Consumer Health in Morocco
Total current value sales growth for consumer health in Morocco in 2023 is expected to be up considerably on 2022. While this is partly due to inflationary pressures fuelled by the global recovery from the pandemic and the fallout of Russia’s invasion of Ukraine, the vast majority of categories are set to record improved results in volume growth terms. Together with an expanding population and other favourable demographic factors, the market has continued to benefit from rising health-consciousn...
Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Health in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Health in Morocco
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
CONSUMER HEALTH IN MOROCCO
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by: Value Category2018-2023
Table 4 Sales of Consumer Health by: % Value Growth Category2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by: Value Category2023-2028
Table 10 Forecast Sales of Consumer Health by: % Value Growth Category2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Self-medication and return to pre-pandemic routines boost overall demand
Demographic and lifestyle changes favour topical analgesics/anaesthetic category
Bottu’s Doliprane still the best-selling analgesics brand
PROSPECTS AND OPPORTUNITIES
Adult acetaminophen projected to record strongest growth in volume sales
Local brands and generics likely to make further gains
Analgesics should profit from efforts to stem misuse of antibiotics and corticosteroids
CATEGORY DATA
Table 93 Sales of Analgesics by Category: Value 2018-2023
Table 94 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Analgesics: % Value 2019-2023
Table 96 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 97 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 98 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Need for cough and cold remedies increases with the easing of the pandemic
Pollution and climate change boost demand for antihistamines/allergy remedies
DMP withdraws marketing authorisation for cough remedies containing pholcodine
PROSPECTS AND OPPORTUNITIES
Population growth and self-medication trend will remain key demand drivers
Efforts to promote safer use of OTC cough and cold remedies likely to increase
Seasonal flu vaccination campaigns may constrain growth potential
CATEGORY DATA
Table 11 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 14 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 15 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of pre-pandemic habits lifts overall demand for digestive remedies
Digestive enzymes, laxatives and diarrhoeal remedies grow fastest in volume terms
Maphar and Laprophan remain the top two companies
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle trends will support continued growth of digestive remedies
Foodborne illnesses likely to remain a key demand driver
Herbal/traditional products expected to gain ground
CATEGORY DATA
Table 17 Sales of Digestive Remedies by Category: Value 2018-2023
Table 18 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 21 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pandemic-related factors and long-term trends buoy demand for dermatologicals
Topical germicidals/antiseptics remains the fastest developing category
Success of Betadine and Systral-C underpins continued leadership of Laprophan
PROSPECTS AND OPPORTUNITIES
Growing incidence and severity of various skin issues bodes well for dermatologicals
Rising image-consciousness will become a more important driver of demand
E-commerce set to make further gains in dermatologicals distribution
CATEGORY DATA
Table 23 Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 26 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 28 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand picks up as tobacco tax hikes encourage more smokers to quit
NRT smoking cessation aids still a niche category in Morocco
Laboratoires Pierre Fabre’s Nicopatch remains the dominant brand
PROSPECTS AND OPPORTUNITIES
Growth in smoking prevalence will continue to broaden consumer base
NRT formats other than patches expected to become more widely available
Health concerns should mitigate competitive threat from vaping
CATEGORY INDICATORS
Table 30 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 31 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 32 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 34 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 35 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 36 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Incidence of sleep problems increases due to busier lifestyles and financial concerns
Limited access to mental health services remains an important demand driver
Laboratoires Sothema maintains its clear lead in sleep aids
PROSPECTS AND OPPORTUNITIES
Healthy growth in volume and current value sales projected
Interest in herbal/traditional sleep aids set to continue rising
