Business of Consumer Book Publishing 2012
Business of Consumer Book Publishing 2012 is the latest edition of the venerable market intelligence report for the U.S. trade book publishing industry. This all-new edition contains the valuable consumer book information leading publishers, printers, retailers and other industry stakeholders have come to rely on year after year.
As with past editions, Simba presents:
Business of Consumer Book Publishing 2012 also features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them. This isn’t a survey of just consumers who buy books, but rather an independent analysis of the entire population, allowing buyers of this report to understand how everyone perceives books, not just the current crop of ‘readers.’
Our category analysis chapter provides a five-year bestseller history, author rankings and analysis of leading publishers and bestselling titles for the following subjects:
We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Kensington Publishing Corp., Macmillan, Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc. and more.
Simba takes a measured approach to developing its market size estimates and uses its 30+ year history of analyzing the book industry when projecting forecasts. Unlike reports that use a group of consumers they already to be book buyers or readers, Simba believes in a ground-up approach by studying the entire U.S. adult population first and then determining how committed adults are to buying books, both electronic and print. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.
Business of Consumer Book Publishing 2012 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in an industry that has arguably seen more change in the past five years than in the past five centuries.
As with past editions, Simba presents:
- Proprietary data on e-book and print book users; both of ‘users’ and of ‘buyers.’ Unlike other reports, Simba has taken great care for years to differentiate between the two and show the ‘commitment to content’ which is to be a major issue for the industry going forward.
- Analysis of major trends affecting the book market; often featuring proprietary, exclusive data.
- A review book pricing (both print book and electronic book).
- A multi-year analysis of three major bestseller lists.
- Profiles of 15 leading publishers.
- Simba's signature strategic examination of 17 major subject categories (with a 5-year statistical analysis showing the growth of each), and an overall discussion of which ones are the likeliest candidates for growth in print and/or digital forms.
- Projections and insights on what categories will both drive and hamper market expansion.
Business of Consumer Book Publishing 2012 also features coveted demographic information, compiled from Experian Simmons' trusted National Consumer survey which determines exactly who’s buying the books and where they are buying them. This isn’t a survey of just consumers who buy books, but rather an independent analysis of the entire population, allowing buyers of this report to understand how everyone perceives books, not just the current crop of ‘readers.’
Our category analysis chapter provides a five-year bestseller history, author rankings and analysis of leading publishers and bestselling titles for the following subjects:
- Art
- Biography
- Business
- Classic literary fiction
- Computers/technology books
- Cookbooks
- Graphic novels
- Health & fitness
- Mystery
- Political Science
- Reference
- Religious
- Romance
- Science fiction/fantasy
- Self-help
- Sports
- Travel
We include detailed strategic and financial profiles of companies such as Andrews McMeel Publishing, Encylopaedia Britannica, Hachette Book Group, Harlequin Enterprises, HarperCollins, Harry N. Abrams, Kensington Publishing Corp., Macmillan, Penguin Group, Random House Inc., Rodale Inc., Scholastic, Simon & Schuster Inc. and more.
Simba takes a measured approach to developing its market size estimates and uses its 30+ year history of analyzing the book industry when projecting forecasts. Unlike reports that use a group of consumers they already to be book buyers or readers, Simba believes in a ground-up approach by studying the entire U.S. adult population first and then determining how committed adults are to buying books, both electronic and print. Our clients can count on the objectivity and accuracy of our numbers and analysis—whether they’re preparing a strategic presentation, benchmarking their company’s performance against that of their competitors, or seeking out an acquisition, a new partnership or an alliance.
Business of Consumer Book Publishing 2012 is the ‘state of the industry’ report and a must-have for any executive who wants to stay on top of a rapidly changing market-and see what’s next in an industry that has arguably seen more change in the past five years than in the past five centuries.
