Water and Air Purification Systems and Products: Residential & Commercial
This research report concerning the Water and Air Purification Systems and Products: Residential & Commercial presents an in-depth analysis of the development, applications, products, technologies, manufacturers, and trends for products that help make indoor air cleaner and healthier and water purer, both for consumer usage as well as industrial and commercial applications. In developed countries, water is generally clean and safe to drink and air pollution, except in some large cities and industrial areas, is typically low. Nevertheless, indoor air and drinking water in developed countries are not without their problems and can adversely affect human health or otherwise make living and working conditions less appealing. In undeveloped and underdeveloped countries, however, water is often contaminated (when it is available) and indoor air quality is low, primarily as a result of using coal and biomass fuels for heating and cooking. From an industrial and commercial perspective, the need for clean air and clean water is essential to many manufacturing and operational processes.
This report provides a comprehensive assessment of both air and water treatment needs and technologies, economic and cost considerations that have limited their growth over the past several years, consumer and business demand, potential opportunities for additional growth, and an assessment of developing technologies and market trends. Projected growth through 2015 for both of these markets for both consumer and industrial needs is provided including discussion of economic conditions, environmental impacts, consumer and business demand, stakeholder concerns, and government activities as they affect growth rates. The report also profiles manufacturers and marketers of air and water treatment products and the strategies they have adopted to maximize growth and profitability.
Scope and Methodology
This report includes both primary and secondary research. Secondary research data have been obtained from government sources, trade association publications, business journals, and company literature. Statistical data are included for industry revenue, on a global, regional, and country-level scale. The market size for both the air and water treatment markets is projected from 2010 to 2015.
Potential applications, development trends, environmental issues, consumer behavior, and business considerations are also reviewed and analyzed. Market size estimates and forecasts are based on government and secondary sources, and the impact of factors such as health and environmental concerns, economic considerations, and consumer and business demand for products that can clean indoor air, make living and working environments more comfortable, and make water purer.
This report provides a comprehensive assessment of both air and water treatment needs and technologies, economic and cost considerations that have limited their growth over the past several years, consumer and business demand, potential opportunities for additional growth, and an assessment of developing technologies and market trends. Projected growth through 2015 for both of these markets for both consumer and industrial needs is provided including discussion of economic conditions, environmental impacts, consumer and business demand, stakeholder concerns, and government activities as they affect growth rates. The report also profiles manufacturers and marketers of air and water treatment products and the strategies they have adopted to maximize growth and profitability.
Scope and Methodology
This report includes both primary and secondary research. Secondary research data have been obtained from government sources, trade association publications, business journals, and company literature. Statistical data are included for industry revenue, on a global, regional, and country-level scale. The market size for both the air and water treatment markets is projected from 2010 to 2015.