Regulatory changes and use of alternative remedies could temper demand
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2018-2023
Table 38 Sales of Sleep Aids: % Value Growth 2018-2023
Table 39 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 40 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 41 Forecast Sales of Sleep Aids: Value 2023-2028
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Excessive screen time and population ageing boost demand in standard eye care
Return to pre-pandemic routines and environmental changes favour allergy eye care
Laboratoires Sothema still the outright leader
PROSPECTS AND OPPORTUNITIES
Multiple factors support positive outlook for eye care
Educational initiatives should encourage greater self-medication for eye problems
More companies expected to develop products with a natural positioning
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2018-2023
Table 44 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Eye Care: % Value 2019-2023
Table 46 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 47 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
More active lifestyles and demographic trends spur demand for wound care products
Gauze, tape and other wound care shows the most dynamic performance
Providence and Banitex continue to lead but face increasing competition
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle factors will continue to boost category performance
Greater hygiene-consciousness in the wake of COVID-19 bodes well for wound care
More players expected to introduce bioactive products
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2018-2023
Table 50 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Wound Care: % Value 2019-2023
Table 52 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 53 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vitamins continues to benefit from growing focus on preventive health measures
Vitamin C is the most dynamic performer in volume growth terms
Bayer and Laboratoires Laprophan remain the leading companies in vitamins
PROSPECTS AND OPPORTUNITIES
Vitamins retains strong prospects for further growth in Morocco
Multivitamins set to remain the largest category
Competition from fortified foods and regulatory changes could temper demand
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2018-2023
Table 56 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 57 Sales of Multivitamins by Positioning: % Value2018-2023
Table 58 NBO Company Shares of Vitamins: % Value 2019-2023
Table 59 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 60 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising health-consciousness continues to boost dietary supplements consumption
Ginseng shows the fastest growth in volume sales
Leading players face growing threat from imported US and European brands
PROSPECTS AND OPPORTUNITIES
Outlook for dietary supplements remains bright
Regulatory changes could create short-term challenges but have long-term benefits
Protein supplements likely to see the launch of new insect-based products
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2018-2023
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 64 Sales of Dietary Supplements by Positioning: % Value2018-2023
Table 65 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Obesity concerns and rising image-consciousness fuel demand
Weight loss supplements still the largest and fastest developing category
Laboratoires Fortй Pharma retains sizeable overall lead
PROSPECTS AND OPPORTUNITIES
Use of weight management and wellbeing products set to continue rising
Popularity of alternative methods and home-made remedies will limit demand
Further distribution gains projected for the e-commerce channel
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value2019-2023
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value2020-2023
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing participation in sports and fitness activities continues to lift demand
Sports protein powder is the most dynamic performer
Weider Global Nutrition remains the outright leader
PROSPECTS AND OPPORTUNITIES
Sports nutrition will continue to profit from rising health- and image-consciousness
Increased regulatory oversight will strengthen trust in safety and efficacy standards
More domestic producers expected to enter the category
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2018-2023
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Sports Nutrition: % Value2019-2023
Table 78 LBN Brand Shares of Sports Nutrition: % Value2020-2023
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concerns about active pharmaceutical ingredients continue to drive demand
Herbal/traditional dietary supplements remains the best performing category
Mondelez Maroc maintains overall lead in a fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products well placed to capitalise on population ageing
Government policies should further strengthen trust in quality and efficacy standards
