Consumer Health in Uruguay
The picture is fairly positive in 2023, with constant value sales expected to rise slightly and inflationary pressure easing. However, rising prices are still an issue and the overall economy is expected to register a slowdown in growth.
Euromonitor International's Consumer Health in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in Uruguay report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN URUGUAY
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales
Aspirin registers significant fall in volume sales
Gramon Bagу strong performer in 2023, due to extensive acetaminophen offerings
PROSPECTS AND OPPORTUNITIES
Muted growth in mature, competitive product area
Increasing competition from herbal/traditional products
Generic analgesics increasingly popular
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant fall in volume sales as inflation and less worry about COVID-19 both have an impact
Medicated confectionery registers healthy volume growth
Sanofi-Aventis retains its leading position in 2023
PROSPECTS AND OPPORTUNITIES
Consumers focus on basics, as long as inflation is high
Herbal/traditional alternatives dampen volume sales of analgesics
Entry of Farmacity from Argentina shakes up competitive landscape
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate constant value and volume growth in 2023
Preventative digestive health measures growing
Megalabs retains strong lead in 2023
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles dampen volume sales
Ageing population will drive growth for digestive remedies
Emphasis on natural products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dermatologicals continues to benefit from society opening up
Local, lower priced brands more likely to win value share
Megalabs remains in top position, with a wide portfolio
PROSPECTS AND OPPORTUNITIES
E-commerce key battleground
Continued healthy volume growth over forecast period
Focus on sustainability, as well as price
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wound care continues to recover from removal of pandemic restrictions
Heightened price sensitivity drives surge in parallel trade from Argentina
Competitive landscape becoming more fragmented
PROSPECTS AND OPPORTUNITIES
Pharmacies continue to be most trusted retailer
Discounts continue to be key tool over forecast period
Added-value needed to stand out from the crowd
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, driven by sharp drop in demand for vitamin C
Incipient growth for multivitamins
Bayer retains lead in 2023
PROSPECTS AND OPPORTUNITIES
Single vitamins register higher volume growth than multivitamins
Direct sellers adopt multi-channel strategy
Further segmentation in multivitamins
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Second year of volume decline
Direct seller Omnilife continues to lead in 2023
Dietary supplements highlight natural properties
PROSPECTS AND OPPORTUNITIES
Multi-channel presence vital over forecast period
Environmental consciousness continues to shape purchasing decisions
Protein supplements register healthy volume growth
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value sales growth above inflation rate
Leader Herbalife loses further value share
Products with more natural positioning gain value share
PROSPECTS AND OPPORTUNITIES
E-commerce key battleground
Rising obesity rates contributes to growth
Shift in focus from losing weight to being healthy
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sport nutrition continues to register healthy grow in 2023
Protein/energy bars registers highest volume growth
No change in status quo in 2023
PROSPECTS AND OPPORTUNITIES
Wider consumer base drives growth
E-commerce a significant channel
Further growth for sports nutrition RTD and protein/energy bars
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand holds steady, in spite of rising prices
Landscape increasingly fragmented
Herbal/traditional sleep aids sees highest value growth
PROSPECTS AND OPPORTUNITIES
Continued growth over forecast period
Older people key consumer base
Focus on climate change widens consumer base
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales, as inflation hits profitability
Sharp volume decline for paediatric vitamins and dietary supplements
Megalabs leads, followed by Laboratorios Bagу
PROSPECTS AND OPPORTUNITIES
Falling birth rate dampens volume sales
Shift towards natural products over forecast period
Players focus on child-friendly design
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales
Aspirin registers significant fall in volume sales
Gramon Bagу strong performer in 2023, due to extensive acetaminophen offerings
PROSPECTS AND OPPORTUNITIES
Muted growth in mature, competitive product area
Increasing competition from herbal/traditional products
Generic analgesics increasingly popular
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Significant fall in volume sales as inflation and less worry about COVID-19 both have an impact
Medicated confectionery registers healthy volume growth
Sanofi-Aventis retains its leading position in 2023
PROSPECTS AND OPPORTUNITIES
Consumers focus on basics, as long as inflation is high
Herbal/traditional alternatives dampen volume sales of analgesics
Entry of Farmacity from Argentina shakes up competitive landscape
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate constant value and volume growth in 2023
Preventative digestive health measures growing