Potential applications, development trends, environmental issues, consumer behavior, and business considerations are also reviewed and analyzed. Market size estimates and forecasts are based on government and secondary sources, and the impact of factors such as health and environmental concerns, economic considerations, and consumer and business demand for products that can clean indoor air, make living and working environments more comfortable, and make water purer.
CHAPTER 1: EXECUTIVE SUMMARY
Scope
Research Methodology
Water Problems
Water Contaminants
Table 1-1 Major Water Problems
Water Treatment Technologies
Table 1-2 Residential Water Treatment Methods
Air Problems
Indoor Air Quality
Health Issues
Table 1-3 Indoor Airborne Contaminants
Air Treatment Technologies
Table 1-4 Air Cleaning Technologies
Market Growth
Water Treatment Market - Global
Water Treatment Market - Regional
Water Treatment Market - Country Level
Water Treatment Market - Technologies
Table 1-5 Water Treatment Market Size by Technology, 2010 and 2015 ($billions)
Air Treatment Market - Global
Table 1-6 Minimum Efficiency Reporting Values (MERV) for Filters
Air Treatment Market - Regional
Air Treatment Market - Country Level
Figure 1-8 Air Treatment Markets by Country, 2010 to 2015 ($ billions)
Air Treatment Market - Technologies
Table 1-7 Air Treatment Market Size by Technology, 2010 and 2015 ($billions)
Growth Factors
Summary
CHAPTER 2: MARKET DEFINITION
Scope
Water Treatment
Drinking Water Problems
Table 2-1 Major Water Problems and Treatment Methods
Waterborne Pathogens
Radionuclides
Disinfectants
Disinfection By-Products
Inorganic Compounds
Synthetic Organic Compounds
Volatile Organic Compounds
Other Water Problems
Types of Water Treatment Systems
Point-of-Entry Systems (POE)
Point-of-Use Systems (POU)
Water Treatment Methods
Table 2-2 Water Treatment Methods
Water Softening
Ion Exchange Process
Reverse Osmosis
Catalytic Media
Magnetics
Table 2-3 Water Softening Treatment Comparisons
A note on Water Conditioning
Disinfection
Distillation
Filtration
Clarification
Electrodialysis
Biological Water Purification
Electrodeionization (EDI)
Aeration
Types of Water Supply Systems
Public Water Systems
Figure 2-1 U.S. Public Water Systems by Type & Population Served
Figure 2-2 People Served by U.S. Public Water Systems by Type of Water System
Public Water System Ownership
Figure 2-3 Water System Ownership by Type of System
National Primary Drinking Water Regulations
Maximum Contaminant Level Goals (MCLG)
Maximum Contaminant Levels (MCL)
Treatment Technique
Maximum Residual Disinfectant Level Goal (MRDLG)
Maximum Residual Disinfectant Level (MRDL)
Table 2-4 List of Waterborne Microorganism Contaminants & Maximum Contaminant Levels
Sources of Water
Surface water
Ground water
Fresh Water Usage
Figure 2-4 Per Capita Domestic Water Consumption, U.S. versus Selected Countries (cubic meters)
Figure 2-5 Percent of Total Water Usage for Domestic Purposes, U.S. versus Selected Countries
Air Treatment
Air Problems
Table 2-5 Indoor Airborne Contaminants
Figure 2-6 Selected Airborne Contaminant Size (Microns)
Air Treatment Technologies
Table 2-6 Air Cleaning Technologies
Types of Air Treatment Systems
Portable Air Treatment Systems
Whole-house Air Treatment Systems
Clean Air Laws and Regulations
Table 2-7 Deaths Attributable to Indoor Air Pollution from Burning Solid Fuels (per 1000 people)
Macroeconomic Trends
Demographic Trends
Figure 2-7 World Population Growth 1804 through 2009 (billions)
Table 2-8 Birth Rates of Selected Countries, 2008
Home Construction Trends
Figure 2-8 Work Started on Dwellings for OECD Countries 2006 - 2009 (base year 2005 = 100)
Economic Trends
Figure 2-9 GDP Growth Per Capita by Region 2006 - 2009 (percent)
Summary
CHAPTER 3: WATER TREATMENT MARKET SIZE AND GROWTH
Scope