Bee- and cannabis-derived products could have strong growth prospects
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value2019-2023
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand bolstered by high birth rates and rising health awareness among parents
Paediatric vitamins and dietary supplements still the star performer
Maphar Laboratoires remains the clear leader in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Demographics and behavioural changes will continue to support robust growth
Interest in herbal/traditional products for children expected to increase
Further gains likely for e-commerce but pharmacies will remain dominant
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value2019-2023
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
Euromonitor International
September 2023
LIST OF CONTENTS AND TABLES
CONSUMER HEALTH IN MOROCCO
EXECUTIVE SUMMARY
Consumer health in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
Table 2 Life Expectancy at Birth 2018-2023
MARKET DATA
Table 3 Sales of Consumer Health by: Value Category2018-2023
Table 4 Sales of Consumer Health by: % Value Growth Category2018-2023
Table 5 NBO Company Shares of Consumer Health: % Value 2019-2023
Table 6 LBN Brand Shares of Consumer Health: % Value 2020-2023
Table 7 Distribution of Consumer Health by Format: % Value 2018-2023
Table 8 Distribution of Consumer Health by Format and Category: % Value 2023
Table 9 Forecast Sales of Consumer Health by: Value Category2023-2028
Table 10 Forecast Sales of Consumer Health by: % Value Growth Category2023-2028
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
DISCLAIMER
DEFINITIONS
SOURCES
Summary 1 Research Sources
ANALGESICS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Self-medication and return to pre-pandemic routines boost overall demand
Demographic and lifestyle changes favour topical analgesics/anaesthetic category
Bottu’s Doliprane still the best-selling analgesics brand
PROSPECTS AND OPPORTUNITIES
Adult acetaminophen projected to record strongest growth in volume sales
Local brands and generics likely to make further gains
Analgesics should profit from efforts to stem misuse of antibiotics and corticosteroids
CATEGORY DATA
Table 93 Sales of Analgesics by Category: Value 2018-2023
Table 94 Sales of Analgesics by Category: % Value Growth 2018-2023
Table 95 NBO Company Shares of Analgesics: % Value 2019-2023
Table 96 LBN Brand Shares of Analgesics: % Value 2020-2023
Table 97 Forecast Sales of Analgesics by Category: Value 2023-2028
Table 98 Forecast Sales of Analgesics by Category: % Value Growth 2023-2028
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Need for cough and cold remedies increases with the easing of the pandemic
Pollution and climate change boost demand for antihistamines/allergy remedies
DMP withdraws marketing authorisation for cough remedies containing pholcodine
PROSPECTS AND OPPORTUNITIES
Population growth and self-medication trend will remain key demand drivers
Efforts to promote safer use of OTC cough and cold remedies likely to increase
Seasonal flu vaccination campaigns may constrain growth potential
CATEGORY DATA
Table 11 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2018-2023
Table 12 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2018-2023
Table 13 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2019-2023
Table 14 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2023
Table 15 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2023-2028
Table 16 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2023-2028
DIGESTIVE REMEDIES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Resumption of pre-pandemic habits lifts overall demand for digestive remedies
Digestive enzymes, laxatives and diarrhoeal remedies grow fastest in volume terms
Maphar and Laprophan remain the top two companies
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle trends will support continued growth of digestive remedies
Foodborne illnesses likely to remain a key demand driver
Herbal/traditional products expected to gain ground
CATEGORY DATA
Table 17 Sales of Digestive Remedies by Category: Value 2018-2023
Table 18 Sales of Digestive Remedies by Category: % Value Growth 2018-2023
Table 19 NBO Company Shares of Digestive Remedies: % Value 2019-2023
Table 20 LBN Brand Shares of Digestive Remedies: % Value 2020-2023
Table 21 Forecast Sales of Digestive Remedies by Category: Value 2023-2028
Table 22 Forecast Sales of Digestive Remedies by Category: % Value Growth 2023-2028
DERMATOLOGICALS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Pandemic-related factors and long-term trends buoy demand for dermatologicals
Topical germicidals/antiseptics remains the fastest developing category
Success of Betadine and Systral-C underpins continued leadership of Laprophan
PROSPECTS AND OPPORTUNITIES
Growing incidence and severity of various skin issues bodes well for dermatologicals
Rising image-consciousness will become a more important driver of demand
E-commerce set to make further gains in dermatologicals distribution
