Exploring the European Car Wash Market: Customer Behaviour, Sector Value and Channel Success

Date: April 1, 2010
Pages: 81
Price:
US$ 5,695.00
Publisher: Datamonitor
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: EB5529634A0EN
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Exploring the European Car Wash Market: Customer Behaviour, Sector Value and Channel Success
Introduction

The European car wash sector is one which is dominated by service station retailers, however, other players are active in the market and in certain countries commercial hand car washing operations are increasing in importance. This report provides insight into key sector trends as well as data on motorist's wash behaviour, market value and installation numbers by type of car wash and channels.

Scope

* Insight into the key trends impacting the car wash retail sector including forecasts of new vehicle registrations and motorists' car washing behaviour

* Up-to-date car wash value, wash volume and installation data for the UK, France, the Netherlands, Belgium, Sweden, Germany, Spain and Italy

* Consumer data on the effectiveness of different wash types based on criteria including wash quality, wash speed, care for vehicle and value for money

* Overviews of the key car wash manufacturers and operators including service station providers as well as standalone players such as Elephant Bleu

Highlights

In 2009 the combined total value of the commercial car wash market in the region was EUR4,423m. There were 916 million commercial car washes in 2009, and on average each vehicle in the eight markets is cleaned at a commercial wash 4.8 times each year. Service stations are the largest commercial car wash channel in the region.

Germany has the largest commercial car wash market in Europe. In comparison with the rest of the region, Spanish vehicles are cleaned at a commercial car wash most frequently. The UK's commercial hand wash market is the largest wash channel in the country.

The car wash industry has been affected by the economic downturn, with some of the major manufacturers reporting a decline in installation sales. They are now focusing on improving dealer sales. Shell has the largest number of service stations with a car wash in Europe, while IMO has the largest network of standalone wash sites.

Reasons to Purchase

* Make informed investment decisions by understanding the size of the car wash retail market and the nature of the competition within it.

* Formulate market share objectives for your company and assess performance using our value data segmented by channel and installation type.

* Develop superior strategies to those of your competitors by accessing information on their site numbers and marketing activities.
strong>OVERVIEW

Summary
Table of Contents
Table of figures
Table of tables

DEFINING THE CAR WASH MARKET

There are three main types of car wash installation
Automatic washes are still perceived negatively by consumers
A reduction in service stations has reduced the number of roll over installations
Tunnel washes are suitable for sites with a high throughput
Jet washes are the most commonly used installation
Across Europe, there are three commercial wash channels used by private motorists
Service stations are the largest car wash channel in Europe
Standalone operators typically feature well-maintained equipment and high wash throughputs
Hand car washes have varying penetration across Europe due to differing environmental legislation

EUROPEAN OVERVIEW

Each registered vehicle is washed at a commercial car wash an average of 4.8 times each year
The commercial car wash market was worth €4,423m in 2009
Germany has the highest average commercial car wash spend per vehicle
Service stations are most commonly used for car washing
Roll over machines are the largest wash type in the region by value

MARKET DRIVERS

The current economic environment has created new challenges for car wash retail
The crisis-struck European new car market is unlikely to recover properly until 2015
Car usage and fuel demand have been less resilient than usual
Some European motorists have sacrificed paid car washing services in order to reduce motoring spend
Although car wash installation investment is suffering, there are opportunities to improve wash numbers
Site consolidation and occasional supermarket new builds still provide growth opportunities
When selecting a car wash, wash quality and vehicle care are most important to motorists
Environmental issues are increasingly impacting the car wash market
Germany has the strictest car wash regulations in the region examined
More biodegradable chemicals are being developed
The emergence of commercial hand car washing operations is fuelling the environmental debate
Commercial wash operators must appeal to the growing number of environmentally aware consumers

