Rewe Unterhaltungselektronik GmbH in Consumer Electronics (Germany)

January 2014 | 3 pages | ID: R781E46A648EN
Euromonitor International Ltd

Abstracts

Rewe Unterhaltungselektronik GmbH will continue to differentiate its electronics store brand Promarkt from other brands in the market by increasing the focus on the individual customer. With its new marketing strategy launched in October 2012, Promarkt provides a unique rating system and product concept, enabling the consumer to see and review the specific benefits of certain products as well as an overall rating of its quality objectively calculated by researching and taking into account...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
Summary 1 Rewe Unterhaltungselektronik GmbH: Key Facts
Summary 2 Rewe Unterhaltungselektronik GmbH: Operational Indicators
Company Background
  Chart 1 Rewe Unterhaltungselektronik GmbH: ProMarkt in Potsdam, Brandenburg
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Rewe Unterhaltungselektronik GmbH: Competitive Position 2012