CATEGORY DATA
Table 23 Sales of Dermatologicals by Category: Value 2018-2023
Table 24 Sales of Dermatologicals by Category: % Value Growth 2018-2023
Table 25 NBO Company Shares of Dermatologicals: % Value 2019-2023
Table 26 LBN Brand Shares of Dermatologicals: % Value 2020-2023
Table 27 LBN Brand Shares of Hair Loss Treatments: % Value 2020-2023
Table 28 Forecast Sales of Dermatologicals by Category: Value 2023-2028
Table 29 Forecast Sales of Dermatologicals by Category: % Value Growth 2023-2028
NRT SMOKING CESSATION AIDS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand picks up as tobacco tax hikes encourage more smokers to quit
NRT smoking cessation aids still a niche category in Morocco
Laboratoires Pierre Fabre’s Nicopatch remains the dominant brand
PROSPECTS AND OPPORTUNITIES
Growth in smoking prevalence will continue to broaden consumer base
NRT formats other than patches expected to become more widely available
Health concerns should mitigate competitive threat from vaping
CATEGORY INDICATORS
Table 30 Number of Smokers by Gender 2018-2023
CATEGORY DATA
Table 31 Sales of NRT Smoking Cessation Aids by Category: Value 2018-2023
Table 32 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2019-2023
Table 34 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2020-2023
Table 35 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2023-2028
Table 36 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2023-2028
SLEEP AIDS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Incidence of sleep problems increases due to busier lifestyles and financial concerns
Limited access to mental health services remains an important demand driver
Laboratoires Sothema maintains its clear lead in sleep aids
PROSPECTS AND OPPORTUNITIES
Healthy growth in volume and current value sales projected
Interest in herbal/traditional sleep aids set to continue rising
Regulatory changes and use of alternative remedies could temper demand
CATEGORY DATA
Table 37 Sales of Sleep Aids: Value 2018-2023
Table 38 Sales of Sleep Aids: % Value Growth 2018-2023
Table 39 NBO Company Shares of Sleep Aids: % Value 2019-2023
Table 40 LBN Brand Shares of Sleep Aids: % Value 2020-2023
Table 41 Forecast Sales of Sleep Aids: Value 2023-2028
Table 42 Forecast Sales of Sleep Aids: % Value Growth 2023-2028
EYE CARE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Excessive screen time and population ageing boost demand in standard eye care
Return to pre-pandemic routines and environmental changes favour allergy eye care
Laboratoires Sothema still the outright leader
PROSPECTS AND OPPORTUNITIES
Multiple factors support positive outlook for eye care
Educational initiatives should encourage greater self-medication for eye problems
More companies expected to develop products with a natural positioning
CATEGORY DATA
Table 43 Sales of Eye Care by Category: Value 2018-2023
Table 44 Sales of Eye Care by Category: % Value Growth 2018-2023
Table 45 NBO Company Shares of Eye Care: % Value 2019-2023
Table 46 LBN Brand Shares of Eye Care: % Value 2020-2023
Table 47 Forecast Sales of Eye Care by Category: Value 2023-2028
Table 48 Forecast Sales of Eye Care by Category: % Value Growth 2023-2028
WOUND CARE IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
More active lifestyles and demographic trends spur demand for wound care products
Gauze, tape and other wound care shows the most dynamic performance
Providence and Banitex continue to lead but face increasing competition
PROSPECTS AND OPPORTUNITIES
Demographic and lifestyle factors will continue to boost category performance
Greater hygiene-consciousness in the wake of COVID-19 bodes well for wound care
More players expected to introduce bioactive products
CATEGORY DATA
Table 49 Sales of Wound Care by Category: Value 2018-2023
Table 50 Sales of Wound Care by Category: % Value Growth 2018-2023
Table 51 NBO Company Shares of Wound Care: % Value 2019-2023
Table 52 LBN Brand Shares of Wound Care: % Value 2020-2023
Table 53 Forecast Sales of Wound Care by Category: Value 2023-2028
Table 54 Forecast Sales of Wound Care by Category: % Value Growth 2023-2028
VITAMINS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vitamins continues to benefit from growing focus on preventive health measures
Vitamin C is the most dynamic performer in volume growth terms
Bayer and Laboratoires Laprophan remain the leading companies in vitamins
PROSPECTS AND OPPORTUNITIES
Vitamins retains strong prospects for further growth in Morocco
Multivitamins set to remain the largest category
Competition from fortified foods and regulatory changes could temper demand
CATEGORY DATA
Table 55 Sales of Vitamins by Category: Value 2018-2023
Table 56 Sales of Vitamins by Category: % Value Growth 2018-2023
Table 57 Sales of Multivitamins by Positioning: % Value2018-2023
Table 58 NBO Company Shares of Vitamins: % Value 2019-2023
Table 59 LBN Brand Shares of Vitamins: % Value 2020-2023
Table 60 Forecast Sales of Vitamins by Category: Value 2023-2028
