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The report focuses on the global outdoor advertising industry its size, growth rate, trends, growth drivers, challenges, etc. All major outdoor advertising segments have been covered separately in the report. It also includes region specefic data for some of the key regions.
The report profiles most of the major industry players in the industry.
Contents
1. INDUSTRY DEFINITION AND SIC CLASSIFICATION
2. GLOBAL OUTDOOR ADVERTISING MARKET
2.1 Industry Overview
2.2 Market Trends
2.2.1 Major Growth in Outdoor Spend
2.2.2 Declining Flat Screen Prices
2.3 Growth Drivers
2.3.1 Cost Saving Opportunities
2.3.2 Global Urbanization Trends
2.3.3 Increasing Global Air Passenger Traffic
2.4 Future Opportunities
2.5 Challenges
2.5.1 Potential Regulatory Changes
2.5.2 Cost Prohibitive in Remote Zones
2.5.3 Advertising Expenditure Highly Cyclical
3. OUTDOOR ADVERTISING SEGMENTS
3.1 Street Furniture
3.2 Billboard
3.3 Transport
4. OUTDOOR ADVERTISING MARKET: GEOGRAPHICAL SEGMENTATION
4.1 North America
4.2 United Kingdom
4.3 Germany
4.4 France
4.5 Asia- Pacific
5. NEW ENTRANTS TO THE INDUSTRY – ENTRY BARRIERS
6. COMPETITIVE LANDSCAPE – MAJOR PLAYERS
6.1 Clear Channel Outdoor Holdings (CCO)
6.2 JCDecaux
6.3 CBS Outdoor
6.4 Lamar Advertising
LIST OF TABLES AND FIGURES
Table 1.1: SIC Classification
Table I: Top 20 Outdoor Markets by Ad Spend
Table II: Impact of New Technology on Different Media
Table III: Potential Number of Sites for Digital Display Deployment
Table 4.1: North American Ad Expenditure, by Media
Table 4.2: UK Ad Expenditure, by Media
Table 4.3: Germany Ad Expenditure, by Media
Table 4.4: France Ad Expenditure, by Media
Table 4.5: Asia-pacific Ad Expenditure, by Media
Table 5.1: Industry Characteristics that Restricts New Players
Figure 2.1: Global Outdoor Advertising Expenditure (2001-06)
Figure 2.2: Global Advertising Expenditure by Media (2006)
Figure 4.3 Ad spend by Media ¬ Percentage of Total
Figure 4.1 Mega Cities with +10 million population – Current and Forecast
Figure 4.2 Global Air Passenger Traffic (2003-06 & 2015e)
Figure 6.1: Outdoor Advertising Revenue of Major Players
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