Current Market Size - Water Treatment
Water Treatment Segments
Figure 3-1 Global Water Treatment Market ($ billions)
Potable Water Supplies
Water Treatment Awareness
Water Treatment Demand
Figure 3-2 Global Water Treatment Market, 2006-2010 ($ billions)
Figure 3-3 Residential Water Treatment Market by Region, 2006-2010 ($ billions)
Figure 3-4 Industrial Water Treatment Market by Region, 2006-2010 ($ billions)
The Water Softener Market
Figure 3-5 Water Softener Market, 2006-2010 ($ billions)
Brine Disposal Issues
Figure 3-6 Residential Water Softener Market - Top Markets, 2006-2010 ($ billions)
The Water Filter Market
Figure 3-7 Water Filter Market - Top Markets, 2006-2010 ($ billions)
Faucet-Mount Filtration Systems
Pour-Through Filtration Products
Countertop Manual Fill Products
Countertop Filtration Systems
Plumbed-In Filtration Systems
Water Bottle Filtration Products
Whole House Filtration Products
Figure 3-8 Residential Water Filter Market by Region, 2006-2010 ($ millions)
The Reverse Osmosis Market
Figure 3-9 Reverse Osmosis Water Treatment Market, 2006-2010 ($ billions)
Table 3-1 Reverse Osmosis Membrane Comparisons
Figure 3-10 Reverse Osmosis Water Treatment Market, 2006-2010 ($ billions)
The Disinfectant Market
Ozone Disinfectant Products
Figure 3-11 Industrial Ozone Water Treatment Market, 2006-2010 ($ millions)
Ultraviolet (UV) Disinfectant Products
Figure 3-12 Ultraviolet (UV) Water Treatment Market, 2006-2010 ($ billions)
The Distillation Market
Figure 3-13 Ultraviolet (UV) Water Treatment Market, 2006-2010 ($ billions)
Market Projections - Water Treatment
Water Problems
Growth Factors
Market Size
Figure 3-14 Global Water Treatment Market, 2010-2015 ($ billions)
Figure 3-15 Global Residential Water Treatment Market by Region, 2010-2015 ($ billions)
Figure 3-16 Global Industrial Water Treatment Market by Region, 2010-2015 ($ billions)
North America
Figure 3-17 North America Water Treatment Market, 2010-2015 ($ billions)
Table 3-2 North America Water Treatment Market Size 2010 and 2015 ($billions)
South America
Figure 3-18 South America Water Treatment Market, 2010-2015 ($ billions)
Table 3-3 South America Water Treatment Market Size 2010 and 2015 ($billions)
Europe
Figure 3-19 Europe Water Treatment Market, 2010-2015 ($ billions)
Table 3-4 Europe Water Treatment Market Size 2010 and 2015 ($billions)
Africa-Middle East
Figure 3-20 Africa-Middle East Water Treatment Market, 2010-2015 ($ billions)
Table 3-5 Africa-Middle East Water Treatment Market Size 2010 and 2015 ($billions)
Asia - Pacific
Figure 3-21 Asia - Pacific Water Treatment Market, 2010-2015 ($ billions)
Table 3-6 Asia - Pacific Water Treatment Market Size 2010 and 2015 ($billions)
Market Projections - Water Softeners
Figure 3-22 Global Water Softener Market, 2010-2015 ($ billions)
Table 3-7 Global Water Softener Market Size, 2010 and 2015 ($ millions)
Market Projections - Water Filters
Figure 3-23 Global Water Filter Market, 2010-2015 ($ billions)
Table 3-8 Global Water Filter Market Size, 2010 and 2015 ($ millions)
Market Projections - Reverse Osmosis
Figure 3-24 Global Reverse Osmosis Market, 2010-2015 ($ billions)
Table 3-9 Global Reverse Osmosis Market Size, 2010 and 2015 ($ millions)
Market Projections - Disinfectants
Figure 3-25 Global Ultraviolet and Ozone Water Treatment Market, 2010-2015 ($ billions)
Table 3-10 Global Ultraviolet Water Treatment Market Size, 2010 and 2015 ($ millions)
Table 3-11 Global Ozone Water Treatment Market Size, 2010 and 2015 ($ millions)
Market Projections - Distillers
Figure 3-25 Global Distillation Water Treatment Market, 2010-2015 ($ billions)
Summary
CHAPTER 4: AIR TREATMENT MARKET SIZE AND GROWTH
Scope
Current Market Size - Air Treatment
Air Treatment Segments
Figure 4-7 Global Air Treatment Market ($ billions)
Figure 4-2 Indoor Air Treatment Filter Market (% of market)
Air Pollution
Demand for Air Treatment Products
