Electro Land Co Ltd in Consumer Electronics (South Korea)

February 2015 | 3 pages | ID: E492FC669C3EN
Euromonitor International Ltd

Abstracts

Electro Land Co opened an outlet in a warehouse club format in March 2013 and plans to change all its outlets to this format by 2015. The company has named its new outlets Electro Land Price King, and the product range it distributes will be wide, including consumer electronics, bags, clocks, camping supplies and some fashion items. The company is operating outlets with free membership and intends to create a sensation within consumer electronics and appliance specialist retailers with lower pri...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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• Get a detailed picture of the Consumer Electronics market;
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• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Electro Land Co Ltd: Key Facts
Summary 2 Electro Land Co Ltd: Operational Indicators
Company Background
  Chart 1 Electro Land Co Ltd: Electro Land in Seoul
Internet Strategy
Private Label
Competitive Positioning
Summary 3 Electro Land Co Ltd: Competitive Position 2013