Megalabs retains strong lead in 2023
PROSPECTS AND OPPORTUNITIES
Healthier lifestyles dampen volume sales
Ageing population will drive growth for digestive remedies
Emphasis on natural products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dermatologicals continues to benefit from society opening up
Local, lower priced brands more likely to win value share
Megalabs remains in top position, with a wide portfolio
PROSPECTS AND OPPORTUNITIES
E-commerce key battleground
Continued healthy volume growth over forecast period
Focus on sustainability, as well as price
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 34 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
WOUND CARE IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wound care continues to recover from removal of pandemic restrictions
Heightened price sensitivity drives surge in parallel trade from Argentina
Competitive landscape becoming more fragmented
PROSPECTS AND OPPORTUNITIES
Pharmacies continue to be most trusted retailer
Discounts continue to be key tool over forecast period
Added-value needed to stand out from the crowd
CATEGORY DATA
Table 35 Sales of Wound Care by Category: Value 2018-2023
Table 36 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 37 NBO Company Shares of Wound Care: % Value 2019-2023
Table 38 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 39 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 40 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in volume sales, driven by sharp drop in demand for vitamin C
Incipient growth for multivitamins
Bayer retains lead in 2023
PROSPECTS AND OPPORTUNITIES
Single vitamins register higher volume growth than multivitamins
Direct sellers adopt multi-channel strategy
Further segmentation in multivitamins
CATEGORY DATA
Table 41 Sales of Vitamins by Category: Value 2018-2023
Table 42 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 43 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 44 NBO Company Shares of Vitamins: % Value 2019-2023
Table 45 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 46 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 47 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Second year of volume decline
Direct seller Omnilife continues to lead in 2023
Dietary supplements highlight natural properties
PROSPECTS AND OPPORTUNITIES
Multi-channel presence vital over forecast period
Environmental consciousness continues to shape purchasing decisions
Protein supplements register healthy volume growth
CATEGORY DATA
Table 48 Sales of Dietary Supplements by Category: Value 2018-2023
Table 49 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 50 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 51 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 52 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 53 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 54 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Value sales growth above inflation rate
Leader Herbalife loses further value share
Products with more natural positioning gain value share
PROSPECTS AND OPPORTUNITIES
E-commerce key battleground
Rising obesity rates contributes to growth
Shift in focus from losing weight to being healthy
CATEGORY DATA
Table 55 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 56 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 58 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 59 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 60 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sport nutrition continues to register healthy grow in 2023
Protein/energy bars registers highest volume growth
No change in status quo in 2023
PROSPECTS AND OPPORTUNITIES
Wider consumer base drives growth
E-commerce a significant channel
Further growth for sports nutrition RTD and protein/energy bars
CATEGORY DATA
Table 61 Sales of Sports Nutrition by Category: Value 2018-2023
Table 62 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 63 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 64 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 65 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 66 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand holds steady, in spite of rising prices
Landscape increasingly fragmented
Herbal/traditional sleep aids sees highest value growth
PROSPECTS AND OPPORTUNITIES
Continued growth over forecast period
Older people key consumer base
Focus on climate change widens consumer base
CATEGORY DATA
Table 67 Sales of Herbal/Traditional Products: Value 2018-2023
Table 68 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
Table 69 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 70 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 71 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
Table 72 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN URUGUAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fall in constant value sales, as inflation hits profitability
Sharp volume decline for paediatric vitamins and dietary supplements
Megalabs leads, followed by Laboratorios Bagу
PROSPECTS AND OPPORTUNITIES
Falling birth rate dampens volume sales
Shift towards natural products over forecast period
Players focus on child-friendly design
CATEGORY DATA
Table 73 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 74 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 75 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 76 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
