Dong-A Pharmaceutical Co Ltd in Consumer Health (South Korea)

December 2015 | 2 pages | ID: D00394808C5EN
Euromonitor International Ltd

Abstracts

The company focuses not only on consumer health, but also on personal care. For instance, the company offers the Bigen brand in colorants and the Garglin brand in mouthwashes. Bigen is one of the leading brands in colorants, while Garglin is the most popular brand in mouthwashes. In promoting such diverse products across several markets, the company will focus on marketing and promoting its individual brands rather than the company as a whole.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.


Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Dong-A Pharmaceutical Co Ltd: Key Facts
  Summary 2 Dong-A Pharmaceutical Co Ltd: Operational Indicators
Competitive Positioning
  Summary 3 Dong-A Pharmaceutical Co Ltd: Competitive Position 2015