Figure 4-3 Global Indoor Air Treatment Filter Market, 2006-2010 ($billions)
Figure 4-4 Residential Indoor Air Treatment Filter Market by Region, 2006-2010 ($billions)
Figure 4-5 Industrial and Commercial Indoor Air Filter Treatment Market by Region, 2006-2010 ($billions)
Indoor Humidity
The Humidifier Market
Figure 4-6 Global Dehumidifier Market, 2006-2010 ($billions)
The Dehumidifier Market
Figure 4-7 Global Dehumidifier Market, 2006-2010 ($billions)
Market Projections - Air Treatment
Air Problems
Growth Factors
Market Size
Figure 4-8 Global Air Treatment Market, 2006-2010 ($billions)
The IAQ Filtration Market
Figure 4-9 Global IAQ Filter Market, 2006-2010 ($billions)
Regional IAQ Filter Markets
Asia - Pacific
Figure 4-10 IAQ Filter Market - Asia-Pacific Region, 2006-2010 ($billions)
Table 4-1 Asia - Pacific IAQ Filter Market, 2010 and 2015 ($millions)
Europe
Table 4-2 Europe IAQ Filter Market, 2010 and 2015 ($millions)
North America
Figure 4-12 IAQ Filter Market - North America, 2006-2010 ($billions)
Table 4-3 North America IAQ Filter Market, 2010 and 2015 ($millions)
South America
Figure 4-13 IAQ Filter Market - South America, 2006-2010 ($billions)
Table 4-4 South America IAQ Filter Market, 2010 and 2015 ($millions)
Africa and the Middle East
Table 4-5 Africa-Middle East IAQ Filter Market, 2010 and 2015 ($millions)
Combined IAQ Filter Market
Figure 4-14 IAQ Filter Market by Region, 2006-2010 ($billions)
Table 4-6 IAQ Filter Market by Region, 2010 and 2015 ($ millions)
The Humidifier Market
Figure 4-14 Global Humidifier Market, 2006-2010 ($billions)
Regional Humidifier Markets
North America
Figure 4-15 Humidifier Market - North America, 2006-2010 ($billions)
Table 4-7 North America Humidifier Market, 2010 and 2015 ($millions)
Europe
Figure 4-16 Humidifier Market - Europe, 2006-2010 ($billions)
Table 4-8 Europe Humidifier Market, 2010 and 2015 ($millions)
Asia - Pacific
Figure 4-17 Humidifier Market - Asia-Pacific, 2006-2010 ($billions)
Table 4-9 Asia - Pacific Humidifier Market, 2010 and 2015 ($millions)
South America
Table 4-10 South America Humidifier Market, 2010 and 2015 ($millions)
Africa - Middle East
Table 4-11 Africa-Middle East Humidifier Market, 2010 and 2015 ($millions)
The Dehumidifier Market
Figure 4-18 Global Dehumidifier Market, 2006-2010 ($billions)
Regional Dehumidifier Markets
North America
Figure 4-19 Dehumidifier Market - North America, 2006-2010 ($billions)
Table 4-12 North America Dehumidifier Market, 2010 and 2015 ($millions)
Europe
Figure 4-20 Dehumidifier Market - Europe, 2006-2010 ($billions)
Table 4-13 Europe Dehumidifier Market, 2010 and 2015 ($millions)
Asia - Pacific
Table 4-14 Asia - Pacific Dehumidifier Market, 2010 and 2015 ($millions)
South America
Table 4-15 South America Dehumidifier Market, 2010 and 2015 ($millions)
Africa - Middle East
Table 4-16 Africa-Middle East Dehumidifier Market, 2010 and 2015 ($millions)
Summary
CHAPTER 5: PRODUCT PROMOTION AND DISTRIBUTION
Scope
Product Visibility
The Internet
Social Media
Customer Reviews
Circulars
Magazine and Newspaper Ads
Catalogs and Direct Marketing
Television
Trade Shows and Expositions
In-Store Advertisements
Other Marketing Methods
Marketing Messages
Go Green
Figure 5-1 Energy Star Label
Figure 5-2 Indoor airPLUS Program Label
Figure 5-3 Green Seal Label
Figure 5-4 Greenguard IAQ Label
Health Benefits
Aesthetics
Product Sales Channels
The Internet
Retail Stores
Local Specialty Stores
National Specialty Stores
Trade Shows and Expositions
Direct Sales Force
Catalogs and Direct Marketing
Direct Response TV
Product Trends and Innovation
Air Treatment
Bag Filters
Nanofiber Technology
Development Trends
Water Treatment
Bacteria for Purifying Water
Water Treatment in a Packet
Forward Osmosis
Demographics
Ailment Trends
Figure 5-5 Ailment Trends 2007-2009 (percent of U.S. population)
Table 5-1 Selected Ailments of U.S. Adults
Air and Water Treatment Product Ownership
Table 5-2 Air and water Treatment Product Ownership (U.S. Adults)