METHODOLOGY
EXECUTIVE SUMMARY
CHAPTER 1: OVERVIEW OF THE U.S. CONSUMER BOOK MARKET
Introduction
Trade Industry Performance: Then and Now
AAP 2011 Particularly Challenging
Leading U.S. Consumer Book Publishers
Abrams
Andrews McMeel
Encyclopaedia Britannica
Hachette Book Group
Harlequin
HarperCollins
Houghton Mifflin Harcourt
Kensington Publishing
Macmillan
Penguin Group USA
Random House
Rodale
Scholastic
Simon Schuster
John Wiley & Sons
Table 1.1: E-Book and Paperback Consumption, 2010
Table 1.2: E-Book and Paperback Consumption, 2011
Table 1.3: Growth of the Consumer Book Publishing Industry, 2009-2012P
Table 1.4: Domestic net Sales Of Consumer Books by the Book Type, 2010-2011
Table 1.5: Consumer Book Publishers, U.S. Only, Revenue Growth, 2010E-2012P
CHAPTER 2: CURRENT TRENDS IN CONSUMER BOOK PUBLISHING
Introduction
Fewer Are Buying
Fewer Adults Buying Books as Gifts
Book Buying Among Age Groups Erratic
Border’s Fall, Other Factors Changing Retailing Landscape
Fewer Authors Responsible for More Hits
Book Prices Continue to Stay Steady As Some Look for Advantage
Media Tie-Ins and Popular Culture Continue to Feed Books
E-Book Sales Continue to Cannibalize Print as Fragmentation Continues
Non-Book Digital Content Continuing to Gnaw the Industry
Piracy Risks Abound
Profits Among Leading Trade Publishers
Mergers & Acquisitions: 2011 A Turbulent Year
Bestseller List Expansion Bringing More Books To Public Eye
New York Times: Changes in the List Changes the Analysis
2011 Bestsellers
New Books
Top Titles Overall
Top Authors
Leading Imprints
Top Categories
More Books Showing Up on the List…But Spending Less Time There
Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Bought Book(s) as Gifts
Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
Table 2.4: Average Titles per Author on Lists, 2006-2011
Table 2.5: Fiction List Price Overview (Q1 2008 to Q1 2012)
Table 2.6: Nonfiction List Price Overview (Q1 2008 to Q1 2012)
Table 2.7: E-Book Price Overview (Q1 2008 to Q1 2012)
Table 2.8: Five-Year Trend: Movie Tie-In by Consolidated Rating, 2007-2011
Table 2.9: Publisher’s Profitability, 2011 vs. 2010
Table 2.10: Number of New Titles on Lists, January-December 2011
Table 2.11: Top 50 New Titles, January-December 2011
Table 2.12: Best Performing Books, 2007-2011
Table 2.13: Total Number of ISBNs on Lists, January-December 2011
Table 2.14: Top 15 Titles, January-December 2011
Table 2.15: Best Performing Authors, 2007-2011
Table 2.16: Top 50 Authors, January-December 2011
Table 2.17: Best Performing Imprints, 2007-2011
Table 2.18: Top 50 Imprints, January-December 2011
Table 2.19: Best Performing Categories, 2007-2011
Table 2.20: Top 50 Categories, January-December 2011
Table 2.21: Average Weeks on Lists, 2006-2011
Table 2.22: Average Titles per Imprint, 2006-2011
Table 2.23: Top 15 Titles, New York Times, January-December 2011
Table 2.24: New to Database, January 2011-January 2012
CHAPTER 3: TRADE BOOK PUBLISHING: CATEGORY ANALYSIS
Introduction
Category Performance
Estimated and Projected Size of Select Consumer Categories
Art Books
Five-Year Art Book Trends
Size of the Art Book Category
Biographies
Five-Year Biography Book Trends: Format, Segment, Performance and Key Publishers
Size of the Biography Book Category
Business Books
Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers
Size of the Business Book Category
Classic Literary Fiction
Classic Literary Fiction Five Year Trends
Size of the Classic Literary Fiction Market
Computer/Technology Books
Computer/Technology Trends: Format, Segment, Performance and Key Publishers
Size of the Computer/Technology Book Market
Cookbooks
Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers
Size of the Cookbook Market
Graphic Novels
Five-Year Graphic Novels Trends
Size of the Graphic Novel Market
Health & Fitness Books
Five-Year Health & Fitness Trends
Size of the Health & Fitness Book Market
Mystery Books
Five-Year Mystery Book Trends
