Consumer Electronics in Norway
Overall retail volumes remain in a decline in consumer electronics in Norway in 2023, with home video and headphones being the only categories seeing small volume growth overall, attributed directly to individual, well-performing subcategories (e.g., wireless speakers, TWS earbuds). This suppressed overall performance is attributed to the ongoing normalisation of consumer spending patterns following the atypical period of the COVID-19 era, along with a weak economic climate resulting in a shift...
Euromonitor International's Consumer Electronics in Norway report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Electronics in Norway report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER ELECTRONICS IN NORWAY
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weak economic climate, following the pandemic era spike in sales, results in sluggish growth
Higher retail price points support value but also create challenges for price-sensitive consumers
Peripherals in a slump due to current low demand
PROSPECTS AND OPPORTUNITIES
Volume sales expected to remain sluggish, but ongoing demand for all-essential computers will persist
Sustainability trends set to continue, with Epsom and Acer leading the way in initiatives
Growing gaming niche will inspire sales of high-spec computers
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
In-car navigation struggles to find sales, due to rise of in-built systems and competition from smartphones
In-dash media players are seeing a similar fate, cannibalised by the rise of smartphones
Inflated unit prices place additional downwards pressure on sales
PROSPECTS AND OPPORTUNITIES
The future looks gloomy for in-car navigation and entertainment devices
Rise of electric car fleets adds further complications and challenges for an “outdated” category
Weak economic climate adds further associated issues to the gloomy news
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home audio and cinema remains in a slump, with wireless speakers heralding the way forward
Shrinking household sizes and confined living spaces mean consumers demand compact and multifunctional electronics
Soundbars tipped as a subcategory to watch
PROSPECTS AND OPPORTUNITIES
Challenges set to remain for home audio and cinema
Preference shift to wireless speakers set to continue
Inflationary pressures set to remain, resulting in high price points and low consumer spending power
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home video enjoys a positive performance thanks to demand for televisions
Niche focus on larger screen sizes in televisions
Retail price points set to remain high, due to inflationary pressures and trends for larger screen TVs
PROSPECTS AND OPPORTUNITIES
Volume sales expected to normalise to a positive pattern over the forecast period
Samsung set to maintain its lead over the forecast period
Growth for OLED expected over the coming years
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Imaging devices suffers from high prices and cannibalisation from smartphones
Substitution from smartphones is the biggest challenge
Analogue cameras may still hold a “retro” appeal
PROSPECTS AND OPPORTUNITIES
Imaging devices will continue to face competition from smartphones
Prices expected to remain high, acting as a further deterrent to mass consumers
Could the return to out-of-home lifestyles benefit digital camcorders?
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
Table 67 Sales of Imaging Devices by Category: Value 2018-2023
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Portable players suffers from cannibalisation from smartphones, tablets, and laptops
Design and space-efficiency push the demand for wireless speakers
Sustainability noted as a key trend
PROSPECTS AND OPPORTUNITIES
Growth for wireless speakers expected to continue over the forecast period
E-readers will continue to struggle and remain in negative volume
Spatial audio developments expected to emerge
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2018-2023
Table 78 Sales of Portable Players by Category: Value 2018-2023
Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Even mobile phones sees a marginal volume decline, due to longer product lifecycles
Higher retail price points also affect mobile phones, although consumers are willing to pay more for desired models
Sustainability trends have a strong impact on mobile phones
PROSPECTS AND OPPORTUNITIES
Challenges ahead due to maturity of category and associated trends
Higher prices driven by inflationary pressures and premiumisation
Sustainability will maintain as a key trend
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smart wearables sees small positive growth, due to shift from activity to smart variants
Players focus on segmentation and niche developments to stand out from the crowd
Preventative health trends underline demand for wearable electronics
PROSPECTS AND OPPORTUNITIES
Growth opportunities lie in niche development within smart wearables
Services bundling expected from the leading players, to give consumers all they need
Health and wellbeing will remain buzzwords in wearables
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Headphones enjoys positive volume success, thanks to popularity of TWS earbuds
Higher retail price points also affect headphones, driven by both inflation and product developments
Recycled plastics become increasingly used in the manufacture of headphones