MAJOR PLAYERS IN THE EUROPEAN CAR WASH MARKET

Manufacturers often sell their equipment through specialist car wash dealers
WashTec is one of the leading European car wash manufacturers
Ryko sells its automatic installations in Europe both directly and through distributors
Istobal installations have a strong presence across the Iberian Peninsula
Christ exports just under half of its products to countries outside of Germany
Ceccato has a strong presence at Agip branded sites in Italy
Tammermatic's key markets are Scandinavia and the Baltic states
K?rcher offers a car wash equipment cash back scheme in the UK
Large standalone operators are typically arranged in a franchise-based model
Europe's largest standalone operator, IMO, went into administration in 2009
Standalone player Elephant Bleu has introduced roll over machines at a number of its sites
Mr Wash sites feature conveyor and self-service jet washes
ProntoWash sites are predominantly located at commercial car parks
Service stations are the main car wash operators in Europe
Shell has the largest number of branded service stations with a car wash in Europe
TOTAL offers a pre-loaded car wash card in a number of European markets
Repsol Sprint Wash centres are located throughout Spain and Portugal
Agip accounts for 24% of all service stations with a car wash in Italy
PKN Orlen has begun to invest in car washes
Two-thirds of car wash installations at Statoil sites in Sweden feature water recycling equipment

CAR WASH COUNTRY PROFILES

France
  On average each vehicle in France is cleaned over 6 times each year
  Jet washes are most prevalent installation type in France
  Service stations are the biggest car wash channel in France
  Standalone sites have the highest number of jet wash installations
  The paid hand wash segment is the smallest commercial car wash channel in France
  Each of the major wash types exceed French consumers' expectations
Germany
  Germany has the largest car wash market in Europe by both installation type and value
  Most wash installations in Germany are roll over machines
  Service stations are the largest car wash channel in Germany
  Around a third of all wash installations in Germany are located at standalone sites
  Stringent regulations mean that the commercial hand car wash segment in Germany is small
  Automatic washes are the highest rated and most frequently used wash type in Germany
UK
  On average, each vehicle in the UK is washed eight times per year
  The majority of wash machines in the UK are jet installations
  Many service stations in the UK feature a car wash installation
  The standalone segment is the smallest car wash channel in the UK
  Paid hand car washes are the largest channel by market value in the UK
  Washing at home is the most popular car wash type in the UK
Belgium
  Each vehicle in Belgium is washed over 7 times per year
  Jet wash machines are the most commonly found installation type in Belgium
  The Belgian service station channel was worth in excess of €40m in 2009
  The standalone wash segment is the largest commercial channel by market value
  The paid hand wash channel in Belgium is growing in importance
  Each of the four wash types in Belgium exceeds consumers' expectations
Netherlands
  On average each vehicle in the Netherlands is washed over 6 times each year
  Jet installations are the most commonly found wash installation in the country
  Service stations are the largest channel by market value in the Netherlands
  A major standalone operator in the market is IMO
  Paid hand wash sites exist in the Netherlands
  Each of the four wash types in the Netherlands exceeds customers' expectations
Sweden
  Vehicles in Sweden are washed less frequently than in any other country in the region
  Roll over machines are the most commonly found wash type in Sweden due to the cold climate
  Service stations are the biggest wash channel in Sweden
  The Swedish standalone channel is the smallest in the region
  Water recycling legislation has limited the number of commercial hand wash sites in Sweden
  Washing at home and jet washing score the highest consumer wash rating in Sweden
Spain
  Registered vehicles in Spain are washed more than in any other market in the region
  Jet wash machines are the most commonly found installation type in Spain
  Service stations are the biggest car wash channel in Spain
  Jet installations are the most frequently used wash type at standalone sites in Spain
  In 2009, the commercial hand wash channel in Spain was worth €20m
  Automatic machines and washing at home are both rated the highest by Spanish consumers
Italy
  Italy is the third largest market by value
  Jet installations account for over half of installations in the country
  The majority of car wash installations in Italy are located at service stations
  Each registered vehicle in Italy is cleaned more than once a year at a standalone site
  Commercial hand washes are the smallest wash channel in Italy
  All major wash types in Italy tend to exceed customers' expectations

APPENDIX

Secondary Research
Further reading
Ask the analyst
Datamonitor consulting
Disclaimer