Size of Mystery Book Market
Political Commentary/Political Science
Political Commentary Book Five-Year Trends
Size of the Political Commentary/Current Events Book Market
Reference Books
Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers
Size of the Reference Book Market
Religious/Inspirational Books
Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers
Size of the Religious/Inspirational Book Market
Romance Books
Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers
Size of the Romance Book Market
Science Fiction/Fantasy Books
Five-Year Sci-Fi/Fantasy Book Trends
Size of the Sci-Fi/Fantasy Book Market
Self-Help Books
Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers
Size of the Self-Help Book Market
Sports Books
Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers
Size of the Sports Book Market
Travel Books
Five-Year Travel Book Trends
Size of the Travel Book Market and Title Output
Table 3.1: Five-Year Trends for Leading Categories
Table 3.2: Bookstore Responses: Events Forecast for 2012
Table 3.3: How Bookstores Plan to Stock Different Categories in 2012
Table 3.4: Adult Formats and Their Performance for 2011
Table 3.5: Children’s Formats and Their Performance for 2011
Table 3.6: Estimated Revenue of Market Categories, 2011
Table 3.7: Estimated Size of Market Categories, 2012
Table 3.8: Five-Year Trend: Art by Consolidated Rating, 2007-2011
Table 3.9: Format and Segment Trends: Art, 2007-2011
Table 3.10: Bestselling Art Books, 2011
Table 3.11: Estimated Size of the Biography Market by Revenue, 2008-2012P
Table 3.12: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2007-2011
Table 3.13: Format and Segment Trends: Biographies, 2007-2011
Table 3.14: Top 20 Biography Authors, January-December 2011
Table 3.15: Top 20 Biography Book Imprints, January-December 2011
Table 3.16: Bestselling Biography Books, 2011
Table 3.17: Estimated Size of the Business Book Market by Revenue, 2008-2012P
Table 3.18: Five-Year Trend: Business & Economics by Consolidated Rating, 2007-2011
Table 3.19: Format and Segment Trends: Business, 2007-2011
Table 3.20: Top 20 Business Book Imprints, January-December 2011
Table 3.21: Bestselling Business Books, 2011
Table 3.22: Top 20 Business Authors, January-December 2011
Table 3.23: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2008-2012P
Table 3.24: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2007-2011
Table 3.25: Format and Segment Trends: Classic Literary Fiction, 2007-2011
Table 3.26: Top 20 Classic Literary Fiction Book Imprints, January-December 2011
Table 3.27: Bestselling Classic Literary Fiction Books, 2011
Table 3.28: Top 20 Literary Fiction Authors, January-December 2011
Table 3.29: Estimated Size of the Computer Book Market by Revenue, 2008-2012P
Table 3.30: Estimated Size of the Cookbook Market by Revenue, 2008-2012P
Table 3.31: Five-Year Trend: Cookbooks by Consolidated Rating, 2007-2011
Table 3.32: Top 20 Cookbook Authors, January-December 2011
Table 3.33: Format and Segment Trends: Cookbooks, 2007-2011
Table 3.34: Top 20 Cookbook Imprints, January-December 2011
Table 3.35: Bestselling Cookbooks, 2011
Table 3.36: Estimated Size of the Graphic Novel Market by Revenue, 2008-2012P
Table 3.37: Five-Year Trend: Graphic Novels by Consolidated Rating, 2007-2011
Table 3.38: Format and Segment Trends: Graphic Novels, 2006-2010
Table 3.39: Top 20 Graphic Novel Imprints, January-December 2011
Table 3.40: Bestselling Graphic Novels, 2011
Table 3.41: Top 20 Graphic Novel Authors, January-December 2011
Table 3.42: Estimated Size of the Health & Fitness Book Market by Revenue, 2008-2012P
Table 3.43: Five-Year Trend: Health & Fitness by Consolidated Rating, 2007-2011
Table 3.44: Format and Segment Trends: Health & Fitness, 2007-2011
Table 3.45: Top 20 Health & Fitness Book Imprints, January-December 2011
Table 3.46: Bestselling Health & Fitness Books, 2011
Table 3.47: Top 20 Health & Fitness Authors, January-December 2011
