Company Car Market in India 2009: Market Size and Competitive Landscape

Date: November 1, 2009
Pages: 46
Price:
US$ 3,995.00
Publisher: Datamonitor
Report type: Brief Review
Delivery: E-mail Delivery (PDF)
ID: C35D57F6C6EEN
Leaflet:

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Company Car Market in India 2009: Market Size and Competitive Landscape
Introduction

This report by Datamonitor brings you an insight on the operational leasing market in India; its current size, competitive landscape and growth factors.

Scope

*Competitive Positioning of Leasing Companies with respect to their Market Presence.

*Impact of Global Credit Crunch on India's Car Leasing Market

*Porters Five Force Analysis on India Operational Leasing Market

Highlights

This report presents essential industry insights into the operational leasing market in India, emphasising on the key drivers for the market.

Reasons to Purchase

*Brings you insight into the challenges leasing companies are facing in a new operational leasing market

*Provides overview of the competitive landscape in Indian operational leasing market, as well as the factors driving the growth

OVERVIEW

Catalyst
Executive Summary
Table of Contents
Table of figures
Table of tables

1. THE INDIAN COMPANY CAR MARKET: AN OVERVIEW

1.1 Market Genesis
1.2 Market Size

2. FACTORS INFLUENCING THE COMPANY CAR MARKET IN INDIA

2.1 Factors Driving the Company Car Market in India
  2.1.1 High and Sustained Economic Growth
  2.1.2 Company Cars as an Aid to Curb Attrition
  2.1.3 Company Cars are seen as a Status Symbol
  2.1.4 Corporate Focus on Health, Safety and Environment
  2.1.5 Demand Migration from Two-wheelers to Cars
2.2 Factors Driving the Operational Leasing Market in India
  2.2.1 Tax Benefits to Employees
  2.2.2 General Trend towards Outsourcing of Non-Core Activities
  2.2.3 Leasing Companies Offer Good Residual Values
  2.2.4 Corporate Mindset is changing from Ownership to Leasing
  2.2.5 Economic Growth
  2.2.6 Anticipated or Forthcoming Changes in Tax Legislation
  2.2.7 Favourable Interest Rates
2.3 Market Deterrents
  2.3.1 Low Residual Values Owing to an Unorganized Used Car Market
  2.3.2 Quality and Reliability of Service Providers
  2.3.3 Economic Uncertainty
  2.3.4 Registration Taxes
  2.3.5 Poor Road Infrastructure
  2.3.6 Accounting Treatment of Operational Leasing vs. Other Financing Methods

3. COMPETITIVE LANDSCAPE: INDUSTRY ANALYSIS

3.1 Market Competition
  3.1.1 Competition at the Strategic Level
  3.1.2 Competition Intensity at Various Levels of Indian Company Car Ecosystem
Competition at Generic Level
Competition at Form Level
Competition at Industry Level
Competition at Brand Level
3.2 Porter's Five Forces Analysis
  3.2.1 Bargaining Power of Suppliers
  3.2.2 Bargaining Power of Buyers
  3.2.3 Threat of New Entrants
  3.2.4 Threat of Substitutes
  3.2.5 Industry Rivalry

4. FUTURE OUTLOOK

4.1 Impact of Global Credit Crunch on India's Car Leasing Market
4.2 Operational Leasing to Benefit from Positive Indian Employment Outlook
4.3 Developing Used Car Market to Fuel Growth in Car Leasing
4.4 Car Leasing to Grow in Tandem with the Automobile Market in India

5. WHAT NEEDS TO BE DONE

5.1 Educate the Customer
5.2 Forge Alliances for Remarketing of Vehicles
5.3 Invest in and Integrate Aftermarket Channels
5.4 Focus on a Customer Segment

6. CONCLUSION


APPENDIX

Definitions
Fleet Sales
Company Cars
Operational Leasing
Finance Leasing
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer


LIST OF TABLES


Table 1: Major Car Leasing Companies in India and their approximate Fleet Sizes (2007)
Table 2: Used Car Market in India - Major Players (VM Initiated)
Table 3: Recent Car Launches in India - January 2009 to July 2009
Table 4: Awaited Car Launches in India

LIST OF FIGURES

Figure 1: Market Share of Leasing Companies in Operational Leasing Market in India (2007); Total Estimated Fleet: 21,500
Figure 2: Penetration of Company Car Parc in Total Car Parc in India vs. Europe and Russia (2008)
Figure 3: Penetration of Company Car Sales in Total Passenger Car Sales in India vs. Europe and Russia (2008)
Figure 4: Penetration of Operational Leasing in Company Car Parc - India vs Europe and Russia (2008)
Figure 5: Penetration of Company Cars in Number of Employees in India vs. Western Europe vs. Russia (2008)
Figure 6: Factors helping the growth of Company Car Market in India
Figure 7: Distribution of Contracts of Company Cars in Various Sectors in India (2008)
Figure 8: Attrition Rates in India across different Industry Sectors (2007)
Figure 9: Factors helping the growth Operational Leasing Market in India
Figure 10: Factors acting as deterrents to the Operational Leasing Market in India
Figure 11: Satisfaction Level with the Quality of Service Received from Service Providers
Figure 12: Entry Modes Opted by Various Leasing Companies in India
Figure 13: Competition Intensity at Various Levels of Indian Company Car Ecosystem
Figure 14: Competitive Positioning of Leasing Companies w.r.t their Market Presence (2007)
Figure 15: Bargaining Power of Suppliers
Figure 16: Bargaining Power of Buyers
Figure 17: Threat of New Entrants
Figure 18: Threat of Substitutes
Figure 19: Industry Rivalry
Figure 20: Evolution of Company Car Market in India
Figure 21: Current State of Operational Leasing in India
Figure 22: Employment Scenario in India by Economic Sector
Figure 23: Four Pronged Approach for Operational Leasing Companies in India
Figure 24: Popular Car Segments amongst Indian Employees
Figure 25: Growth of Company Car Market in India

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