PROSPECTS AND OPPORTUNITIES
Wireless headphones set to support ongoing growth
TWS earbuds set to maintain and grow popularity
Older-style earphones will decline as TWS earbuds continue to rise
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2018-2023
Table 113 Sales of Headphones by Category: Value 2018-2023
Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Weak economic climate, following the pandemic era spike in sales, results in sluggish growth
Higher retail price points support value but also create challenges for price-sensitive consumers
Peripherals in a slump due to current low demand
PROSPECTS AND OPPORTUNITIES
Volume sales expected to remain sluggish, but ongoing demand for all-essential computers will persist
Sustainability trends set to continue, with Epsom and Acer leading the way in initiatives
Growing gaming niche will inspire sales of high-spec computers
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
In-car navigation struggles to find sales, due to rise of in-built systems and competition from smartphones
In-dash media players are seeing a similar fate, cannibalised by the rise of smartphones
Inflated unit prices place additional downwards pressure on sales
PROSPECTS AND OPPORTUNITIES
The future looks gloomy for in-car navigation and entertainment devices
Rise of electric car fleets adds further complications and challenges for an “outdated” category
Weak economic climate adds further associated issues to the gloomy news
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home audio and cinema remains in a slump, with wireless speakers heralding the way forward
Shrinking household sizes and confined living spaces mean consumers demand compact and multifunctional electronics
Soundbars tipped as a subcategory to watch
PROSPECTS AND OPPORTUNITIES
Challenges set to remain for home audio and cinema
Preference shift to wireless speakers set to continue
Inflationary pressures set to remain, resulting in high price points and low consumer spending power
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Home video enjoys a positive performance thanks to demand for televisions
Niche focus on larger screen sizes in televisions
Retail price points set to remain high, due to inflationary pressures and trends for larger screen TVs
PROSPECTS AND OPPORTUNITIES
Volume sales expected to normalise to a positive pattern over the forecast period
Samsung set to maintain its lead over the forecast period
Growth for OLED expected over the coming years
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Imaging devices suffers from high prices and cannibalisation from smartphones
Substitution from smartphones is the biggest challenge
Analogue cameras may still hold a “retro” appeal
PROSPECTS AND OPPORTUNITIES
Imaging devices will continue to face competition from smartphones
Prices expected to remain high, acting as a further deterrent to mass consumers
Could the return to out-of-home lifestyles benefit digital camcorders?
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
Table 67 Sales of Imaging Devices by Category: Value 2018-2023
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Portable players suffers from cannibalisation from smartphones, tablets, and laptops
Design and space-efficiency push the demand for wireless speakers
Sustainability noted as a key trend
PROSPECTS AND OPPORTUNITIES
Growth for wireless speakers expected to continue over the forecast period
E-readers will continue to struggle and remain in negative volume
Spatial audio developments expected to emerge
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2018-2023
Table 78 Sales of Portable Players by Category: Value 2018-2023
Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Even mobile phones sees a marginal volume decline, due to longer product lifecycles
Higher retail price points also affect mobile phones, although consumers are willing to pay more for desired models
Sustainability trends have a strong impact on mobile phones
PROSPECTS AND OPPORTUNITIES
Challenges ahead due to maturity of category and associated trends
Higher prices driven by inflationary pressures and premiumisation
Sustainability will maintain as a key trend
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Smart wearables sees small positive growth, due to shift from activity to smart variants
Players focus on segmentation and niche developments to stand out from the crowd
Preventative health trends underline demand for wearable electronics
PROSPECTS AND OPPORTUNITIES
Growth opportunities lie in niche development within smart wearables
Services bundling expected from the leading players, to give consumers all they need
Health and wellbeing will remain buzzwords in wearables
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Headphones enjoys positive volume success, thanks to popularity of TWS earbuds
Higher retail price points also affect headphones, driven by both inflation and product developments
Recycled plastics become increasingly used in the manufacture of headphones
PROSPECTS AND OPPORTUNITIES
Wireless headphones set to support ongoing growth
TWS earbuds set to maintain and grow popularity
Older-style earphones will decline as TWS earbuds continue to rise
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2018-2023
Table 113 Sales of Headphones by Category: Value 2018-2023
Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
