During the past decade, the need for an active lifestyle and increasing health awareness has resulted in the growth of fitness club industry. Fitness club growth is expected to continue with leading players introducing new club growth plans. A diverse range of membership plans exist at fitness clubs, and most clubs offer discounts at times. Baby boomers and rapidly increasing cases of obesity in children also present a significant opportunity for fitness clubs.
The fitness club market is quite fragmented which presents significant growth opportunities for both established players and new entrants in the industry. A key trend is growing popularity of low-cost clubs that eliminate all non-core elements such as swimming pools and cafe bars. Fitness club have started using digital signs which can display general information or real-time information.
The report analyzes the fitness club market in the United States. It also discusses the European and Asian market. Apart from providing a competitive landscape of the market, the report also profiles the major fitness chains, with a discussion of their key business strategies. It also analyzes the major demographic and market trends prevalent in the fitness club market.
Contents
1. FITNESS CLUBS: AN INTRODUCTION
2. MARKET OVERVIEW
2.1 United States
Market Size by Value
Market Size by Volume
Growth Rate
Market Outlook
2.2 Asian & European Market
US & Europe Comparison
Asia – Market Value Comparison by Country
2.2.1 UK Market
Market Value
Health Club Operators Comparison
3. DEMOGRAPHIC TRENDS
3.1 Household Income
3.2 Age Group
3.3 Health Club Members vs. Home Exercisers
3.4 Growing Proportion of Single Households
4. MARKET TRENDS
4.1 Health Clubs – Improvement in Financial Performance
4.2 Popularity of Low-cost Clubs
4.3 Digital Evolution in Health Clubs
5. COMPETITIVE LANDSCAPE
Leading Health Clubs in United States
6. COMPANY PROFILES
6.1 Life Time Fitness
Overview
Business Strategies
Opening New Centers
Increasing Membership
Optimizing Membership Dues
6.2 Town Sports
Overview
Business Strategies
Regional Clustering Strategy
Non-membership Revenues
Execute New Business Initiatives
6.3 Fitness First
Overview
Significant Developments
Entry in India
Olympic Deal
Thailand Investment Plan
6.4 Bally Total Fitness
Overview
Significant Developments
Chapter 11 Plan Distribution to Former Stockholders
Restructuring Plan
6.5 24 Hour Fitness
Overview
Significant Developments
New Brand Campaign
Olympic Deal
New Leadership
6.6 LA Fitness
Overview
Significant Developments
HealthPartners Frequent Fitness Program
Hires Gratterpalm
LIST OF TABLES
U.S. Fitness Clubs—Key Facts
Growth Potential in US Market
US Health Club Membership by Club Type (2006)
Fitness Market Comparison – Europe and US (2006)
Asia Fitness Market Statistics (2006)
UK Health and Fitness Club Operators Comparison (2006)
UK Health and Fitness Club Market Value (2002-06)
Comparison of Health Club Members vs. Home Exercisers
Various Competitor Segments
Top Health Club Chains in United States – Market Share (2006)
Life Time Fitness - Comparison of Membership Types
Town Sports - Position Measured by Number of Clubs (2006)
LIST OF CHARTS
US Health Club Industry Revenues (2002-06)
US Health Club Industry Membership (2002-06)
Core Health Members (2002-06)
US Health Club Growth (2002-06)
US Health Club Membership by Sector
US Health Club Membership by Annual Household Income
Fitness Club Members by Age
US Household Growth Rate (2000-05)
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