Iriver Ltd in Consumer Electronics (South Korea)

February 2015 | 2 pages | ID: I95D2289462EN
Euromonitor International Ltd

Abstracts

Iriver aims to recover from running at a loss by focusing on introducing new categories of products due to changes in demand, instead of portable multimedia players and general MP3 players. The company produces high-end MP3 players targeted at a niche group of consumers who prefer high-quality sound when listening to music, instead of offering smartphones or computers. In addition, the company offers accessories for smartphones such as cases, and also digital media player docks. By diversifying...

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Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Iriver Ltd: Key Facts
Summary 2 Iriver Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Iriver Ltd: Competitive Position 2013