Table 3.48: Estimated Size of the Mystery Book Market by Revenue, 2008-2012P
Table 3.49: Five-Year Trend: Mystery & Detective by Consolidated Rating, 2007-2011
Table 3.50: Format and Segment Trends: Mystery, 2007-2011
Table 3.51: Top 20 Mystery Book Imprints, January-December 2011
Table 3.52: Bestselling Mystery Books, 2011
Table 3.53: Top 20 Mystery Book Authors, January-December 2011
Table 3.54: Estimated Size of the Political Commentary/Political Science Book Market by Revenue, 2008-2012P
Table 3.55: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2007-2011
Table 3.56: Top 20 Political Commentary/Current Events Book Imprints, January-December 2011
Table 3.57: Bestselling Political Books
Table 3.58: Top 20 Political Book Authors, January-December 2011
Table 3.59: Format and Segment Trends: Political Science, 2007-2011
Table 3.60: Estimated Size of the Reference Book Market by Revenue, 2008-2012P
Table 3.61: Five-Year Trend: Reference by Consolidated Rating, 2007-2011
Table 3.62: Format and Segment Trends: Reference, 2007-2011
Table 3.63: Reference Imprints, January-December 2011
Table 3.64: Bestselling Reference Books, 2011
Table 3.65: Top 12 Reference Authors, January-December 2011
Table 3.66: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2008-2012P
Table 3.67: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2007-2011
Table 3.68: Format and Segment Trends: Religious/Inspirational, 2007-2011
Table 3.69: Top 20 Religion Imprints, January-December 2011
Table 3.70: Bestselling Religious Books, 2011
Table 3.71: Top 20 Religious Book Authors, January-December 2011
Table 3.72: Estimated Size of the Romance Book Market by Revenue, 2008-2012P
Table 3.73: Five-Year Trend: Romance by Consolidated Rating, 2007-2011
Table 3.74: Format and Segment Trends: Romance, 2007-2011
Table 3.75: Top 20 Romance Imprints, January-December 2011
Table 3.76: Bestselling Romance Books, 2011
Table 3.77: Top 20 Romance Authors, January-December 2011
Table 3.78: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2008-2012P
Table 3.79: Top 20 Science Fiction Authors, January-December 2011
Table 3.80: Top 20 Fantasy Authors, January-December 2011
Table 3.81: Five-Year Trend: Science Fiction by Consolidated Rating, 2007-2011
Table 3.82: Five-Year Trend: Fantasy by Consolidated Rating, 2007-2011
Table 3.83: Format and Segment Trends: Science Fiction, 2007-2011
Table 3.84: Format and Segment Trends: Fantasy, 2007-2011
Table 3.85: Top 20 Science Fiction Imprints, January-December 2011
Table 3.86: Top 20 Fantasy Imprints, January-December 2011
Table 3.87: Top 20 Bestselling Science Fiction Books, 2011
Table 3.88: Bestselling Fantasy Books, 2011
Table 3.89: Estimated Size of the Self-Help Book Market by Revenue, 2008-2012P
Table 3.90: Five-Year Trend: Self-Help by Consolidated Rating, 2007-2011
Table 3.91: Format and Segment Trends: Self-Help, 2007-2011
Table 3.92: Top 20 Self-Help Imprints, January-December 2011
Table 3.93: Bestselling Self-Help Books, 2011
Table 3.94: Top 20 Self-Help Authors, January-December 2011
Table 3.95: Estimated Size of the Sports Book Market by Revenue, 2008-2012P
Table 3.96: New Sports Tiles vs. All New Titles Released, 2006-2010
Table 3.97: Five-Year Trend: Sports by Consolidated Rating, 2007-2011
Table 3.98: Format and Segment Trends: Sports, 2007-2011
Table 3.99: Top 20 Sports Imprints, January-December 2011
Table 3.100: Bestselling Sports Books, 2011
Table 3.101: Top 20 Sports Book Authors, January-December 2011
Table 3.102: Estimated Size of the Travel Book Market by Revenue, 2008-2012P
Table 3.103: Five-Year Trend: Travel by Consolidated Rating, 2007-2011
Table 3.104: Format and Segment Trends: Travel, 2007-2011
Table 3.105: Top 11 Sports Imprints, January-December 2011
Table 3.106: Bestselling Travel Books, 2011
Table 3.107: Top 12 Travel Authors, January-December 2011
CHAPTER 4: BOOK BUYER DEMOGRAPHICS & PSYCHOGRAPHICS
Introduction
Who’s Buying The Books?
