Consumer Health in the United Arab Emirates
2023 is set to be a strong year for consumer health in the United Arab Emirates. Many categories are expected to see robust current value growth, underpinned by an increase in online distribution channels, as well as an increasingly savvy, health-conscious population, that is willing to spend on self-care and preventive health.
Euromonitor International's Consumer Health in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in United Arab Emirates report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER HEALTH IN THE UNITED ARAB EMIRATES
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local brands compete for consumers’ attention on price
Young demographic of the United Arab Emirates favours acetaminophen over diclofenac
Paediatric analgesics experiences only moderate growth
PROSPECTS AND OPPORTUNITIES
Panadol leads systemic analgesics, and is set to maintain robust sales growth
Topical analgesics/anaesthetic brand Deep Relief is a recognised, trusted brand
Iconic brand Tiger Balm set to perform well in topical analgesics/anaesthetic
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Climate change and increased use of air conditioning causes a spike in allergies
Impact of seasonal flu expected to decline
Rising demand for herbal/traditional cough remedies leads to a growing shelf presence
PROSPECTS AND OPPORTUNITIES
Multifunctional products set to be a growth driver
Zyrtec set to remain the leading brand in antihistamines/allergy remedies, driven by recommendations
Self-care for common ailments set to drive growth
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
High prevalence of gastrointestinal disorders
Social media raises awareness of gut health
Growth of new formats to appeal to consumers
PROSPECTS AND OPPORTUNITIES
Rise of IBS in the United Arab Emirates set to drive growth for IBS treatments
Lifestyle changes could challenge growth, but digestive remedies could also offer prevention
Higher fragmentation and category blurring expected with the entry of niche products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair loss treatments sees increased fragmentation
Regaine registers strong growth due to presence of different strengths and formats
Antifungals sees notable growth in 2023 as awareness rises
PROSPECTS AND OPPORTUNITIES
Bepanthen Ointment registers massive growth as it moves online
If the taboo is broken, there is much room for growth in vaginal antifungals
Competition from alternatives likely to hamper growth
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Government initiatives promote smoking cessation
Nicotinell continues to dominate due to wide availability in pharmacies
NRT smoking cessation aids is highly consolidated
PROSPECTS AND OPPORTUNITIES
Smoking cessation clinics available across the United Arab Emirates, limiting growth
Pharmacies will continue to lead, but e-commerce is growing
NRT gum expected to remain the most popular format
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing awareness of sleep hygiene and health
Rising popularity of valerian- and melatonin-based sleep aids
Pharmacies remains the main distribution channel
PROSPECTS AND OPPORTUNITIES
High and rising fragmentation within and outside of sleep aids
Panadol Night set to maintain its lead due to its dual action formula
Technology could help drive the growth sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Eye drops is the leading format
Increased screen time contributes to growth for eye care
Dry eyes prevalent in the United Arab Emirates due to climate and air conditioning
PROSPECTS AND OPPORTUNITIES
Climate change likely to impact eye care
Surge in eye surgery helps drive sales of eye care products
Omnichannel distribution here to stay
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Huge number of new entrants and specialisation in wound care
Sales of novelty sticking plasters/adhesive bandages are low, but growing online
First aid kits sees more muted volume growth in 2023, following a strong year in 2022
PROSPECTS AND OPPORTUNITIES
Rise of outdoor pursuits set to benefit wound care
Well-known brands set to continue to dominate wound care
Private label set to see a boost by appealing to price-conscious consumers
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Personalisation drives growth for single vitamins
Vitamin-infused nutrition set to grow
Multivitamin Berocca sees triple-digit growth due to extensive online footprint
PROSPECTS AND OPPORTUNITIES
Beauty positioning set to benefit vitamins
Immunity-boosting vitamins set to continue their strong growth
Centrum set to remain the leader in multivitamins
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beauty from within – supplements with an anti-ageing positioning set to do well
Rise of naturopathy and genetic testing benefits dietary supplements
Insurance coverage varies, with iron testing covered, but vitamin D not
PROSPECTS AND OPPORTUNITIES
Beauty brands are expanding to offer supplements
Difficulties for the gummies format of omega and fish oil supplements
Demographic shifts could impact dietary supplements
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience fuels the popularity of meal replacement, especially Slim Fast
Weight management brands build online communities to maintain connections
Obesity concerns persist in the United Arab Emirates
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing faces competition from prescription products
So-called “miracle” cures, including Ozempic, could create a headwind
Atkins set to remain the leader in weight management and wellbeing
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Major jump in the number of new players in sports protein powder, which take share from established brands
Expert guidance important in drawing in first time users
Influencers fuel sports nutrition trend amongst women by busting myths
PROSPECTS AND OPPORTUNITIES
Personalisation could fuel growth
Dubai Fitness Challenge launched by the government, which could contribute to growth
