Barilla Alimentare SpA in Health and Wellness (Italy)

October 2013 | 2 pages | ID: B0AA6693E09EN
Euromonitor International Ltd

Abstracts

Better for you product innovation is expected to be a key growth driver for Barilla in both pasta and bread in the short term. Barilla is expected to earmark future growth in Italian health and wellness through the continued development of naturally healthy (NH) packaged food, in particular in high-fibre products, and fortified/functional packaged food, with bakery products as well. Expanding its better for you portfolio is a key strategy at Barilla, especially as the link between health and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Health and Wellness by Category, Health and Wellness by Prime Positioning, Health and Wellness by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Barilla Alimentare SpA: Key Facts
Summary 2 Barilla Alimentare SpA: Operational Indicators
Company Background
Competitive Positioning
Summary 3 Barilla Alimentare SpA: Competitive Position 2012