Gender and Race
Age Breakdown
Buyers of Books by Education Level
Household Income
Employment Status
Marital Status
Number of People/Number of Children in Household
Age of Children in Household
Type of Residence
Region and Metro Markets
Psychographic Analysis
Psychographic Analysis: Readers & Advertising
Psychographic Analysis: The Internet
Psychographic Analysis: Cell Phones
Psychographic Analysis: High Tech
Psychographic Analysis: Shopping
Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
Table 4.9: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Marital Status
Table 4.10: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of People in HH
Table 4.11: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of Children in HH
Table 4.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age of Children in HH
Table 4.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Type of Residence
Table 4.14: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region
Table 4.15: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Metro Markets
Table 4.16: Overview of Book Purchasing Population General Attitudes: Any Agree
Table 4.17: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population
Table 4.18: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising
Table 4.19: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet, Any Agree
Table 4.20: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Cell Phones
Table 4.21: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of High Tech
Table 4.22: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping
CHAPTER 5: FORECASTS & CONCLUSIONS
Adult Hardcover
Adult Paperback
Adult Mass Market
Children’s Hardcover
Children’s Paperback
Audiobooks
Religious Books
Electronic Books
Recommendations
Table 5.1: Net Consumer Book Sales, 2008-2012P
Table 5.2: Estimated Size of Market Categories, 2012
PROFILES OF LEADING PUBLISHERS
Abrams
Andrews McNeel Publishing
Encyclopaedia Britannica
Hachette Book Group USA
Harlequin Enterprises
HarperCollins Publishers
Houghton Mifflin Harcourt Trade & Reference Publishers
Kensington Publishing Corp.
Macmillan
Penguin Group (USA)
Random House Inc.
Rodale Inc.
Scholastic
Simon & Schuster Inc.
John Wiley & Sons Inc.
EXECUTIVE SUMMARY
CHAPTER 1: OVERVIEW OF THE U.S. CONSUMER BOOK MARKET
Introduction
Trade Industry Performance: Then and Now
AAP 2011 Particularly Challenging
Leading U.S. Consumer Book Publishers
Abrams
Andrews McMeel
Encyclopaedia Britannica
Hachette Book Group
Harlequin
HarperCollins
Houghton Mifflin Harcourt
Kensington Publishing
Macmillan
Penguin Group USA
Random House
Rodale
Scholastic
Simon Schuster
John Wiley & Sons
Table 1.1: E-Book and Paperback Consumption, 2010
Table 1.2: E-Book and Paperback Consumption, 2011
Table 1.3: Growth of the Consumer Book Publishing Industry, 2009-2012P
Table 1.4: Domestic net Sales Of Consumer Books by the Book Type, 2010-2011
Table 1.5: Consumer Book Publishers, U.S. Only, Revenue Growth, 2010E-2012P
CHAPTER 2: CURRENT TRENDS IN CONSUMER BOOK PUBLISHING
Introduction
Fewer Are Buying
Fewer Adults Buying Books as Gifts
Book Buying Among Age Groups Erratic
Border’s Fall, Other Factors Changing Retailing Landscape
Fewer Authors Responsible for More Hits
Book Prices Continue to Stay Steady As Some Look for Advantage
Media Tie-Ins and Popular Culture Continue to Feed Books
E-Book Sales Continue to Cannibalize Print as Fragmentation Continues
Non-Book Digital Content Continuing to Gnaw the Industry
Piracy Risks Abound
Profits Among Leading Trade Publishers
Mergers & Acquisitions: 2011 A Turbulent Year
Bestseller List Expansion Bringing More Books To Public Eye
New York Times: Changes in the List Changes the Analysis
2011 Bestsellers
New Books
Top Titles Overall
Top Authors
Leading Imprints
Top Categories
More Books Showing Up on the List…But Spending Less Time There
Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book in Previous 12 Months
Table 2.2: Overview of Book Purchasing Population (U.S. Adults): Bought Book(s) as Gifts
Table 2.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
Table 2.4: Average Titles per Author on Lists, 2006-2011
