Air Care in Tunisia

Date: January 18, 2013
Pages: 14
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AB879B49B40EN
Leaflet:

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Air Care in Tunisia
Spray/aerosol air fresheners continued to be the dominant format in air care in Tunisian households in 2012, with home upkeep a crucial aspect of Tunisian culture. Hospitality and receiving guests is a significant aspect of Tunisian life, and home maintenance is crucial in reflecting social status and receiving guests into one’s home. Tunisians would perhaps switch to gel and liquid air fresheners if these products were more price-competitive and better marketed.

Euromonitor International's Air Care in Tunisia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Air Care by Category: Value 2007-2012
  Table 2 Sales of Air Care by Category: % Value Growth 2007-2012
  Table 3 Air Care Company Shares 2008-2012
  Table 4 Air Care Brand Shares 2009-2012
  Table 5 Forecast Sales of Air Care by Category: Value 2012-2017
  Table 6 Forecast Sales of Air Care by Category: % Value Growth 2012-2017
Comptoir De Diffusion Et De Fabrication De Produits D'entretien (codifa) in Home Care (tunisia)
Strategic Direction
Key Facts
Summary 1 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Key Facts
Summary 2 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Comptoir de Diffusion et de Fabrication de Produits d'Entretien (CODIFA): Competitive Position 2012
Executive Summary
Libyan Civil War Impacts Tunisia's Largest Regional Export Market
Bleach A Key Product
Shift From Consumer Market Towards Institutional Sales
Independent Small Grocers Continues To Be the Dominant Distribution Channel
Market Anticipated A Stronger Forecast Period Performance
Market Indicators
  Table 7 Households 2007-2012
Market Data
  Table 8 Sales of Home Care Household Care by Category: Value 2007-2012
  Table 9 Sales of Home Care Household Care by Category: % Value Growth 2007-2012
  Table 10 Home Care Company Shares 2008-2012
  Table 11 Home Care Brand Shares 2009-2012
  Table 12 Penetration of Private Label by Category 2007-2012
  Table 13 Sales of Home Care by Distribution Format: % Analysis 2007-2012
  Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2012
  Table 15 Forecast Sales of Home Care by Category: Value 2012-2017
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 4 Research Sources
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