Dirk Rossmann KG in Consumer Health (Germany)
Rossmann is expected to strengthen its position in areas such as vitamins and dietary supplements, wound care and calming and sleeping by continuing to focus on a value-for-money strategy, pricing its products significantly below those of branded players. Furthermore, Rossmann is expected to frequently launch new products under its private label portfolio.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Dirk Rossmann KG: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 2 Dirk Rossmann KG : Competitive Position 2013
Key Facts
Summary 1 Dirk Rossmann KG: Operational Indicators
Company Background
Private Label
Competitive Positioning
Summary 2 Dirk Rossmann KG : Competitive Position 2013