Synopsis
Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry executives. It analyzes how spending activities are set to change in the mining industry in 2012-13. This report provides insight into the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.
Scope
Reasons To Buy
- Analysis of opinions drawn from leading mining industry executives.
- Analysis on the changing marketing budgets in the mining industry.
- Analysis on spending plans of supply decision makers.
Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading mining industry executives. It analyzes how spending activities are set to change in the mining industry in 2012-13. This report provides insight into the category-level spending behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.
Scope
- The opinions and forward looking statements of 250 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- Key topics covered include supplier expenditure activity.
Reasons To Buy
- This report provides information on historical marketing expenditure by supplier type and region.
- This report provides information on changing spending behaviors by product and category.
- This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
1 INTRODUCTION
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Mining Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 GLOBAL MINING INDUSTRY: PLANNED CHANGE IN MARKETING EXPENDITURE LEVELS
2.1 Planned change in marketing expenditure levels by suppliers
2.2 Planned change in marketing expenditure levels by region
2.3 Planned change in marketing expenditure levels by company turnover
2.4 Net change in planned marketing expenditure in all industries
3 APPENDIX
3.1 Global Mining Industry Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer
LIST OF TABLES
Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012
Table 8: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%) , 2010-2012
Table 9: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 10: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 11: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
Table 12: Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%), 2010-2012
Figure 2: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 3: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of Global Mining Industry Survey Respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 GLOBAL MINING INDUSTRY: PLANNED CHANGE IN MARKETING EXPENDITURE LEVELS
2.1 Planned change in marketing expenditure levels by suppliers
2.2 Planned change in marketing expenditure levels by region
2.3 Planned change in marketing expenditure levels by company turnover
2.4 Net change in planned marketing expenditure in all industries
3 APPENDIX
3.1 Global Mining Industry Survey Results
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer
LIST OF TABLES
Table 1: Total Global Mining Industry Survey Respondents by Company Type, 2012
Table 2: Buyer Respondents by Job Role: Global Mining Industry (%), 2012
Table 3: Buyer Respondents by Global Company Turnover: Global Mining Industry (%), 2012
Table 4: Buyer Respondents by Region: Global Mining Industry (%), 2012
Table 5: Supplier Respondents by Job Role: Global Mining Industry (%), 2012
Table 6: Supplier Respondents by Global Company Turnover: Mining Industry (%), 2012
Table 7: Supplier Respondents by Region: Global Mining Industry (%), 2012
Table 8: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%) , 2010-2012
Table 9: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Table 10: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
Table 11: Net Change in Planned Marketing Expenditure, All Industries (%) 2012
Table 12: Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Planned Change in Marketing Expenditure: Global Mining Industry Suppliers (%), 2010-2012
Figure 2: Global Mining Industry: Planned Change in Marketing Expenditure by Region (%), 2012
Figure 3: Global Mining Industry: Planned Change in Marketing Expenditure by Turnover (%), 2012
