Colombiana de Comercio SA in Consumer Electronics (Colombia)

December 2015 | 3 pages | ID: C4840FBAFCDEN
Euromonitor International Ltd

Abstracts

Colombiana de Comercio SA is the national brand owner of Alkosto, K-tronix and Corbeta. K-tronix is the appliance and electronic specialist format of Colombiana de Comercio SA and the spearhead of its expansion plan due to its versatility, thanks to a reduced average size compared to the hypermarket format, Alkosto. K-tronix has seen a very dynamic expansion in large and medium cities with stores within and outside of shopping malls. Its strategic direction is aimed to strengthen the e-commerce...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Colombiana de Comercio SA: Key Facts
  Summary 2 Colombiana de Comercio SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning