United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2018

Date: January 15, 2014
Pages: 122
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Publisher: TechSci Research
Report type: Strategic Report
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United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2018
Augmented Reality (AR) & Virtual Reality (VR) can be categorized into four broad categories: Head-Mounted Display (HMD), Head-Up Display (HUD), Smart Glasses and AR Apps. HUDs were initially used in military aircraft, however, their application area has expanded to commercial aviation as well. General Motors became the first automotive company to introduce HUDs in its luxury cars. With the growing road safety concerns, HUDs are now being increasingly deployed in passenger cars, especially in high-end passenger cars of General Motors, Audi, BMW, etc. HMDs are being used in military applications for training & simulation. With the recent technological advancements, HMDs are also witnessing growing adoption in consumer electronics segments such as gaming and television. AR Apps for smartphones and tablet PCs were initially introduced in 2009 by ‘Yelp’ for locating hotel chains, restaurants and food outlets. AR Apps are gaining momentum and the adoption level continues to witness robust growth. Another booming segment in US AR space are AR smart glasses, which were introduced by Google in 2012 (beta version) for developers.

According to “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2018”, the United States Augmented & Virtual Reality market is expected to grow at a CAGR of around 30%, in value terms, during 2013-18. Increasing defense & IT hardware spending, growth in consumer electronics and passenger car segments are the major factors that are spurring the Augmented & Virtual reality market in the US. In 2012, IT hardware spending in the United States grew by more than 5%, whereas, the overall consumer electronics segment grew at 8%. Increasing defense spending has also resulted in increasing sales for both AR HUDs and HMDs. In 2012, Delphi Automotive, Denso Corp. and Johnson Controls were leading players in the US HUDs market, whereas, BAE Systems and Rockwell Collins dominated the US HMDs market. Google, Vuzix, Ad-Dispatch and Layar led the pack in the AR smart glasses and apps market. In 2012, the defense sector accounted for the largest market share of the US Augmented & Virtual Reality market, and would continue to dominate the market over the next five years. Other key trends for this industry include growth in Pico Projectors, laser diode technology for both HUDs and HMDs, VFD projection technology, growing gaming consoles market and much more. “United States Augmented Reality & Virtual Reality Market Forecast & Opportunities, 2018” discusses the following aspects:
  • United States Augmented & Virtual Reality Market Size, Share & Forecast
  • United States Augmented & Virtual Reality Market Share By Product and Region
  • Pricing & Application Industry Analysis
  • Changing Market Trends & Emerging Opportunities
  • Competitive Landscape & Strategic Recommendations
Why You Should Buy This Report?
  • To gain an in-depth understanding of United States Augmented & Virtual Reality Market
  • To identify the on-going trends and anticipated growth in the next five years
  • To help industry consultants, Augmented & Virtual Reality manufacturers and align their market-centric strategies
  • To obtain research based business decisions and add weight to presentations and marketing materials
  • To avail 10% customization in the report without any extra charges and get the research data or trends added in the report as per the buyer’s specific needs
Report Methodology

The information contained in this report is based upon both primary and secondary sources. Primary research included interviews with augmented & virtual reality manufacturers and channel partners globally. Secondary research included an exhaustive search of relevant publications like company annual report, financial reports and proprietary databases.

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1. ANALYST VIEW

2. GLOBAL AUGMENTED & VIRTUAL REALITY MARKET OUTLOOK

3. UNITED STATES AUGMENTED & VIRTUAL REALITY MARKET OUTLOOK

3.1 Market Size & Forecast
  3.1.1 By Value
  3.1.2 By Volume
3.2 Market Share & Forecast
  3.2.1 By Product
  3.2.2 By Application
  3.2.3 By Region

4. UNITED STATES AUGMENTED & VIRTUAL REALITY HEAD-MOUNTED DISPLAY MARKET OUTLOOK

4.1 Market Size & Forecast
  4.1.1 By Value
  4.1.2 By Volume
4.2 Market Share & Forecast
  4.2.1 By Application
4.3 Market Drivers & Restraints
4.4 Price Point Analysis

5. UNITED STATES AUGMENTED REALITY HEAD-UP DISPLAY MARKET OUTLOOK

5.1 Market Size & Forecast
  5.1.1 By Value
  5.1.2 By Volume
5.2 Market Share & Forecast
  5.2.1 By Application
  5.2.2 By Company
  5.2.3 By Component
5.3 Market Drivers & Restraints
5.4 Price Point Analysis

