Laundry Care in South Africa

Date: June 17, 2014
Pages: 36
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LD8E994F351EN
Leaflet:

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Laundry Care in South Africa
South Africa had to face challenging economic conditions in 2013. The rising cost of living, the high level of unemployment and poor job prospects negatively impacted the purchasing power of lower-income consumers. This consumer group was highly price-sensitive, resulting in more spending cuts in order to save money. To face these socioeconomic conditions, retailers and brand owners entered into fierce price competition, such as offering price decreases in order to make products more appealing...

Euromonitor International's Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2008-2013
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2008-2013
  Table 3 Sales of Laundry Care by Category: % Value Growth 2008-2013
  Table 4 Sales of Laundry Aids by Category: Value 2008-2013
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2008-2013
  Table 6 Sales of Laundry Detergents by Category: Value 2008-2013
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2008-2013
  Table 8 Sales of Fabric Softeners by Standard vs Concentrated: % Value 2008-2013
  Table 9 NBO Company Shares of Laundry Care: % Value 2009-2013
  Table 10 LBN Brand Shares Laundry Care: % Value 2010-2013
  Table 11 NBO Company Shares of Laundry Aids: % Value 2009-2013
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2010-2013
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2009-2013
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2010-2013
  Table 15 Forecast Sales of Laundry Care by Category: Value 2013-2018
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2013-2018
Amka Products (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Amka Products (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Amka Products (Pty) Ltd: Competitive Position 2013
Pick 'n' Pay Retailers (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 3 Pick 'n' Pay Retailers (Pty) Ltd: Key Facts
Summary 4 Pick 'n' Pay Retailers (Pty) Ltd: Operational Indicators
Internet Strategy
Summary 5 Pick 'n' Pay Retailers (Pty) Ltd: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 6 Pick 'n' Pay Retailers (Pty) Ltd: Private Label Portfolio
Competitive Positioning
Summary 7 Pick 'n' Pay Retailers (Pty) Ltd: Competitive Position 2013
Procter & Gamble (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 8 Procter & Gamble (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 9 Procter & Gamble (Pty) Ltd: Competitive Position 2013
Reckitt Benckiser South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 10 Reckitt Benckiser South Africa (Pty) Ltd: Key Facts
Company Background
Production
Summary 11 Reckitt Benckiser South Africa (Pty) Ltd: Production Statistics 2013
Competitive Positioning
Summary 12 Reckitt Benckiser South Africa (Pty) Ltd: Competitive Position 2013
Tiger Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 13 Tiger Brands Ltd: Key Facts
Summary 14 Tiger Brands Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Tiger Brands Ltd: Competitive Position 2013
Unilever South Africa (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 16 Unilever South Africa (Pty) Ltd: Key Facts
Company Background
Production
Summary 17 Unilever South Africa (Pty) Ltd: Production Statistics 2013
Competitive Positioning
Summary 18 Unilever South Africa (Pty) Ltd: Competitive Position 2013
Executive Summary
Lower Purchasing Power Changes Consumers' Shopping Patterns
the Impact of Inflation on Home Care
A Challenging Competitive Landscape
the Dominance of Supermarkets
Value Sales Growth Expected To 2018
Key Trends and Developments
Purchasing Power Is Impacted by the Challenging Economic Conditions
Cleanliness Is A Growth Driver in Home Care
Intense Competition Between Key Players
Market Indicators
  Table 17 Households 2008-2013
Market Data
  Table 18 Sales of Home Care by Category: Value 2008-2013
  Table 19 Sales of Home Care by Category: % Value Growth 2008-2013
  Table 20 NBO Company Shares of Home Care: % Value 2009-2013
  Table 21 LBN Brand Shares of Home Care: % Value 2010-2013
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2008-2013
  Table 23 Distribution of Home Care by Format: % Value 2008-2013
  Table 24 Distribution of Home Care by Format and Category: % Value 2013
  Table 25 Forecast Sales of Home Care by Category: Value 2013-2018
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2013-2018
Sources
Summary 19 Research Sources
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