Laundry Care in South Africa

Date: August 19, 2013
Pages: 30
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LD8E994F351EN
Leaflet:

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Laundry Care in South Africa
South Africa faced ongoing economic problems at the end of the review period, with high unemployment and inflation. Low-income consumers suffered most from these trends, with many seeing their real disposable income levels decline over the last 10 years and poverty remaining widespread. These trends resulted in a stronger focus on price in laundry care for many consumers, which in turn encouraged stronger price competition among the leading players. A focus on price also continued to boost...

Euromonitor International's Laundry Care in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
LAUNDRY CARE IN SOUTH AFRICA
Euromonitor International
August 2013

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2007-2012
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2007-2012
  Table 3 Sales of Laundry Care by Category: % Value Growth 2007-2012
  Table 4 Sales of Laundry Aids by Category: Value 2007-2012
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2007-2012
  Table 6 Sales of Laundry Detergents by Category: Value 2007-2012
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2007-2012
  Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2007-2012
  Table 9 Laundry Care Company Shares 2008-2012
  Table 10 Laundry Care Brand Shares 2009-2012
  Table 11 Laundry Aids Company Shares 2008-2012
  Table 12 Laundry Aids Brand Shares 2009-2012
  Table 13 Laundry Detergents Company Shares 2008-2012
  Table 14 Laundry Detergents Brand Shares 2009-2012
  Table 15 Forecast Sales of Laundry Care by Category: Value 2012-2017
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2012-2017
Amka Products (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 1 Amka Products (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Amka Products (Pty) Ltd: Competitive Position 2012
Bliss Chemicals (pty) Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 3 Bliss Chemicals (Pty) Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Bliss Chemicals (Pty) Ltd: Competitive Position 2012
Tiger Brands Ltd in Home Care (south Africa)
Strategic Direction
Key Facts
Summary 5 Tiger Brands Ltd: Key Facts
Summary 6 Tiger Brands Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Tiger Brands Ltd: Competitive Position 2012
Executive Summary
Review Period Growth Fuelled by Focus on Hygiene But Hindered by Economy
Cost-conscious Consumers Attracted by Price Promotions and Multifunctional Products
Multinationals Dominate But Face A Growing Challenge From Private Label
Supermarkets Continues To Dominate Sales
Steady Growth To Continue Over Forecast Period
Key Trends and Developments
Economic Factors Continue To Constrain Value Sales Growth
Pollution and Overcrowded Cities Fuel A Stronger Focus on Cleanliness
Multinationals Face Growing Challenge From Private Label and Domestic Player Tiger Brands in Many Areas
Heavy Income Disparity Shapes Different Income Groups' Demands
Market Indicators
  Table 17 Households 2007-2012
Market Data
  Table 18 Sales of Home Care by Category: Value 2007-2012
  Table 19 Sales of Home Care by Category: % Value Growth 2007-2012
  Table 20 Home Care Company Shares 2008-2012
  Table 21 Home Care Brand Shares 2009-2012
  Table 22 Penetration of Private Label by Category 2007-2012
  Table 23 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  Table 25 Forecast Sales of Home Care by Category: Value 2012-2017
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 8 Research Sources
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