6. UNITED STATES AUGMENTED REALITY SMART GLASSES MARKET OUTLOOK

6.1 Market Size & Forecast
  6.1.1 By Value
  6.1.2 By Volume
6.2 Market Share & Forecast
  6.2.1 By Applications
  6.2.2 By Companies
6.3 Market Drivers & Restraints
6.4 Price Point Analysis

7. UNITED STATES AUGMENTED REALITY APPS MARKET OUTLOOK

7.1 Market Size & Forecast
  7.1.1 By Value
  7.1.2 By Download
7.2 Market Drivers & Restraints
7.3 Price Point Analysis

8. AUGMENTED & VIRTUAL REALITY MARKET TRENDS & DEVELOPMENTS

8.1 Growth Pico-Projectors Market
8.2 Emergence of Laser Diode in Augmented Reality Head-Up Display Market
8.3 VFD Projection Technology in Head-Up Display Market
8.4 Emerging Gaming Consoles Market
8.5 Emerging Augmented Reality Companies

9. UNITED STATES ECONOMIC PROFILE

10. COMPETITIVE LANDSCAPE

10.1 Company Profiles
  10.1.1 Delphi Automotive LLP
  10.1.2 Denso Corporation
  10.1.3 Johnson Controls Inc.
  10.1.4 Rockwell Collins, Inc.
  10.1.5 BAE Systems Plc
  10.1.6 Thales Group
  10.1.7 Google Inc.
  10.1.8 Vuzix Corporation
  10.1.9 Ad-Dispatch Inc.
  10.1.10 Layar B.V.

11. STRATEGIC RECOMMENDATION

12. RESEARCH METHODOLOGY

LIST OF FIGURES

Figure 1: Evolution of Augmented & Virtual Reality Head-Mounted Display
Figure 2: Evolution of Augmented Reality Head-Up Displays
Figure 3: Evolution of Augmented Reality Apps
Figure 4: Global Mobile/Portable Printers Market Size, By Volume, 2013E-2018F (million units)
Figure 5: United States Augmented & Virtual Reality Market Size, By Value, 2009-2018F (USD million)
Figure 6: United States Augmented & Virtual Reality Market Size, By Volume (Including App Downloads), 2009-2018F (million units)
Figure 7: United States Augmented & Virtual Reality Market Share, By Product, By Value, 2012
Figure 8: United States Augmented & Virtual Reality Market Share, By Product, By Value, 2018F
Figure 9: United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2012
Figure 10: United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2018F
Figure 11: United States Consumer Electronics Sector Market Size & Growth, By Value, 2012 – 2018F (USD billion)
Figure 12: United States Aerospace Market Size, By Value, 2009-2018F (USD billion)
Figure 13: United States Passenger Car Market Size, By Volume, 2009-2018F (USD million)
Figure 14: United States Augmented & Virtual Reality Market Share, By Region, By Value, 2012 & 2018F
Figure 15: Percentage Change in Real GDP Growth, By State, By Western Region, 2012
Figure 16: Percentage Change in Real GDP Growth, By State, By Southeast Region, 2012
Figure 17: Percentage Change in Real GDP Growth, By State, By Northeast Region, 2012
Figure 18: Percentage Change in Real GDP Growth, By State, By Midwest Region, 2012
Figure 19: United States Augmented & Virtual Reality Head-Mounted Display Market Size, By Value, 2009-2018F (USD million)
Figure 20: United States Augmented & Virtual Reality Head-Mounted Display Market Size, By Volume (Defense Application), 2009 – 2018F (million units)
Figure 21: United States Augmented & Virtual Reality Head-Mounted Display Market Size, By Volume (Consumer Electronics & Other Applications), 2009 – 2018F (million units)
Figure 22: United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2012
Figure 23: United States Augmented & Virtual Reality Market Share, By Applications, By Value, 2018F
Figure 24: United States 3D Television Market Size, By Volume, 2009 – 2018F (million units)
Figure 25: Devices Used by Mobile Gamers in United States, Market Size, By Volume, 2012 (million units)
Figure 26: United States Augmented & Virtual Reality Head-Mounted Display (Defense Application) Average Selling Price, 2009-2018F (USD per unit)
Figure 27: United States Augmented & Virtual Reality Head-Mounted Display (Consumer Electronics & Other Applications) Average Selling Price, 2009-2018F (USD per unit)
Figure 28: United States Augmented Reality Head-Up Display Market Size, By Value, 2009 – 2018F (USD million)
Figure 29: United States Augmented Reality Head-Up Display Market Size, By Value, 2009 – 2018F (million units)
Figure 30: United States Augmented Reality Head-Up Display Market Share, By Applications, By Value, 2012
Figure 31: United States Augmented Reality Head-Up Display Market Share, By Applications, By Value, 2018F
Figure 32: United States Augmented Reality Head-Up Display Market Share, By Company, By Value, 2012
Figure 33: United States Augmented Reality Head-Up Display Market Share, By Company, By Value, 2018F
Figure 34: United States Augmented Reality Head-Up Display Market Share, By Components, By Value, 2012
Figure 35: United States Augmented Reality Head-Up Display Market Share, By Components, By Value, 2018F
Figure 36: United States Augmented Reality Head-Up Display Average Selling Price, 2009-2018F (USD per unit)
Figure 37: United States Augmented Reality Smart Glasses Market Size, By Value, 2009 – 2018F (USD million)
Figure 38: United States Augmented Reality Smart Glasses Market Size, By Value, 2009 – 2018F (million units)
Figure 39: United States Augmented Reality Smart Glasses Market Share, By Applications, By Value, 2013E
Figure 40: United States Augmented Reality Smart Glasses Market Share, By Applications, By Value, 2018F
Figure 41: United States Augmented Reality Smart Glasses Market Share, By Company, By Value, 2013E
Figure 42: United States Augmented Reality Smart Glasses Market Share, By Company, By Value, 2018F
Figure 43: United States Augmented Reality Smart Glasses Average Selling Price, 2009-2018F (USD per unit)
Figure 44: United States Augmented Reality Apps Market Size, By Value, 2009 – 2018F (USD million)
Figure 45: United States Augmented Reality Apps Market Size, By Downloads, 2009 – 2018F (million downloads)
Figure 46: United States Augmented Reality Smart Glasses Average Selling Price, 2009-2018F (USD per unit)
Figure 47: United States Pico Projector Market Size Forecast, By Value, 2012-2016F (USD million)
Figure 48: United States Laser Diode Market Size Forecast, By Value, 2012-2016F (USD billion)
Figure 49: United States Gaming Console Market Size, By Value, 2009 – 2018F (USD million)