LIST OF TABLES

Table 1: Service station and standalone installations, wash occasions and market value in France
Table 2: Hand car wash sites, occasions and market value in France
Table 3: Service station and standalone installations, wash occasions and market value in Germany
Table 4: Hand car wash sites, occasions and market value in Germany
Table 5: Service station and standalone installations, wash occasions and market value in the UK
Table 6: Hand car wash sites, occasions and market value in the UK
Table 7: Service station and standalone installations, wash occasions and market value in Belgium
Table 8: Hand car wash sites, occasions and market value in Belgium
Table 9: Service station and standalone installations, wash occasions and market value in the Netherlands
Table 10: Hand car wash sites, occasions and market value in the Netherlands
Table 11: Service station and standalone installations, wash occasions and market value in Sweden
Table 12: Hand car wash sites, occasions and market value in Sweden
Table 13: Service station and standalone installations, wash occasions and market value in Spain
Table 14: Hand car wash sites, occasions and market value in Spain
Table 15: Service stations and standalone installations, wash occasions and market value in Italy
Table 16: Hand car wash sites, occasions and market value in Italy

LIST OF FIGURES

Figure 1: A roll over installation in the UK
Figure 2: Inside a tunnel installation
Figure 3: A jet wash installation in the UK
Figure 4: An IMO standalone site
Figure 5: An American Hand Car Wash site in London, UK
Figure 6: Average annual wash occasions per registered vehicle
Figure 7: Total commercial car wash value by country (€m), 2009
Figure 8: Average annual commercial car wash spend per registered vehicle (€), 2009
Figure 9: Car wash value by channel (€m), 2009
Figure 10: Total value by wash type and country (€m), 2009
Figure 11: New car registrations in selected European markets, 2007-15
Figure 12: Motorists that had reduced car usage in the six months to November 2009
Figure 13: Motorists that had reduced commercial car washing services in the six months to November 2009
Figure 14: Customer satisfaction by car wash method, Euro 8
Figure 15: A WashTec roll over installation and company logo
Figure 16: An Istobal roll over machine and company logo
Figure 17: An Elephant Bleu standalone site, France
Figure 18: A Repsol Sprint Wash site, Spain
Figure 19: Service station and standalone car wash market values in France, 2009
Figure 20: Car wash installations by channel in France, 2010
Figure 21: Wash occasions by installation and channel in France, 2009
Figure 22: Wash rating and occasions by car wash type in France, 2009
Figure 23: Service station and standalone car wash market values in Germany, 2009
Figure 24: Car wash installations by channel in Germany, 2010
Figure 25: Wash occasions by installation and channel in Germany, 2009
Figure 26: Wash rating and occasions by car wash type in Germany, 2009
Figure 27: Service station and standalone car wash market values in the UK, 2009
Figure 28: Car wash installations by channel in the UK, 2010
Figure 29: Wash occasions by installation and channel in UK, 2009
Figure 30: Wash rating and occasions by car wash type in the UK, 2009
Figure 31: Service station and standalone car wash market values in Belgium, 2009
Figure 32: Car wash installations by channel in Belgium, 2010
Figure 33: Wash occasions by installation and channel in Belgium, 2009
Figure 34: Wash rating and occasions by car wash type in Belgium, 2009
Figure 35: Service station and standalone car wash market values in the Netherlands, 2009
Figure 36: Car wash installations by channel in the Netherlands, 2010
Figure 37: Wash occasions by installation and channel in the Netherlands, 2009
Figure 38: Wash rating and occasions by car wash type in the Netherlands, 2009
Figure 39: Service station and standalone car wash market values in Sweden, 2009
Figure 40: Car wash installations by channel in Sweden, 2010
Figure 41: Wash occasions by installation and channel in Sweden, 2009
Figure 42: Wash rating and occasions by car wash type in Sweden, 2009
Figure 43: Service station and standalone car wash market values in Spain, 2009
Figure 44: Car wash installations by channel in Spain, 2010
Figure 45: Wash occasions by installation and channel in Spain, 2009
Figure 46: Wash rating and occasions by car wash type in Spain, 2009
Figure 47: Service station and standalone car wash market values in Italy, 2009
Figure 48: Car wash installations by channel in Italy, 2010
Figure 49: Wash occasions by installation and channel in Italy, 2009
Figure 50: Wash rating and occasions by car wash type in Italy, 2009
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