Figure 5-6 Air and Water Treatment Ownership Trends 2008-2010 (percent of U.S. population)
Air and Water Treatment Product Purchases
Table 5-3 Air and water Treatment Products Purchased in Past 12 Months (U.S. Adults)
Figure 5-6 Air and Water Treatment Ownership Trends 2008-2010 (percent of U.S. population)
Summary
CHAPTER 6: COMPETITIVE PROFILES
Scope
Pentair, Inc
Overview
Table 6-1 Pentair Company Information
Company Performance
Product Portfolio
Table 6-2 Pentair Product Portfolio
Product Distribution
Significant Developments
Eureka Forbes, LTD
Overview
Table 6-3 Eureka Forbes Company Information
Company Performance
Product Portfolio
Product Distribution
Table 6-4 Eureka Forbes Product Portfolio
Significant Developments
RainSoft Water Conditioning Company
Overview
Table 6-5 RainSoft Company Information
Company Performance
Product Portfolio
Table 6-6 RainSoft Product Portfolio
Product Distribution
Significant Developments
Culligan International Company
Overview
Table 6-7 Culligan Company Information
Company Performance
Product Portfolio
Table 6-8 Culligan Product Portfolio
Product Distribution
Significant Developments
EcoWater Systems, LLC
Overview
Table 6-9 EcoWater Company Information
Company and Product Performance
Product Portfolio
Table 6-10 EcoWater Product Portfolio
Product Distribution
Significant Developments
Jarden Corporation
Overview
Table 6-11 Jarden Company Information
Company Performance
Product Portfolio
Table 6-12 Jarden Product Portfolio
Product Distribution
Significant Developments
Nalco Holding Company
Overview
Table 6-13 Nalco Company Information
Company Performance
Product Portfolio
Table 6-14 Nalco Product Portfolio
Product Distribution
Significant Developments
Kaz, Incorporated
Overview
Table 6-15 Kaz Company Information
Company Performance
Product Portfolio
Table 6-16 Kaz Product Portfolio
Product Distribution
Plaston Holding AG
Overview
Table 6-17 Plaston Company Information
Company Performance
Product Portfolio
Table 6-18 Plaston Product Portfolio
Product Distribution
Significant Events
Incen AG (dba IQAir)
Overview
Table 6-19 Incen Company Information
Company Performance
Product Portfolio
Table 6-20 Incen Product Portfolio
Product Distribution
Significant Events
APPENDIX
Scope
Research Methodology
Water Problems
Water Contaminants
Table 1-1 Major Water Problems
Water Treatment Technologies
Table 1-2 Residential Water Treatment Methods
Air Problems
Indoor Air Quality
Health Issues
Table 1-3 Indoor Airborne Contaminants
Air Treatment Technologies
Table 1-4 Air Cleaning Technologies
Market Growth
Water Treatment Market - Global
Water Treatment Market - Regional
Water Treatment Market - Country Level
Water Treatment Market - Technologies
Table 1-5 Water Treatment Market Size by Technology, 2010 and 2015 ($billions)
Air Treatment Market - Global
Table 1-6 Minimum Efficiency Reporting Values (MERV) for Filters
Air Treatment Market - Regional
Air Treatment Market - Country Level
Figure 1-8 Air Treatment Markets by Country, 2010 to 2015 ($ billions)
Air Treatment Market - Technologies
Table 1-7 Air Treatment Market Size by Technology, 2010 and 2015 ($billions)
Growth Factors
Summary
CHAPTER 2: MARKET DEFINITION
Scope
Water Treatment
Drinking Water Problems
Table 2-1 Major Water Problems and Treatment Methods
Waterborne Pathogens
Radionuclides
Disinfectants
Disinfection By-Products
Inorganic Compounds
Synthetic Organic Compounds
Volatile Organic Compounds
Other Water Problems
Types of Water Treatment Systems
Point-of-Entry Systems (POE)
Point-of-Use Systems (POU)
Water Treatment Methods
Table 2-2 Water Treatment Methods
Water Softening
Ion Exchange Process
Reverse Osmosis
Catalytic Media
Magnetics
Table 2-3 Water Softening Treatment Comparisons
A note on Water Conditioning
Disinfection
Distillation
Filtration
Clarification
Electrodialysis
Biological Water Purification
Electrodeionization (EDI)
Aeration