Blurring of lines between functional food and sports nutrition could be a threat
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal/traditional dietary supplements grows due to the preventive health trend
Herbal/traditional sleep aids has room for growth
Herbal/traditional topical analgesics remains one of the largest categories by value
PROSPECTS AND OPPORTUNITIES
Trend of going “back to basics” offers opportunities for well-known brands
Herbal/traditional cough, cold and allergy (hay fever) remedies will continue to grow
Trend towards “clean” products will support growth for herbal/traditional products
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Parental hesitation limits growth of some standard products
Pharmacies remains the leading distribution channel despite the rise of e-commerce
Expatriate consumer behaviour and price disparities
PROSPECTS AND OPPORTUNITIES
Particular challenges forecasting for paediatric consumer health
Food intolerances rise amongst children, which will prompt supplementation
Centrum Junior is the fastest growing multivitamin, and will continue to perform well
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by Category: Value 2018-2023
Table 4 Sales of Consumer Health by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local brands compete for consumers’ attention on price
Young demographic of the United Arab Emirates favours acetaminophen over diclofenac
Paediatric analgesics experiences only moderate growth
PROSPECTS AND OPPORTUNITIES
Panadol leads systemic analgesics, and is set to maintain robust sales growth
Topical analgesics/anaesthetic brand Deep Relief is a recognised, trusted brand
Iconic brand Tiger Balm set to perform well in topical analgesics/anaesthetic
CATEGORY DATA
Table 11 Sales of Analgesics by Category: Value 2018-2023
Table 12 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Analgesics: % Value 2019-2023
Table 14 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 15 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 16 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Climate change and increased use of air conditioning causes a spike in allergies
Impact of seasonal flu expected to decline
Rising demand for herbal/traditional cough remedies leads to a growing shelf presence
PROSPECTS AND OPPORTUNITIES
Multifunctional products set to be a growth driver
Zyrtec set to remain the leading brand in antihistamines/allergy remedies, driven by recommendations
Self-care for common ailments set to drive growth
CATEGORY DATA
Table 17 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 21 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
High prevalence of gastrointestinal disorders
Social media raises awareness of gut health
Growth of new formats to appeal to consumers
PROSPECTS AND OPPORTUNITIES
Rise of IBS in the United Arab Emirates set to drive growth for IBS treatments
Lifestyle changes could challenge growth, but digestive remedies could also offer prevention
Higher fragmentation and category blurring expected with the entry of niche products
CATEGORY DATA
Table 23 Sales of Digestive Remedies by Category: Value 2018-2023
Table 24 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 26 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 27 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 28 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hair loss treatments sees increased fragmentation
Regaine registers strong growth due to presence of different strengths and formats
Antifungals sees notable growth in 2023 as awareness rises
PROSPECTS AND OPPORTUNITIES
Bepanthen Ointment registers massive growth as it moves online
If the taboo is broken, there is much room for growth in vaginal antifungals
Competition from alternatives likely to hamper growth
CATEGORY DATA
Table 29 Sales of Dermatologicals by Category: Value 2018-2023
Table 30 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 32 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 33 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 34 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 35 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Government initiatives promote smoking cessation
Nicotinell continues to dominate due to wide availability in pharmacies
NRT smoking cessation aids is highly consolidated
PROSPECTS AND OPPORTUNITIES
Smoking cessation clinics available across the United Arab Emirates, limiting growth
Pharmacies will continue to lead, but e-commerce is growing
NRT gum expected to remain the most popular format
CATEGORY INDICATORS
Table 36 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 37 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 38 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 39 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 40 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 41 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing awareness of sleep hygiene and health
Rising popularity of valerian- and melatonin-based sleep aids
Pharmacies remains the main distribution channel
PROSPECTS AND OPPORTUNITIES
High and rising fragmentation within and outside of sleep aids
Panadol Night set to maintain its lead due to its dual action formula
Technology could help drive the growth sleep aids
CATEGORY DATA
Table 43 Sales of Sleep Aids: Value 2018-2023
Table 44 Sales of Sleep Aids: % Value Growth 2018-2023
Table 45 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 46 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 47 Forecast Sales of Sleep Aids: Value 2023-2028
Table 48 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Eye drops is the leading format
Increased screen time contributes to growth for eye care
Dry eyes prevalent in the United Arab Emirates due to climate and air conditioning
PROSPECTS AND OPPORTUNITIES
Climate change likely to impact eye care
Surge in eye surgery helps drive sales of eye care products
Omnichannel distribution here to stay
CATEGORY DATA
