Synopsis
Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It analyzes how marketing expenditure, business strategies and practices in the packaging industry are set to change in 2012-13. The report also identifies key important factors for retaining and acquiring customers. The report also provides access to information categorized by region, company type and size.
Scope
Reasons To Buy
- Analysis of opinions drawn from leading packaging industry executives.
- Analysis of the key marketing aims for suppliers.
Summary
This report is the result of an extensive survey drawn from Canadean’s exclusive panel of leading packaging industry executives. It analyzes how marketing expenditure, business strategies and practices in the packaging industry are set to change in 2012-13. The report also identifies key important factors for retaining and acquiring customers. The report also provides access to information categorized by region, company type and size.
Scope
- The opinions and forward looking statements of 217 industry executives have been captured in our in-depth survey, of which 32% represent Director and C-level respondents.
- The research is based on primary survey research conducted by Canadean accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global%-%drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- This report covers data and analysis on marketing and industry developments.
- Key topics covered include supplier marketing behaviors and strategies.
- The report provides insights into the marketing needs of packaging industry suppliers and how they are looking to develop their marketing and sales strategies in the future.
Reasons To Buy
- This report will help you to drive revenues by understanding future product investment areas and growth regions.
- This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
- This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
- This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
- This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.
1 INTRODUCTION
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 GLOBAL PACKAGING INDUSTRY 2012: KEY MARKETING AIMS OF SUPPLIERS
2.1 Key marketing aims of suppliers
2.2 Key marketing aims by region
2.3 Key marketing aims by company turnover
2.4 Key marketing aims by revenue growth expectations
3 APPENDIX
3.1 Global Packaging Industry Full Survey Results
3.2 About Canadean
3.3 Disclaimer
LIST OF TABLES
Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012
Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012
Table 7: Global Packaging suppliers Respondents by Region (%), 2012
Table 8: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
Table 9: Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
Figure 2: Global Packaging Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 3: Global Packaging Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 4: Global Packaging Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
1.1 What is This Report About?
1.2 Definitions
1.3 Methodology
1.4 Profile of Survey Respondents: Global Packaging Industry
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 GLOBAL PACKAGING INDUSTRY 2012: KEY MARKETING AIMS OF SUPPLIERS
2.1 Key marketing aims of suppliers
2.2 Key marketing aims by region
2.3 Key marketing aims by company turnover
2.4 Key marketing aims by revenue growth expectations
3 APPENDIX
3.1 Global Packaging Industry Full Survey Results
3.2 About Canadean
3.3 Disclaimer
LIST OF TABLES
Table 1: Total Global Packaging Industry Survey Respondents by Company Type, 2012
Table 2: Global Packaging Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Packaging Industry Buyer Respondents by Global Company Turnover (%), 2012
Table 4: Global Packaging Industry Buyer Respondents by Region (%), 2012
Table 5: Global Packaging suppliers Respondents by Job Role (%), 2012
Table 6: Global Packaging suppliers Respondents by Global Turnover (%), 2012
Table 7: Global Packaging suppliers Respondents by Region (%), 2012
Table 8: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
Table 9: Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Key Marketing Aims: Global Packaging Industry Suppliers (%), 2012
Figure 2: Global Packaging Industry Suppliers: Key Marketing Aims by Region (%), 2012
Figure 3: Global Packaging Industry Suppliers: Key Marketing Aims by Turnover (%), 2012
Figure 4: Global Packaging Industry Suppliers: Key Marketing Aims by Revenue Growth (%), 2012