Table 61 Forecast Sales of Vitamins by Category: % Value Growth 2023-2028
DIETARY SUPPLEMENTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising health-consciousness continues to boost dietary supplements consumption
Ginseng shows the fastest growth in volume sales
Leading players face growing threat from imported US and European brands
PROSPECTS AND OPPORTUNITIES
Outlook for dietary supplements remains bright
Regulatory changes could create short-term challenges but have long-term benefits
Protein supplements likely to see the launch of new insect-based products
CATEGORY DATA
Table 62 Sales of Dietary Supplements by Category: Value 2018-2023
Table 63 Sales of Dietary Supplements by Category: % Value Growth 2018-2023
Table 64 Sales of Dietary Supplements by Positioning: % Value2018-2023
Table 65 NBO Company Shares of Dietary Supplements: % Value 2019-2023
Table 66 LBN Brand Shares of Dietary Supplements: % Value 2020-2023
Table 67 Forecast Sales of Dietary Supplements by Category: Value 2023-2028
Table 68 Forecast Sales of Dietary Supplements by Category: % Value Growth 2023-2028
WEIGHT MANAGEMENT AND WELLBEING IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Obesity concerns and rising image-consciousness fuel demand
Weight loss supplements still the largest and fastest developing category
Laboratoires Fortй Pharma retains sizeable overall lead
PROSPECTS AND OPPORTUNITIES
Use of weight management and wellbeing products set to continue rising
Popularity of alternative methods and home-made remedies will limit demand
Further distribution gains projected for the e-commerce channel
CATEGORY DATA
Table 69 Sales of Weight Management and Wellbeing by Category: Value 2018-2023
Table 70 Sales of Weight Management and Wellbeing by Category: % Value Growth 2018-2023
Table 71 NBO Company Shares of Weight Management and Wellbeing: % Value2019-2023
Table 72 LBN Brand Shares of Weight Management and Wellbeing: % Value2020-2023
Table 73 Forecast Sales of Weight Management and Wellbeing by Category: Value 2023-2028
Table 74 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2023-2028
SPORTS NUTRITION IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growing participation in sports and fitness activities continues to lift demand
Sports protein powder is the most dynamic performer
Weider Global Nutrition remains the outright leader
PROSPECTS AND OPPORTUNITIES
Sports nutrition will continue to profit from rising health- and image-consciousness
Increased regulatory oversight will strengthen trust in safety and efficacy standards
More domestic producers expected to enter the category
CATEGORY DATA
Table 75 Sales of Sports Nutrition by Category: Value 2018-2023
Table 76 Sales of Sports Nutrition by Category: % Value Growth 2018-2023
Table 77 NBO Company Shares of Sports Nutrition: % Value2019-2023
Table 78 LBN Brand Shares of Sports Nutrition: % Value2020-2023
Table 79 Forecast Sales of Sports Nutrition by Category: Value 2023-2028
Table 80 Forecast Sales of Sports Nutrition by Category: % Value Growth 2023-2028
HERBAL/TRADITIONAL PRODUCTS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Concerns about active pharmaceutical ingredients continue to drive demand
Herbal/traditional dietary supplements remains the best performing category
Mondelez Maroc maintains overall lead in a fragmented competitive landscape
PROSPECTS AND OPPORTUNITIES
Herbal/traditional products well placed to capitalise on population ageing
Government policies should further strengthen trust in quality and efficacy standards
Bee- and cannabis-derived products could have strong growth prospects
CATEGORY DATA
Table 81 Sales of Herbal/Traditional Products by Category: Value 2018-2023
Table 82 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
Table 83 NBO Company Shares of Herbal/Traditional Products: % Value2019-2023
Table 84 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
Table 85 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
Table 86 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
PAEDIATRIC CONSUMER HEALTH IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand bolstered by high birth rates and rising health awareness among parents
Paediatric vitamins and dietary supplements still the star performer
Maphar Laboratoires remains the clear leader in paediatric consumer health
PROSPECTS AND OPPORTUNITIES
Demographics and behavioural changes will continue to support robust growth
Interest in herbal/traditional products for children expected to increase
Further gains likely for e-commerce but pharmacies will remain dominant
CATEGORY DATA
Table 87 Sales of Paediatric Consumer Health by Category: Value 2018-2023
Table 88 Sales of Paediatric Consumer Health by Category: % Value Growth 2018-2023
Table 89 NBO Company Shares of Paediatric Consumer Health: % Value2019-2023
Table 90 LBN Brand Shares of Paediatric Consumer Health: % Value 2020-2023
Table 91 Forecast Sales of Paediatric Consumer Health by Category: Value 2023-2028
Table 92 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2023-2028
