Consumer Appliances in Norway
There was a continued fall in retail volume sales during 2023, linked to rising inflation and declining disposable incomes, with consumers prioritising essential purchases. As such, many Norwegians placed the purchases of big-ticket items on hold, including consumer appliances. Furthermore, during the outbreak of COVID-19, many consumers invested in consumer appliances aligned to the heightened time spent within the household. This led to a reduced consumer base in 2023, with less need for consu...
Euromonitor International's Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in Norway
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN NORWAY
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume decline driven by rising prices and a shift from goods to services
Second-hand and refurbished goods benefit from rising sustainability trends
Design is increasingly important, with players launching bespoke options
PROSPECTS AND OPPORTUNITIES
The uncertain economic outlook leads to a decline in retail volume growth
Consumers will increasingly focus on design and customisation
Energy efficiency options increase, driving retail value growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume sales decline as economic strains shapes purchasing decisions
Energy efficiency and second-hand appliances grow in importance
Manufacturers aim for the adoption of connected appliances
PROSPECTS AND OPPORTUNITIES
Lower spending power and purchases of second-hand appliances challenges growth
Smaller household sizes create growing opportunities for space-saving appliances
Connectivity and ongoing innovations drive up unit prices
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower retail volume sales while value sales rise due to heightened prices
Noise reduction becomes a key selling point for dishwasher players
Dishwashers benefit from being viewed as sustainable products
PROSPECTS AND OPPORTUNITIES
Low purchasing power challenges sales over the early forecast period
Energy efficiency and convenience drive sales growth, appealing to consumers
Players to focus on innovation and services across the forecast period
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume sales decline while retail prices continue to grow
Cooker hoods show strong growth in 2023, driven by rising consumer awareness
Design innovations and pyrolytic ovens drive value growth on the landscape
PROSPECTS AND OPPORTUNITIES
Gloomy economic outlook negatively impacts sales over the early forecast period
Connectivity and smart appliances drive value on the landscape
Versatility and integrated features offer convenient solutions to consumers
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive retail volume growth despite price hikes, as microwaves provide convenience
Multifunctional products and stylish appliances boost retail value growth
Innovation covers design, customisation and multifunctional features
PROSPECTS AND OPPORTUNITIES
Economic challenges and substitute appliances weaken retail volume growth
Consumers increasingly prefer sleek designs with built-in microwaves
New product development to offer incremental efficacy improvements
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2018-2023
Table 106 Sales of Microwaves by Category: Value 2018-2023
Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
Table 113 Production of Microwaves: Total Volume 2018-2023
Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spending on experiences and services leads to a retail volume decline in 2023
Shift to multifunctional products sees cannibalisation of sales of juice extractors
Moderate price increases as retailers launch deals and promotions to boost sales
PROSPECTS AND OPPORTUNITIES
Growth opportunities exist in the rising demand for premium offerings
Multifunctionality and design impacts consumers purchasing decisions
Multifunctional products to continue to challenge overall sales
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Double-digit fall in retail volume sales as consumers shift spending to experiences
Innovation focuses on sustainability to drive value on the landscape
Health and wellbeing trend shifts attention to light fryers
PROSPECTS AND OPPORTUNITIES
Purchasing power remains challenged, however, premiumisation drives growth
Health and wellbeing will play an increasingly important role in purchasing decisions
Smaller household sizes demand appealing designs as appliances are on display
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners offer a variety of options, appealing to various budgets
New models benefit consumers by easing the chore of cleaning
Stick and robotic vacuum cleaners challenge the traditional cylinder format
PROSPECTS AND OPPORTUNITIES
Sustainability and respiratory health concerns to drive innovation
Multifunctional products to gain traction across the forecast period
Innovation will focus on AI features to make cleaning the home easier
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite retailers implementing deals and discounts, retail volume sales decline
Value-for-money versatile hair and beard trimmers record retail volume growth
Players focus new product development on multifunctional products
PROSPECTS AND OPPORTUNITIES
The weak economy impacts sales across the early forecast period
Electric toothbrush units drive innovation through connectivity
High brand loyalty to maintain a concentrated competitive landscape
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate price increases in 2023 as retailers implement deals and discounts
Heightened health awareness leads to a higher base demand for products
Design becomes an integral part of the purchasing decision
PROSPECTS AND OPPORTUNITIES
Rising inflation continues to dampen sales across the early forecast period
Design considerations to drive growth across the forecast period
Change in legislation to ensure the correct installation of split air conditioners
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 174 Production of Air Conditioners: Total Volume 2018-2023
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN NORWAY
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume decline driven by rising prices and a shift from goods to services
Second-hand and refurbished goods benefit from rising sustainability trends
Design is increasingly important, with players launching bespoke options
PROSPECTS AND OPPORTUNITIES
The uncertain economic outlook leads to a decline in retail volume growth
Consumers will increasingly focus on design and customisation
Energy efficiency options increase, driving retail value growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 47 NBO Company Shares of Built-in Fridges: % Volume 2019-2023
Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 50 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume sales decline as economic strains shapes purchasing decisions
Energy efficiency and second-hand appliances grow in importance
Manufacturers aim for the adoption of connected appliances
PROSPECTS AND OPPORTUNITIES
Lower spending power and purchases of second-hand appliances challenges growth
Smaller household sizes create growing opportunities for space-saving appliances
Connectivity and ongoing innovations drive up unit prices
CATEGORY DATA
Table 55 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 66 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Lower retail volume sales while value sales rise due to heightened prices
Noise reduction becomes a key selling point for dishwasher players
Dishwashers benefit from being viewed as sustainable products
PROSPECTS AND OPPORTUNITIES
Low purchasing power challenges sales over the early forecast period
Energy efficiency and convenience drive sales growth, appealing to consumers
Players to focus on innovation and services across the forecast period
CATEGORY DATA
Table 71 Sales of Dishwashers by Category: Volume 2018-2023
Table 72 Sales of Dishwashers by Category: Value 2018-2023