Table 2.5: Fiction List Price Overview (Q1 2008 to Q1 2012)
Table 2.6: Nonfiction List Price Overview (Q1 2008 to Q1 2012)
Table 2.7: E-Book Price Overview (Q1 2008 to Q1 2012)
Table 2.8: Five-Year Trend: Movie Tie-In by Consolidated Rating, 2007-2011
Table 2.9: Publisher’s Profitability, 2011 vs. 2010
Table 2.10: Number of New Titles on Lists, January-December 2011
Table 2.11: Top 50 New Titles, January-December 2011
Table 2.12: Best Performing Books, 2007-2011
Table 2.13: Total Number of ISBNs on Lists, January-December 2011
Table 2.14: Top 15 Titles, January-December 2011
Table 2.15: Best Performing Authors, 2007-2011
Table 2.16: Top 50 Authors, January-December 2011
Table 2.17: Best Performing Imprints, 2007-2011
Table 2.18: Top 50 Imprints, January-December 2011
Table 2.19: Best Performing Categories, 2007-2011
Table 2.20: Top 50 Categories, January-December 2011
Table 2.21: Average Weeks on Lists, 2006-2011
Table 2.22: Average Titles per Imprint, 2006-2011
Table 2.23: Top 15 Titles, New York Times, January-December 2011
Table 2.24: New to Database, January 2011-January 2012
CHAPTER 3: TRADE BOOK PUBLISHING: CATEGORY ANALYSIS
Introduction
Category Performance
Estimated and Projected Size of Select Consumer Categories
Art Books
Five-Year Art Book Trends
Size of the Art Book Category
Biographies
Five-Year Biography Book Trends: Format, Segment, Performance and Key Publishers
Size of the Biography Book Category
Business Books
Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers
Size of the Business Book Category
Classic Literary Fiction
Classic Literary Fiction Five Year Trends
Size of the Classic Literary Fiction Market
Computer/Technology Books
Computer/Technology Trends: Format, Segment, Performance and Key Publishers
Size of the Computer/Technology Book Market
Cookbooks
Five-Year Cookbook Trends: Format, Segment, Performance and Key Publishers
Size of the Cookbook Market
Graphic Novels
Five-Year Graphic Novels Trends
Size of the Graphic Novel Market
Health & Fitness Books
Five-Year Health & Fitness Trends
Size of the Health & Fitness Book Market
Mystery Books
Five-Year Mystery Book Trends
Size of Mystery Book Market
Political Commentary/Political Science
Political Commentary Book Five-Year Trends
Size of the Political Commentary/Current Events Book Market
Reference Books
Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers
Size of the Reference Book Market
Religious/Inspirational Books
Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers
Size of the Religious/Inspirational Book Market
Romance Books
Five-Year Romance Book Trends: Format, Segment, Performance and Key Publishers
Size of the Romance Book Market
Science Fiction/Fantasy Books
Five-Year Sci-Fi/Fantasy Book Trends
Size of the Sci-Fi/Fantasy Book Market
Self-Help Books
Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers
Size of the Self-Help Book Market
Sports Books
Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers
Size of the Sports Book Market
Travel Books
Five-Year Travel Book Trends
Size of the Travel Book Market and Title Output
Table 3.1: Five-Year Trends for Leading Categories
Table 3.2: Bookstore Responses: Events Forecast for 2012
Table 3.3: How Bookstores Plan to Stock Different Categories in 2012
Table 3.4: Adult Formats and Their Performance for 2011
Table 3.5: Children’s Formats and Their Performance for 2011
Table 3.6: Estimated Revenue of Market Categories, 2011
Table 3.7: Estimated Size of Market Categories, 2012
Table 3.8: Five-Year Trend: Art by Consolidated Rating, 2007-2011
Table 3.9: Format and Segment Trends: Art, 2007-2011
Table 3.10: Bestselling Art Books, 2011
Table 3.11: Estimated Size of the Biography Market by Revenue, 2008-2012P
Table 3.12: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2007-2011
Table 3.13: Format and Segment Trends: Biographies, 2007-2011
Table 3.14: Top 20 Biography Authors, January-December 2011
Table 3.15: Top 20 Biography Book Imprints, January-December 2011
Table 3.16: Bestselling Biography Books, 2011
Table 3.17: Estimated Size of the Business Book Market by Revenue, 2008-2012P
