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The denim jeans industry is the most fragmented out of total apparel industry. The extension of premium denim brands onto kids' racks is part of the larger trend of luxury marketing pervading nearly every corner of the consumer marketplace. Colored Jeans is the most recent trend whereas white denim has become an evergreen color. Nowadays teens have become more specific for their shopping. Kohl, Wal-Mart, American eagle are few stores who understand teens demand trends.
Denim jeans has almost become a necessity in the present scenario. By age, jeans wear sales have increased significantly in the 13-17 and 25-34 age groups. By volume men’s/boy’s jeans shipment market is almost double than women’s/girl’s jeans shipments in US. In 2007 the market has declined as compared to 2006 and it is expected to decline further. Kohl’s and Wal-Mart are the most famous places to shop for jeans. Evolution of Right Fit System is the new mantra in denim jeans industry.
The report analyzes the denim jeans industry in the US. It sheds light on major market segments such as women’s, men’s and kids’ denim jeans market. It also studies the import/export pattern in the US and segment wise import market. The report also analyses recent industry trends and competitive scenario of the market.
Contents
1. INDUSTRY OVERVIEW
2. INDUSTRY PERFORMANCE
2.1 Market Size
Market Value
Shipment Statistics
Market Segments
2.2 U.S. Imports of Denim Jeans
Men’s Jeans Imports
Women’s Jeans Imports
Export of Denim Jeans from Japan
3. MARKET TRENDS
3.1 Evolution of Right Fit System
3.2 Increasing Trend of Premium Denim Jeans
3.3 Online Shopping Trends
3.4 Trend of Wide Legged and Skinny Jeans
3.5 Colored Jeans Making a Comeback
3.6 White Denim Jeans - Favorite in All Seasons
4. COMPETITIVE LANDSCAPE
Market Share – Top Brands
Market Share by Price Point
5. COMPANY PROFILES
5.1 Levi Strauss & Co.
Overview
Significant Developments
Media Agency Arrangements
Focus on Premium Segment
5.2 Lee
Overview
Significant Developments
Focus on Perfect Fit
Agreement with Cotton USA
5.3 Wrangler
Overview
Significant Developments
5.4 GAP Inc.
Overview
Business Strategies
Store Remodeling and Reconfiguring Activities
Targeting Older Customers
Closing Unproductive Stores
APPENDIX
Japanese Denim Industry
Russian Denim Industry
EU Denim Industry
LIST OF TABLES
Top Stores in US for Jeans Shopping (2006-07)
Imports of Men’s and Women’s Jeans in US (Q108)
US Men’s Jeans Imports by Countries (2007)
Factors Impacting Consumer Preferences (2007)
Top Five Factors for Premium Denim (2007)
Market Share of Major Brands by Price Point (2007)
Consumption of Jeans in EU by Volume (2002-06)
Average EU Import Prices of Denim Jeans (2004-06)
Exports of Denim from Japan to US (2000-07)
LIST OF CHARTS
Jeans Share of Total Apparel Expenditure by Region (2007)
Volume of Jeans Shipments in US by Segments (2006-07)
Value of Jeans Shipments in US by Segments (2006-07)
US Women's Jeans Sales by Age Group (2006-07)
Comparison of Women’s Jeans and Sportswear Market by Value (2006-07)
Comparison of Women’s Jeans and Sportswear Market by Volume (2006-07)
Share of Top Jeans Stores for Teens (2007)
US Women's Jeans Shopping through Internet (2006-07)
Use of Internet to Browse Apparel in US (2001-06)
Market Share of Top Brands in Jeans Wear (2006-07)
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