Table 73 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 74 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 75 Sales of Dishwashers by Format: % Volume 2018-2023
Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 77 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 78 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 79 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 80 Production of Dishwashers: Total Volume 2018-2023
Table 81 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Retail volume sales decline while retail prices continue to grow
Cooker hoods show strong growth in 2023, driven by rising consumer awareness
Design innovations and pyrolytic ovens drive value growth on the landscape
PROSPECTS AND OPPORTUNITIES
Gloomy economic outlook negatively impacts sales over the early forecast period
Connectivity and smart appliances drive value on the landscape
Versatility and integrated features offer convenient solutions to consumers
CATEGORY DATA
Table 85 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 89 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 90 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 93 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 94 NBO Company Shares of Ovens: % Volume 2019-2023
Table 95 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 98 NBO Company Shares of Cookers: % Volume 2019-2023
Table 99 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 101 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 103 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive retail volume growth despite price hikes, as microwaves provide convenience
Multifunctional products and stylish appliances boost retail value growth
Innovation covers design, customisation and multifunctional features
PROSPECTS AND OPPORTUNITIES
Economic challenges and substitute appliances weaken retail volume growth
Consumers increasingly prefer sleek designs with built-in microwaves
New product development to offer incremental efficacy improvements
CATEGORY DATA
Table 105 Sales of Microwaves by Category: Volume 2018-2023
Table 106 Sales of Microwaves by Category: Value 2018-2023
Table 107 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 108 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 109 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 110 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 111 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 112 Distribution of Microwaves by Format: % Volume 2018-2023
Table 113 Production of Microwaves: Total Volume 2018-2023
Table 114 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 115 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 116 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 117 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Spending on experiences and services leads to a retail volume decline in 2023
Shift to multifunctional products sees cannibalisation of sales of juice extractors
Moderate price increases as retailers launch deals and promotions to boost sales
PROSPECTS AND OPPORTUNITIES
Growth opportunities exist in the rising demand for premium offerings
Multifunctionality and design impacts consumers purchasing decisions
Multifunctional products to continue to challenge overall sales
CATEGORY DATA
Table 118 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 120 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 121 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 122 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 123 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 124 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Double-digit fall in retail volume sales as consumers shift spending to experiences
Innovation focuses on sustainability to drive value on the landscape
Health and wellbeing trend shifts attention to light fryers
PROSPECTS AND OPPORTUNITIES
Purchasing power remains challenged, however, premiumisation drives growth
Health and wellbeing will play an increasingly important role in purchasing decisions
Smaller household sizes demand appealing designs as appliances are on display
CATEGORY DATA
Table 129 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 131 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 132 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 133 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 134 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 135 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 136 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 137 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 139 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Vacuum cleaners offer a variety of options, appealing to various budgets
New models benefit consumers by easing the chore of cleaning
Stick and robotic vacuum cleaners challenge the traditional cylinder format
PROSPECTS AND OPPORTUNITIES
Sustainability and respiratory health concerns to drive innovation
Multifunctional products to gain traction across the forecast period
Innovation will focus on AI features to make cleaning the home easier
CATEGORY DATA
Table 141 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 143 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 144 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 145 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 146 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 147 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 148 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 149 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 151 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Despite retailers implementing deals and discounts, retail volume sales decline
Value-for-money versatile hair and beard trimmers record retail volume growth
Players focus new product development on multifunctional products
PROSPECTS AND OPPORTUNITIES
The weak economy impacts sales across the early forecast period
Electric toothbrush units drive innovation through connectivity
High brand loyalty to maintain a concentrated competitive landscape
CATEGORY DATA
Table 153 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 154 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 155 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 156 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 157 Sales of Body Shavers by Format: % Volume 2018-2023
Table 158 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 159 NBO Company Shares of Personal Care Appliances 2019-2023
Table 160 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 161 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 162 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 164 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 165 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN NORWAY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate price increases in 2023 as retailers implement deals and discounts
Heightened health awareness leads to a higher base demand for products
Design becomes an integral part of the purchasing decision
PROSPECTS AND OPPORTUNITIES
Rising inflation continues to dampen sales across the early forecast period
Design considerations to drive growth across the forecast period
Change in legislation to ensure the correct installation of split air conditioners
CATEGORY DATA
Table 166 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 167 Sales of Air Treatment Products by Category: Value 2018-2023
Table 168 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 169 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 170 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 171 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 172 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 173 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 174 Production of Air Conditioners: Total Volume 2018-2023
Table 175 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 177 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 178 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