Types of Water Supply Systems
Public Water Systems
Figure 2-1 U.S. Public Water Systems by Type & Population Served
Figure 2-2 People Served by U.S. Public Water Systems by Type of Water System
Public Water System Ownership
Figure 2-3 Water System Ownership by Type of System
National Primary Drinking Water Regulations
Maximum Contaminant Level Goals (MCLG)
Maximum Contaminant Levels (MCL)
Treatment Technique
Maximum Residual Disinfectant Level Goal (MRDLG)
Maximum Residual Disinfectant Level (MRDL)
Table 2-4 List of Waterborne Microorganism Contaminants & Maximum Contaminant Levels
Sources of Water
Surface water
Ground water
Fresh Water Usage
Figure 2-4 Per Capita Domestic Water Consumption, U.S. versus Selected Countries (cubic meters)
Figure 2-5 Percent of Total Water Usage for Domestic Purposes, U.S. versus Selected Countries
Air Treatment
Air Problems
Table 2-5 Indoor Airborne Contaminants
Figure 2-6 Selected Airborne Contaminant Size (Microns)
Air Treatment Technologies
Table 2-6 Air Cleaning Technologies
Types of Air Treatment Systems
Portable Air Treatment Systems
Whole-house Air Treatment Systems
Clean Air Laws and Regulations
Table 2-7 Deaths Attributable to Indoor Air Pollution from Burning Solid Fuels (per 1000 people)
Macroeconomic Trends
Demographic Trends
Figure 2-7 World Population Growth 1804 through 2009 (billions)
Table 2-8 Birth Rates of Selected Countries, 2008
Home Construction Trends
Figure 2-8 Work Started on Dwellings for OECD Countries 2006 - 2009 (base year 2005 = 100)
Economic Trends
Figure 2-9 GDP Growth Per Capita by Region 2006 - 2009 (percent)
Summary
CHAPTER 3: WATER TREATMENT MARKET SIZE AND GROWTH
Scope
Current Market Size - Water Treatment
Water Treatment Segments
Figure 3-1 Global Water Treatment Market ($ billions)
Potable Water Supplies
Water Treatment Awareness
Water Treatment Demand
Figure 3-2 Global Water Treatment Market, 2006-2010 ($ billions)
Figure 3-3 Residential Water Treatment Market by Region, 2006-2010 ($ billions)
Figure 3-4 Industrial Water Treatment Market by Region, 2006-2010 ($ billions)
The Water Softener Market
Figure 3-5 Water Softener Market, 2006-2010 ($ billions)
Brine Disposal Issues
Figure 3-6 Residential Water Softener Market - Top Markets, 2006-2010 ($ billions)
The Water Filter Market
Figure 3-7 Water Filter Market - Top Markets, 2006-2010 ($ billions)
Faucet-Mount Filtration Systems
Pour-Through Filtration Products
Countertop Manual Fill Products
Countertop Filtration Systems
Plumbed-In Filtration Systems
Water Bottle Filtration Products
Whole House Filtration Products
Figure 3-8 Residential Water Filter Market by Region, 2006-2010 ($ millions)
The Reverse Osmosis Market
Figure 3-9 Reverse Osmosis Water Treatment Market, 2006-2010 ($ billions)
Table 3-1 Reverse Osmosis Membrane Comparisons
Figure 3-10 Reverse Osmosis Water Treatment Market, 2006-2010 ($ billions)
The Disinfectant Market
Ozone Disinfectant Products
Figure 3-11 Industrial Ozone Water Treatment Market, 2006-2010 ($ millions)
Ultraviolet (UV) Disinfectant Products
Figure 3-12 Ultraviolet (UV) Water Treatment Market, 2006-2010 ($ billions)
The Distillation Market
Figure 3-13 Ultraviolet (UV) Water Treatment Market, 2006-2010 ($ billions)
Market Projections - Water Treatment
Water Problems
Growth Factors
Market Size
Figure 3-14 Global Water Treatment Market, 2010-2015 ($ billions)
Figure 3-15 Global Residential Water Treatment Market by Region, 2010-2015 ($ billions)
Figure 3-16 Global Industrial Water Treatment Market by Region, 2010-2015 ($ billions)
North America
Figure 3-17 North America Water Treatment Market, 2010-2015 ($ billions)
Table 3-2 North America Water Treatment Market Size 2010 and 2015 ($billions)
South America
Figure 3-18 South America Water Treatment Market, 2010-2015 ($ billions)
Table 3-3 South America Water Treatment Market Size 2010 and 2015 ($billions)
Europe
Figure 3-19 Europe Water Treatment Market, 2010-2015 ($ billions)
