Suppliers' Future Investment in Marketing and Sales Technology in the Mining Industry - 2012-2013 : Survey Snapshot

Date: June 15, 2012
Pages: 27
Price:
US$ 325.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S218F0303DCEN
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Suppliers' Future Investment in Marketing and Sales Technology in the Mining Industry   - 2012-2013 : Survey Snapshot
Synopsis
  • Analysis of opinions drawn from leading mining industry executives.
  • Analysis on the global mining industry suppliers' future investment in marketing and sales.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry executives. It analyzes how future investment in marketing and sales in the global mining industry are set to change in 2012-13. The report also provides data on suppliers future marketing and sales investment by region and by company turnover in the global mining industry.

Scope
  • The opinions and forward looking statements of 250 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include future investment in marketing and sales in the global mining industry.

Reasons To Buy
  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
1 INTRODUCTION

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Mining Industry Survey Respondents
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 GLOBAL MINING INDUSTRY: SUPPLIERS' FUTURE INVESTMENT IN MARKETING AND SALES

2.1 Planned investment in marketing and sales technologies by suppliers
2.2 Planned investment in marketing and sales technologies by region
2.3 Planned investment in marketing and sales technologies by turnover

3 APPENDIX

3.1 Global Mining Industry Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

LIST OF TABLES

Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012
Table 8: Global Mining Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Table 9: Global Mining Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012
Table 10: Survey Results - Closed Questions

LIST OF FIGURES

Figure 1: Global Mining Industry Suppliers: Planned Investment in Marketing and Sales (%), 2012
Figure 2: Global Mining Industry Suppliers: Planned Investment in Marketing by Region (%), 2012
Figure 3: Global Mining Industry Suppliers: Planned Investment in Marketing by Turnover (%), 2012

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Suppliers' Future Investment in Marketing and Sales Technology in the Mining Industry - 2012-2013 : Survey Snapshot
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