Table 49 Sales of Eye Care by Category: Value 2018-2023
Table 50 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Eye Care: % Value 2019-2023
Table 52 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 53 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 54 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Huge number of new entrants and specialisation in wound care
Sales of novelty sticking plasters/adhesive bandages are low, but growing online
First aid kits sees more muted volume growth in 2023, following a strong year in 2022
PROSPECTS AND OPPORTUNITIES
Rise of outdoor pursuits set to benefit wound care
Well-known brands set to continue to dominate wound care
Private label set to see a boost by appealing to price-conscious consumers
CATEGORY DATA
Table 55 Sales of Wound Care by Category: Value 2018-2023
Table 56 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 57 NBO Company Shares of Wound Care: % Value 2019-2023
Table 58 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 59 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 60 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Personalisation drives growth for single vitamins
Vitamin-infused nutrition set to grow
Multivitamin Berocca sees triple-digit growth due to extensive online footprint
PROSPECTS AND OPPORTUNITIES
Beauty positioning set to benefit vitamins
Immunity-boosting vitamins set to continue their strong growth
Centrum set to remain the leader in multivitamins
CATEGORY DATA
Table 61 Sales of Vitamins by Category: Value 2018-2023
Table 62 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 63 Sales of Multivitamins by Positioning: % Value 2018-2023
Table 64 NBO Company Shares of Vitamins: % Value 2019-2023
Table 65 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 66 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 67 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Beauty from within – supplements with an anti-ageing positioning set to do well
Rise of naturopathy and genetic testing benefits dietary supplements
Insurance coverage varies, with iron testing covered, but vitamin D not
PROSPECTS AND OPPORTUNITIES
Beauty brands are expanding to offer supplements
Difficulties for the gummies format of omega and fish oil supplements
Demographic shifts could impact dietary supplements
CATEGORY DATA
Table 68 Sales of Dietary Supplements by Category: Value 2018-2023
Table 69 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 70 Sales of Dietary Supplements by Positioning: % Value 2018-2023
Table 71 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 72 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 73 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 74 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience fuels the popularity of meal replacement, especially Slim Fast
Weight management brands build online communities to maintain connections
Obesity concerns persist in the United Arab Emirates
PROSPECTS AND OPPORTUNITIES
Weight management and wellbeing faces competition from prescription products
So-called “miracle” cures, including Ozempic, could create a headwind
Atkins set to remain the leader in weight management and wellbeing
CATEGORY DATA
Table 75 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 76 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Weight Management and Wellbeing: % Value 2019-2023
Table 78 LBN Brand Shares of Weight Management and Wellbeing: % Value 2020-2023
Table 79 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 80 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Major jump in the number of new players in sports protein powder, which take share from established brands
Expert guidance important in drawing in first time users
Influencers fuel sports nutrition trend amongst women by busting myths
PROSPECTS AND OPPORTUNITIES
Personalisation could fuel growth
Dubai Fitness Challenge launched by the government, which could contribute to growth
Blurring of lines between functional food and sports nutrition could be a threat
CATEGORY DATA
Table 81 Sales of Sports Nutrition by Category: Value 2018-2023
Table 82 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Sports Nutrition: % Value 2019-2023
Table 84 LBN Brand Shares of Sports Nutrition: % Value 2020-2023
Table 85 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 86 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Herbal/traditional dietary supplements grows due to the preventive health trend
Herbal/traditional sleep aids has room for growth
Herbal/traditional topical analgesics remains one of the largest categories by value
PROSPECTS AND OPPORTUNITIES
Trend of going “back to basics” offers opportunities for well-known brands
Herbal/traditional cough, cold and allergy (hay fever) remedies will continue to grow
Trend towards “clean” products will support growth for herbal/traditional products
CATEGORY DATA
Table 87 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 88 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
Table 90 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 91 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 92 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN THE UNITED ARAB EMIRATES
KEY DATA FINDINGS
2023 DEVELOPMENTS
Parental hesitation limits growth of some standard products
Pharmacies remains the leading distribution channel despite the rise of e-commerce
Expatriate consumer behaviour and price disparities
PROSPECTS AND OPPORTUNITIES
Particular challenges forecasting for paediatric consumer health
Food intolerances rise amongst children, which will prompt supplementation
Centrum Junior is the fastest growing multivitamin, and will continue to perform well
CATEGORY DATA
Table 93 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 94 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Paediatric Consumer Health: % Value 2019-2023
Table 96 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 97 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 98 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