Table 3-4 Europe Water Treatment Market Size 2010 and 2015 ($billions)
Africa-Middle East
Figure 3-20 Africa-Middle East Water Treatment Market, 2010-2015 ($ billions)
Table 3-5 Africa-Middle East Water Treatment Market Size 2010 and 2015 ($billions)
Asia - Pacific
Figure 3-21 Asia - Pacific Water Treatment Market, 2010-2015 ($ billions)
Table 3-6 Asia - Pacific Water Treatment Market Size 2010 and 2015 ($billions)
Market Projections - Water Softeners
Figure 3-22 Global Water Softener Market, 2010-2015 ($ billions)
Table 3-7 Global Water Softener Market Size, 2010 and 2015 ($ millions)
Market Projections - Water Filters
Figure 3-23 Global Water Filter Market, 2010-2015 ($ billions)
Table 3-8 Global Water Filter Market Size, 2010 and 2015 ($ millions)
Market Projections - Reverse Osmosis
Figure 3-24 Global Reverse Osmosis Market, 2010-2015 ($ billions)
Table 3-9 Global Reverse Osmosis Market Size, 2010 and 2015 ($ millions)
Market Projections - Disinfectants
Figure 3-25 Global Ultraviolet and Ozone Water Treatment Market, 2010-2015 ($ billions)
Table 3-10 Global Ultraviolet Water Treatment Market Size, 2010 and 2015 ($ millions)
Table 3-11 Global Ozone Water Treatment Market Size, 2010 and 2015 ($ millions)
Market Projections - Distillers
Figure 3-25 Global Distillation Water Treatment Market, 2010-2015 ($ billions)
Summary
CHAPTER 4: AIR TREATMENT MARKET SIZE AND GROWTH
Scope
Current Market Size - Air Treatment
Air Treatment Segments
Figure 4-7 Global Air Treatment Market ($ billions)
Figure 4-2 Indoor Air Treatment Filter Market (% of market)
Air Pollution
Demand for Air Treatment Products
Figure 4-3 Global Indoor Air Treatment Filter Market, 2006-2010 ($billions)
Figure 4-4 Residential Indoor Air Treatment Filter Market by Region, 2006-2010 ($billions)
Figure 4-5 Industrial and Commercial Indoor Air Filter Treatment Market by Region, 2006-2010 ($billions)
Indoor Humidity
The Humidifier Market
Figure 4-6 Global Dehumidifier Market, 2006-2010 ($billions)
The Dehumidifier Market
Figure 4-7 Global Dehumidifier Market, 2006-2010 ($billions)
Market Projections - Air Treatment
Air Problems
Growth Factors
Market Size
Figure 4-8 Global Air Treatment Market, 2006-2010 ($billions)
The IAQ Filtration Market
Figure 4-9 Global IAQ Filter Market, 2006-2010 ($billions)
Regional IAQ Filter Markets
Asia - Pacific
Figure 4-10 IAQ Filter Market - Asia-Pacific Region, 2006-2010 ($billions)
Table 4-1 Asia - Pacific IAQ Filter Market, 2010 and 2015 ($millions)
Europe
Table 4-2 Europe IAQ Filter Market, 2010 and 2015 ($millions)
North America
Figure 4-12 IAQ Filter Market - North America, 2006-2010 ($billions)
Table 4-3 North America IAQ Filter Market, 2010 and 2015 ($millions)
South America
Figure 4-13 IAQ Filter Market - South America, 2006-2010 ($billions)
Table 4-4 South America IAQ Filter Market, 2010 and 2015 ($millions)
Africa and the Middle East
Table 4-5 Africa-Middle East IAQ Filter Market, 2010 and 2015 ($millions)
Combined IAQ Filter Market
Figure 4-14 IAQ Filter Market by Region, 2006-2010 ($billions)
Table 4-6 IAQ Filter Market by Region, 2010 and 2015 ($ millions)
The Humidifier Market
Figure 4-14 Global Humidifier Market, 2006-2010 ($billions)
Regional Humidifier Markets
North America
Figure 4-15 Humidifier Market - North America, 2006-2010 ($billions)
Table 4-7 North America Humidifier Market, 2010 and 2015 ($millions)
Europe
Figure 4-16 Humidifier Market - Europe, 2006-2010 ($billions)
Table 4-8 Europe Humidifier Market, 2010 and 2015 ($millions)
Asia - Pacific
Figure 4-17 Humidifier Market - Asia-Pacific, 2006-2010 ($billions)
Table 4-9 Asia - Pacific Humidifier Market, 2010 and 2015 ($millions)
South America
Table 4-10 South America Humidifier Market, 2010 and 2015 ($millions)
Africa - Middle East
Table 4-11 Africa-Middle East Humidifier Market, 2010 and 2015 ($millions)
The Dehumidifier Market
Figure 4-18 Global Dehumidifier Market, 2006-2010 ($billions)
