Online Advertising Market by Search Engine Marketing, Display Advertising, Classifieds, Mobile, Video, Lead Generation, Rich Media - Global Advancements, Forecasts & Analysis (2014 - 2019)
As the penetration of Internet or accessibility of Internet increased for advertisers, it became easy to reach prospective customers online. There are several online advertising formats such as search engine marketing, digital video, mobile applications, and classifieds among others. These formats varied in terms of cost and reach. Search engine marketing is the oldest format, which still accounts for the largest market share. Later, advertisers started using other formats. The adoption of these other formats was primarily driven by evolution of communication technologies and smartphone adoption. The primary reason behind the adoption of online advertising was to optimize cost and increase the number of Leads generated.
Google, Facebook, LinkedIn, and Yahoo are some of the prominent players which are providing reliable advertising formats to the advertisers. Factors which are responsible for driving high growth in this market are increased Internet usage/penetration, adoption of smartphones and mobile devices, and evolution of communication technologies. MarketsandMarkets forecasts the global online advertising market to grow from $125.82 billion in 2014 to $220.38 billion by 2019. Over the next 5 years, this market is expected to experience high traction in Asia-Pacific (APAC), Latin America (LA), and the Middle East and Africa (MEA) regions.
For the market sizing and forecasting, several assumptions have been taken into consideration such as economic, regulatory, and technological. For instance, exchange rates, one of the economic factors, are expected to have a moderate rating of impact on this market. Therefore, dollar fluctuations are expected to not seriously affect the forecasts in the emerging APAC regions.
The report will help the market leaders/new entrants in this market in the following ways:
1. This report will provide a comprehensive look in the global online advertising market in terms of formats. Market numbers are further split across verticals and regions.
2. The report will provide insights to the vendors about positioning themselves and their competitors and will help them to understand opportunities in other industry verticals and regions.
3. The report helps the vendors to understand the pulse of the market. It provides information on key market drivers, restraints, challenges, and opportunities.
1.1 OBJECTIVES
1.2 REPORT DESCRIPTION
1.3 MARKETS COVERED
1.4 STAKEHOLDERS
1.5 RESEARCH METHODOLOGY
1.5.1 KEY DATA
1.5.2 DATA TRIANGULATION & MARKET FORECASTING
1.6 FORECAST ASSUMPTIONS
2 EXECUTIVE SUMMARY
2.1 OVERALL MARKET SIZE
3 MARKET OVERVIEW
3.1 MARKET DEFINITION
3.2 MARKET EVOLUTION
3.3 MARKET SEGMENTATION
3.4 MARKET DYNAMICS
3.4.1 DRIVERS
3.4.1.1 Shift from Print Media to Online Advertising
3.4.1.2 Evolution of Communication Technology