Table 3.18: Five-Year Trend: Business & Economics by Consolidated Rating, 2007-2011
Table 3.19: Format and Segment Trends: Business, 2007-2011
Table 3.20: Top 20 Business Book Imprints, January-December 2011
Table 3.21: Bestselling Business Books, 2011
Table 3.22: Top 20 Business Authors, January-December 2011
Table 3.23: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2008-2012P
Table 3.24: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2007-2011
Table 3.25: Format and Segment Trends: Classic Literary Fiction, 2007-2011
Table 3.26: Top 20 Classic Literary Fiction Book Imprints, January-December 2011
Table 3.27: Bestselling Classic Literary Fiction Books, 2011
Table 3.28: Top 20 Literary Fiction Authors, January-December 2011
Table 3.29: Estimated Size of the Computer Book Market by Revenue, 2008-2012P
Table 3.30: Estimated Size of the Cookbook Market by Revenue, 2008-2012P
Table 3.31: Five-Year Trend: Cookbooks by Consolidated Rating, 2007-2011
Table 3.32: Top 20 Cookbook Authors, January-December 2011
Table 3.33: Format and Segment Trends: Cookbooks, 2007-2011
Table 3.34: Top 20 Cookbook Imprints, January-December 2011
Table 3.35: Bestselling Cookbooks, 2011
Table 3.36: Estimated Size of the Graphic Novel Market by Revenue, 2008-2012P
Table 3.37: Five-Year Trend: Graphic Novels by Consolidated Rating, 2007-2011
Table 3.38: Format and Segment Trends: Graphic Novels, 2006-2010
Table 3.39: Top 20 Graphic Novel Imprints, January-December 2011
Table 3.40: Bestselling Graphic Novels, 2011
Table 3.41: Top 20 Graphic Novel Authors, January-December 2011
Table 3.42: Estimated Size of the Health & Fitness Book Market by Revenue, 2008-2012P
Table 3.43: Five-Year Trend: Health & Fitness by Consolidated Rating, 2007-2011
Table 3.44: Format and Segment Trends: Health & Fitness, 2007-2011
Table 3.45: Top 20 Health & Fitness Book Imprints, January-December 2011
Table 3.46: Bestselling Health & Fitness Books, 2011
Table 3.47: Top 20 Health & Fitness Authors, January-December 2011
Table 3.48: Estimated Size of the Mystery Book Market by Revenue, 2008-2012P
Table 3.49: Five-Year Trend: Mystery & Detective by Consolidated Rating, 2007-2011
Table 3.50: Format and Segment Trends: Mystery, 2007-2011
Table 3.51: Top 20 Mystery Book Imprints, January-December 2011
Table 3.52: Bestselling Mystery Books, 2011
Table 3.53: Top 20 Mystery Book Authors, January-December 2011
Table 3.54: Estimated Size of the Political Commentary/Political Science Book Market by Revenue, 2008-2012P
Table 3.55: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2007-2011
Table 3.56: Top 20 Political Commentary/Current Events Book Imprints, January-December 2011
Table 3.57: Bestselling Political Books
Table 3.58: Top 20 Political Book Authors, January-December 2011
Table 3.59: Format and Segment Trends: Political Science, 2007-2011
Table 3.60: Estimated Size of the Reference Book Market by Revenue, 2008-2012P
Table 3.61: Five-Year Trend: Reference by Consolidated Rating, 2007-2011
Table 3.62: Format and Segment Trends: Reference, 2007-2011
Table 3.63: Reference Imprints, January-December 2011
Table 3.64: Bestselling Reference Books, 2011
Table 3.65: Top 12 Reference Authors, January-December 2011
Table 3.66: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2008-2012P
Table 3.67: Five-Year Trend: Religious/Inspirational by Consolidated Rating, 2007-2011
Table 3.68: Format and Segment Trends: Religious/Inspirational, 2007-2011
Table 3.69: Top 20 Religion Imprints, January-December 2011
Table 3.70: Bestselling Religious Books, 2011
Table 3.71: Top 20 Religious Book Authors, January-December 2011
Table 3.72: Estimated Size of the Romance Book Market by Revenue, 2008-2012P
Table 3.73: Five-Year Trend: Romance by Consolidated Rating, 2007-2011
Table 3.74: Format and Segment Trends: Romance, 2007-2011
Table 3.75: Top 20 Romance Imprints, January-December 2011
Table 3.76: Bestselling Romance Books, 2011
Table 3.77: Top 20 Romance Authors, January-December 2011
Table 3.78: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2008-2012P
Table 3.79: Top 20 Science Fiction Authors, January-December 2011
