Essential Amendments to Marketing Activities in the Power Industry - 2012-2013 : Survey Snapshot

Date: June 16, 2012
Pages: 36
Price:
US$ 325.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: E24C6DF7382EN
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Essential Amendments to Marketing Activities in the Power Industry   - 2012-2013 : Survey Snapshot
Synopsis
  • Analysis of opinions drawn from leading power industry executives.
  • Analysis of essential amendments to marketing activities of global power industry in 2012-2013.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry executives. It analyzes how marketing activities, business strategies and practices in the power industry are set to change in 2012-13. The report also provides access to information categorized by region, company type and size.

Scope
  • The opinions and forward looking statements of 330 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • This report covers data and analysis on suppliers' marketing activities in the global power industry.

Reasons To Buy
  • This report will help you to drive revenues by understanding future product investment areas and growth regions.
  • This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
  • This report will help you to better promote your business by aligning your capabilities and business practices with your customer’s changing needs.
  • This report will help you to secure stronger customer relationships by understanding the leading business concerns and changing strategies of industry buyers.
  • This report will help you to uncover the business outlook, key challenges and opportunities identified by suppliers.
1 INTRODUCTION

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 GLOBAL POWER INDUSTRY: ESSENTIAL AMENDMENTS TO MARKETING ACTIVITIES IN 2012 2013

2.1 Global power industry: amendments to marketing activities by region
2.2 Global power industry: amendments to marketing activities by company turnover

3 APPENDIX

3.1 Global Power Industry Survey Results Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

LIST OF TABLES

Table 1: Global Power Industry Survey Respondents by Company Type, 2012
Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Power Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Power Industry Buyer Respondents by Region (%), 2012
Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Power Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Power Industry Supplier Respondents by Region (%), 2012
Table 8: Amendments to Marketing Activities: Global Power Industry Suppliers (%), 2012
Table 9: Global Power Industry: Amendments to Marketing Activities by Region (%), 2012
Table 10: Global Power Industry: Amendments to Marketing Activities by Turnover (%), 2012
Table 11: Survey Results - Closed Questions

LIST OF FIGURES

Figure 1: Amendments to Marketing Activities: Global Power Industry Suppliers (%), 2012
Figure 2: Global Power Industry: Amendments to Marketing Activities by Region (%), 2012
Figure 3: Global Power Industry: Amendments to Marketing Activities by Turnover (%), 2012

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