LIST OF TABLES

Table 1: Top Ten US. Aerospace Export Market, By Value, 2009 & 2010 (USD million)
Table 2: Top Ten US. Aerospace Export Market, By Value, 2011 & 2012 (USD million)
Table 3: Western Region (US), Information, Communication and Technology, By Spending, By Value, 2009 – 2011 (USD million)
Table 4: Western Region (US), Computer & Electronic Product Manufacturing, By Spending, By Value, 2009 – 2011 (USD million)
Table 5: Southeast Region (US), Information, Communication and Technology, By Spending, By Value, 2009 – 2011 (USD million)
Table 6: Southeast Region (US), Computer & Electronic Product Manufacturing, By Spending, By Value, 2009 – 2011 (USD million)
Table 7: Northeast Region (US), Information, Communication and Technology, By Spending, By Value, 2009 – 2011 (USD million)
Table 8: Northeast Region (US), Computer & Electronic Product Manufacturing, By Spending, By Value, 2009 – 2011 (USD million)
Table 9: Midwest Region (US), Information, Communication and Technology, By Spending, By Value, 2009 – 2011 (USD million)
Table 10: Midwest Region (US), Computer & Electronic Product Manufacturing, By Spending, By Value, 2009 – 2011 (USD million)
Table 11: United States Federal Military Spending, 2009 – 2011
Table 12: Total Registered Fire Departments in United States, By State (2012)
Table 13: United States Augmented Reality Smart Glasses Market Size, By Technology, 2013E – 2018F (USD million)
Table 14: Top Augmented Reality Apps Prices, By Company, 2009-2018F (USD Per unit)
Table 15: Delphi Automotive LLC Financial Revenues, USD billion, 2009-12
Table 16: Denso Corporation Financial Revenues, USD billion, 2009-12
Table 17: Johnson Controls Inc. Financial Revenues, USD billion, 2009-12
Table 18: Rockwell Collins, Inc. Financial Revenues, USD billion, 2010-13
Table 19: BAE Systems Plc Financial Revenues, USD billion, 2009-12
Table 20: Thales Group Financial Revenues, USD billion, 2009-12
Table 21: Google Inc. Financial Revenues, USD billion, 2009-12
Table 22: Vuzix Corporation Financial Revenues, USD million, 2009-12

COMPANIES MENTIONED (OPTIONAL)

1. Delphi Automotive LLP
2. Denso Corporation
3. Johnson Controls Inc.
4. Rockwell Collins, Inc.
5. BAE Systems Plc
6. Thales Group
7. Google Inc.
8. Vuzix Corporation
9. Ad-Dispatch Inc.
10. Layar B.V.

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