3.4.1.3 Time Spent Online
3.4.2 RESTRAINTS & CHALLENGES
3.4.2.1 Lack of Communication Between Publisher & Advertiser
3.4.2.2 Flexibility Issues
3.4.3 OPPORTUNITIES
3.4.3.1 Advertising Through Mobile Applications
3.4.3.2 Social Media
3.4.3.3 Video Advertising/Video Streaming
3.4.4 IMPACT ANALYSIS OF DROS
3.5 VALUE CHAIN
4 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECAST BY FORMAT
4.1 OVERVIEW
4.2 SEARCH ENGINE MARKETING
4.2.1 MARKET SIZE & FORECAST
4.3 DISPLAY ADVERTISING
4.3.1 MARKET SIZE & FORECAST
4.4 CLASSIFIEDS
4.4.1 MARKET SIZE & FORECAST
4.5 MOBILE ADVERTISING
4.5.1 MARKET SIZE & FORECAST
4.6 DIGITAL VIDEO ADVERTISING
4.6.1 MARKET SIZE & FORECAST
4.7 LEAD GENERATION
4.7.1 MARKET SIZE & FORECAST
4.8 RICH MEDIA
4.8.1 MARKET SIZE & FORECAST
4.9 OTHERS
4.9.1 MARKET SIZE & FORECAST
5 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECATS BY VERTICAL
5.1 OVERVIEW
5.2 AUTOMOTIVE
5.2.1 MARKET SIZE & FORECAST BY FORMAT
5.2.2 MARKET SIZE & FORECAST BY REGION
5.3 BANKING, FINANCIAL SERVICES, & INSURANCE (BFSI)
5.3.1 MARKET SIZE & FORECAST BY FORMAT
5.3.2 MARKET SIZE & FORECAST BY REGION
5.4 CONSUMER PACKAGED GOODS (CPG)
5.4.1 MARKET SIZE & FORECAST BY FORMAT
5.4.2 MARKET SIZE & FORECAST BY REGION
5.5 EDUCATION
5.5.1 MARKET SIZE & FORECAST BY FORMAT
5.5.2 MARKET SIZE & FORECAST BY REGION
5.6 HEALTHCARE
5.6.1 MARKET SIZE & FORECAST BY FORMAT
5.6.2 MARKET SIZE & FORECAST BY REGION
5.7 INDUSTRIAL
5.7.1 MARKET SIZE & FORECAST BY FORMAT
5.7.2 MARKET SIZE & FORECAST BY REGION
5.8 MEDIA & ENTERTAINMENT
5.8.1 MARKET SIZE & FORECAST BY FORMAT
5.8.2 MARKET SIZE & FORECAST BY REGION
5.9 RETAIL
5.9.1 MARKET SIZE & FORECAST BY FORMAT
5.9.2 MARKET SIZE & FORECAST BY REGION
5.1 TELECOMMUNICATION & INFORMATION TECHNOLOGY-ENABLED SERVICES (ITES)
5.10.1 MARKET SIZE & FORECAST BY FORMAT
5.10.2 MARKET SIZE & FORECAST BY REGION
5.11 TRANSPORT & TOURISM
5.11.1 MARKET SIZE & FORECAST BY FORMAT
5.11.2 MARKET SIZE & FORECAST BY REGION
5.12 OTHERS
5.12.1 MARKET SIZE & FORECAST BY FORMAT
5.12.2 MARKET SIZE & FORECAST BY REGION
6 ONLINE ADVERTISING MARKET: MARKET SIZE & FORECAST BY REGION
6.1 OVERVIEW
6.1.1 PARFAIT CHART
6.2 NORTH AMERICA (NA)
6.2.1 MARKET SIZE & FORECAST BY VERTICAL
6.3 EUROPE
6.3.1 MARKET SIZE & FORECAST BY VERTICAL
6.4 ASIA-PACIFIC (APAC)
6.4.1 MARKET SIZE & FORECAST BY VERTICAL
6.5 MIDDLE EAST & AFRICA (MEA)
6.5.1 MARKET SIZE & FORECAST BY VERTICAL
6.6 LATIN AMERICA (LA)
6.6.1 MARKET SIZE & FORECAST
7 ONLINE ADVERTISING MARKET: MARKET LANDSCAPE
7.1 ECOSYSTEM
7.2 MARKET OPPORTUNITY ANALYSIS
7.3 END USER ANALYSIS
7.3.1 INCREASE IN INTERNET USERS
7.3.2 SMARTPHONE ADOPTION
7.3.3 HIGH LEVEL OF AWARENESS
8 COMPANY PROFILES (OVERVIEW, PRODUCTS & SERVICES, STRATEGIES & INSIGHTS, DEVELOPMENTS AND MNM VIEW)
8.1 AMAZON.COM, INC.
8.2 AOL, INC.
8.3 BAIDU
8.4 FACEBOOK
8.5 GOOGLE
8.6 IAC
8.7 LINKEDIN
8.8 MICROSOFT
8.9 TWITTER
8.1 YAHOO (Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View might not be captured in case of unlisted companies.)
