of the company was centred on acquiring licences from international companies, with limited focus on internal product development. However, since Mr Oh has experience in OTC, the company will focus on research and development to enter new categories and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
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• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Dong Wha Pharmaceutical Industrial Co Ltd: Key Facts
  Summary 2 Dong Wha Pharmaceutical Industrial Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Dong Wha Pharmaceutical Industrial Co Ltd: Competitive Position 2015