Table 3.80: Top 20 Fantasy Authors, January-December 2011
Table 3.81: Five-Year Trend: Science Fiction by Consolidated Rating, 2007-2011
Table 3.82: Five-Year Trend: Fantasy by Consolidated Rating, 2007-2011
Table 3.83: Format and Segment Trends: Science Fiction, 2007-2011
Table 3.84: Format and Segment Trends: Fantasy, 2007-2011
Table 3.85: Top 20 Science Fiction Imprints, January-December 2011
Table 3.86: Top 20 Fantasy Imprints, January-December 2011
Table 3.87: Top 20 Bestselling Science Fiction Books, 2011
Table 3.88: Bestselling Fantasy Books, 2011
Table 3.89: Estimated Size of the Self-Help Book Market by Revenue, 2008-2012P
Table 3.90: Five-Year Trend: Self-Help by Consolidated Rating, 2007-2011
Table 3.91: Format and Segment Trends: Self-Help, 2007-2011
Table 3.92: Top 20 Self-Help Imprints, January-December 2011
Table 3.93: Bestselling Self-Help Books, 2011
Table 3.94: Top 20 Self-Help Authors, January-December 2011
Table 3.95: Estimated Size of the Sports Book Market by Revenue, 2008-2012P
Table 3.96: New Sports Tiles vs. All New Titles Released, 2006-2010
Table 3.97: Five-Year Trend: Sports by Consolidated Rating, 2007-2011
Table 3.98: Format and Segment Trends: Sports, 2007-2011
Table 3.99: Top 20 Sports Imprints, January-December 2011
Table 3.100: Bestselling Sports Books, 2011
Table 3.101: Top 20 Sports Book Authors, January-December 2011
Table 3.102: Estimated Size of the Travel Book Market by Revenue, 2008-2012P
Table 3.103: Five-Year Trend: Travel by Consolidated Rating, 2007-2011
Table 3.104: Format and Segment Trends: Travel, 2007-2011
Table 3.105: Top 11 Sports Imprints, January-December 2011
Table 3.106: Bestselling Travel Books, 2011
Table 3.107: Top 12 Travel Authors, January-December 2011
CHAPTER 4: BOOK BUYER DEMOGRAPHICS & PSYCHOGRAPHICS
Introduction
Who’s Buying The Books?
Gender and Race
Age Breakdown
Buyers of Books by Education Level
Household Income
Employment Status
Marital Status
Number of People/Number of Children in Household
Age of Children in Household
Type of Residence
Region and Metro Markets
Psychographic Analysis
Psychographic Analysis: Readers & Advertising
Psychographic Analysis: The Internet
Psychographic Analysis: Cell Phones
Psychographic Analysis: High Tech
Psychographic Analysis: Shopping
Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
Table 4.9: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Marital Status
Table 4.10: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of People in HH
Table 4.11: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Number of Children in HH
Table 4.12: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age of Children in HH
Table 4.13: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Type of Residence
Table 4.14: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Region
Table 4.15: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Metro Markets
Table 4.16: Overview of Book Purchasing Population General Attitudes: Any Agree
Table 4.17: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S. Adult Population
Table 4.18: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising
Table 4.19: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of the Internet, Any Agree
Table 4.20: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Cell Phones
Table 4.21: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of High Tech
Table 4.22: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping
CHAPTER 5: FORECASTS & CONCLUSIONS
Adult Hardcover
Adult Paperback
Adult Mass Market
Children’s Hardcover
Children’s Paperback
Audiobooks
Religious Books
Electronic Books
Recommendations
Table 5.1: Net Consumer Book Sales, 2008-2012P
Table 5.2: Estimated Size of Market Categories, 2012
PROFILES OF LEADING PUBLISHERS
Abrams
Andrews McNeel Publishing
Encyclopaedia Britannica
Hachette Book Group USA
Harlequin Enterprises
HarperCollins Publishers
Houghton Mifflin Harcourt Trade & Reference Publishers
Kensington Publishing Corp.
Macmillan
Penguin Group (USA)
Random House Inc.
Rodale Inc.
Scholastic
Simon & Schuster Inc.
John Wiley & Sons Inc.