TABLE 1 ONLINE ADVERTISING MARKET SIZE, 2014-2019 ($BILLION, Y-O-Y %)
TABLE 2 ONLINE ADVERTISING MARKET SIZE, BY FORMAT, 2014-2019 ($BILLION)
TABLE 3 ONLINE ADVERTISING MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 4 SEARCH ENGINE MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 5 SEARCH ENGINE MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 6 DISPLAY ADVERTISING MARKET, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 7 DISPLAY ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 8 CLASSIFIED ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 9 CLASSIFIED ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 10 MOBILE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 11 MOBILE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 12 DIGITAL VIDEO ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 13 DIGITAL VIDEO ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 14 LEAD GENERATION MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 15 LEAD GENERATION MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 16 RICH MEDIA ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 17 RICH MEDIA ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 18 OTHERS MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 19 OTHERS MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 20 ONLINE ADVERTISING MARKET, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 21 ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 22 AUTOMOTIVE MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 23 AUTOMOTIVE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 24 AUTOMOTIVE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 25 AUTOMOTIVE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 26 BFSI MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 27 BFSI MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 28 BFSI MARKET SIZE, BY REGION, 2014-2019 ($BILLION)
TABLE 29 BFSI MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 30 CPG MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 31 CPG MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 32 CPG MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 33 CPG MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 34 EDUCATION MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 35 EDUCATION MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 36 EDUCATION MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 37 EDUCATION MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 38 HEALTHCARE MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 39 HEALTHCARE MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 40 HEALTHCARE MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 41 HEALTHCARE MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 42 INDUSTRIAL MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 43 INDUSTRIAL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 44 INDUSTRIAL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 45 INDUSTRIAL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 46 MEDIA & ENTERTAINMENT MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 47 MEDIA & ENTERTAINMENT MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 48 MEDIA & ENTERTAINMENT MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 49 MEDIA & ENTERTAINMENT MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 50 RETAIL MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 51 RETAIL MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 52 RETAIL MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 53 RETAIL MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 54 TELECOMMUNICATION & ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 55 TELECOMMUNICATION & ITES MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 56 TELECOMMUNICATION & ITES MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 57 TELECOMMUNICATION & ITES MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 58 TRANSPORT & TOURISM MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 59 TRANSPORT & TOURISM MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 60 TRANSPORT & TOURISM MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 61 TRANSPORT & TOURISM MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 62 OTHERS MARKET SIZE, BY FORMAT, 2014-2019 ($MILLION)
TABLE 63 OTHERS MARKET GROWTH, BY FORMAT, 2014-2019 (Y-O-Y %)
TABLE 64 OTHERS MARKET SIZE, BY REGION, 2014-2019 ($MILLION)
TABLE 65 OTHERS MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 66 ONLINE ADVERTISING MARKET SIZE, BY REGION, 2014-2019 ($BILLION)
TABLE 67 ONLINE ADVERTISING MARKET GROWTH, BY REGION, 2014-2019 (Y-O-Y %)
TABLE 68 NORTH AMERICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 69 NORTH AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 70 EUROPE: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($BILLION)
TABLE 71 EUROPE: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 72 ASIA-PACIFIC: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 73 ASIA-PACIFIC: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 74 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 75 MIDDLE EAST AND AFRICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
TABLE 76 LATIN AMERICA: ONLINE ADVERTISING MARKET SIZE, BY VERTICAL, 2014-2019 ($MILLION)
TABLE 77 LATIN AMERICA: ONLINE ADVERTISING MARKET GROWTH, BY VERTICAL, 2014-2019 (Y-O-Y %)
Marketing plays a very vital role in any organization. It distinguishes one organization from others and helps to establish that organization as a successful brand. Advertising or brand promotion is one of the key elements for any successful marketing strategy. Right advertising strategy revolves around target audience. If the advertising or promotional events are not reaching to target audience, the results might be catastrophic. In short, advertising or promotional strategies can make or break an organization. This is the reason why organization takes advertising decisions very cautiously.
Earlier advertising methods were simpler. Advertisements or brand promotions were placed in print media, mostly in newspapers, magazines among others. The reach of these mediums were low and the costs associated were high. Most importantly, it was not certain whether the message will be delivered to right audience or not.
With the evolution of Internet or World Wide Web, technologies and advertising strategies advanced. As the reach of Internet increased, it emerged as a strong communication medium which has stronger reach and lower costs as compared with print media.
Online advertising has emerged as a very strong marketing or promotional strategy. As mentioned, the reach is enormous, and it is now easier to reach the target audience. During the initial introductory phase, search was the only format which received very high traction, but with time, organizations moved toward more interactive advertising formats such as display ads, video, and now to mobile advertising. Mobile advertising is one of the fastest growing advertising medium in this market and has promising future.
Any marketing campaign can be considered as successful if it increases the lead generation of higher quality, and decreases the customer acquisition costs. Online advertising helps a lot to reduce these costs and to generate better leads. That is why, industries ranging from consumer packaged goods to automotive, from retail to IT-enabled services, and budgets for online advertising are increasing day by day. Major industry verticals contributing a large share of online market revenue are automotive, Banking, Financial Services, and Insurance (BFSI), Consumer Packaged Goods (CPG), retail, media and entertainment, and transport.
There are several players in the online advertising market. Google is the market leader in this market with highest market share followed by Facebook, which is growing exponentially in this market. Other major vendors in this market are Amazon, AOL, Baidu, Microsoft, and Twitter.
In terms of regions, NA and Europe are the largest regional markets in the total online advertising market. The traction of other regions such as APAC, MEA, and LA is estimated to be higher than NA and Europe. It is estimated that APAC will be a larger market than Europe in the next couple of years. Opportunities in MEA and LA are high which will drive the growth rate of online advertising market in these regions; however, the market size will remain lower than the other three regions throughout the forecast period.