Regional Dehumidifier Markets
North America
Figure 4-19 Dehumidifier Market - North America, 2006-2010 ($billions)
Table 4-12 North America Dehumidifier Market, 2010 and 2015 ($millions)
Europe
Figure 4-20 Dehumidifier Market - Europe, 2006-2010 ($billions)
Table 4-13 Europe Dehumidifier Market, 2010 and 2015 ($millions)
Asia - Pacific
Table 4-14 Asia - Pacific Dehumidifier Market, 2010 and 2015 ($millions)
South America
Table 4-15 South America Dehumidifier Market, 2010 and 2015 ($millions)
Africa - Middle East
Table 4-16 Africa-Middle East Dehumidifier Market, 2010 and 2015 ($millions)
Summary
CHAPTER 5: PRODUCT PROMOTION AND DISTRIBUTION
Scope
Product Visibility
The Internet
Social Media
Customer Reviews
Circulars
Magazine and Newspaper Ads
Catalogs and Direct Marketing
Television
Trade Shows and Expositions
In-Store Advertisements
Other Marketing Methods
Marketing Messages
Go Green
Figure 5-1 Energy Star Label
Figure 5-2 Indoor airPLUS Program Label
Figure 5-3 Green Seal Label
Figure 5-4 Greenguard IAQ Label
Health Benefits
Aesthetics
Product Sales Channels
The Internet
Retail Stores
Local Specialty Stores
National Specialty Stores
Trade Shows and Expositions
Direct Sales Force
Catalogs and Direct Marketing
Direct Response TV
Product Trends and Innovation
Air Treatment
Bag Filters
Nanofiber Technology
Development Trends
Water Treatment
Bacteria for Purifying Water
Water Treatment in a Packet
Forward Osmosis
Demographics
Ailment Trends
Figure 5-5 Ailment Trends 2007-2009 (percent of U.S. population)
Table 5-1 Selected Ailments of U.S. Adults
Air and Water Treatment Product Ownership
Table 5-2 Air and water Treatment Product Ownership (U.S. Adults)
Figure 5-6 Air and Water Treatment Ownership Trends 2008-2010 (percent of U.S. population)
Air and Water Treatment Product Purchases
Table 5-3 Air and water Treatment Products Purchased in Past 12 Months (U.S. Adults)
Figure 5-6 Air and Water Treatment Ownership Trends 2008-2010 (percent of U.S. population)
Summary
CHAPTER 6: COMPETITIVE PROFILES
Scope
Pentair, Inc
Overview
Table 6-1 Pentair Company Information
Company Performance
Product Portfolio
Table 6-2 Pentair Product Portfolio
Product Distribution
Significant Developments
Eureka Forbes, LTD
Overview
Table 6-3 Eureka Forbes Company Information
Company Performance
Product Portfolio
Product Distribution
Table 6-4 Eureka Forbes Product Portfolio
Significant Developments
RainSoft Water Conditioning Company
Overview
Table 6-5 RainSoft Company Information
Company Performance
Product Portfolio
Table 6-6 RainSoft Product Portfolio
Product Distribution
Significant Developments
Culligan International Company
Overview
Table 6-7 Culligan Company Information
Company Performance
Product Portfolio
Table 6-8 Culligan Product Portfolio
Product Distribution
Significant Developments
EcoWater Systems, LLC
Overview
Table 6-9 EcoWater Company Information
Company and Product Performance
Product Portfolio
Table 6-10 EcoWater Product Portfolio
Product Distribution
Significant Developments
Jarden Corporation
Overview
Table 6-11 Jarden Company Information
Company Performance
Product Portfolio
Table 6-12 Jarden Product Portfolio
Product Distribution
Significant Developments
Nalco Holding Company
Overview
Table 6-13 Nalco Company Information
Company Performance
Product Portfolio
Table 6-14 Nalco Product Portfolio
Product Distribution
Significant Developments
Kaz, Incorporated
Overview
Table 6-15 Kaz Company Information
Company Performance
Product Portfolio
Table 6-16 Kaz Product Portfolio
Product Distribution
Plaston Holding AG
Overview
Table 6-17 Plaston Company Information
Company Performance
Product Portfolio
Table 6-18 Plaston Product Portfolio
Product Distribution
Significant Events
Incen AG (dba IQAir)
Overview
Table 6-19 Incen Company Information
Company Performance
Product Portfolio
Table 6-20 Incen Product Portfolio
Product Distribution
Significant Events
APPENDIX
