Annual Marketing Budgets in the Power Industry - 2012-2013 : Survey Snapshot

Date: June 16, 2012
Pages: 33
Price:
US$ 325.00
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Publisher: iCD Research
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: AF40E57BC8CEN
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Annual Marketing Budgets in the Power Industry   - 2012-2013 : Survey Snapshot
Synopsis
  • Analysis of opinions drawn from leading power industry executives.
  • Analysis on how business strategies and practices are set to change in the power industry in 2012-2013.
  • Analysis on spending plans, challenges and investment opportunities for supply decision makers.

Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading power industry executives. It analyzes how marketing expenditure and practices in the power industry are set to change in 2012-13. This report provides insight into category-level budgets and marketing behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.

Scope
  • The opinions and forward looking statements of 330 industry executives have been captured in our in-depth survey, of which 29% represent Director and C-level respondents.
  • The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
  • The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
  • Key topics covered include marketing budgets by company type, region and company turnover.

Reasons To Buy
  • This report provides information on historical marketing expenditure by supplier type and region.
  • This report provides information on the changing spending behaviors by product and category.
  • This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
1 INTRODUCTION

1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
  1.4.1 Profile of buyer respondents
  1.4.2 Profile of supplier respondents

2 ANNUAL MARKETING BUDGETS: GLOBAL POWER INDUSTRY SUPPLIERS

2.1 Global power industry: annual marketing budgets by region
2.2 Global power industry: annual marketing budgets by company turnover

3 APPENDIX

3.1 Global Power Industry Survey Results Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer

LIST OF TABLES

Table 1: Global Power Industry Survey Respondents by Company Type, 2012
Table 2: Global Power Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Power Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Power Industry Buyer Respondents by Region (%), 2012
Table 5: Global Power Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Power Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Power Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009-2012
Table 9: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012
Table 11: Survey Results - Closed Questions

LIST OF FIGURES

Figure 1: Annual Marketing Budgets: Global Power Industry Suppliers (%), 2009-2012
Figure 2: Annual Marketing Budgets in the Global Power Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Power Industry by Turnover (%), 2012

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