Synopsis
Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading oil and gas industry executives. It analyzes how marketing expenditure and practices in the oil and gas industry are set to change in 2012-13. This report provides insight into category-level budgets and marketing behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.
Scope
Reasons To Buy
- Analysis of opinions drawn from leading oil and gas industry executives.
- Analysis on how business strategies and practices are set to change in the oil and gas industry in 2012-2013.
- Analysis on spending plans, challenges and investment opportunities for supply decision makers.
Summary
This report is the result of an extensive survey drawn from ICD Research’s exclusive panel of leading oil and gas industry executives. It analyzes how marketing expenditure and practices in the oil and gas industry are set to change in 2012-13. This report provides insight into category-level budgets and marketing behavior of leading supply decision makers. The report also provides access to information categorized by region, company type and size.
Scope
- The opinions and forward looking statements of 279 industry executives have been captured in our in-depth survey, of which 24% represent Director and C-level respondents.
- The research is based on primary survey research conducted by ICD Research accessing its B2B panels comprised of senior purchase decision makers and leading supplier organizations.
- The geographical scope of the research is global - drawing on the activity and expectations of leading industry players across the Americas, Europe, Asia-Pacific, Africa and Middle East.
- Key topics covered include marketing budgets by company type, region and company turnover.
Reasons To Buy
- This report provides information on historical marketing expenditure by supplier type and region.
- This report provides information on the changing spending behaviors by product and category.
- This report will help you to formulate effective sales and marketing strategies by identifying how supplier budgets are changing and the direction of spend in the future.
1 INTRODUCTION
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 ANNUAL MARKETING BUDGETS: GLOBAL OIL AND GAS INDUSTRY SUPPLIERS
2.1 Annual marketing budgets by region
2.2 Annual marketing budgets by company turnover
3 APPENDIX
3.1 Global Oil and Gas Industry Survey Results Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer
LIST OF TABLES
Table 1: Global Oil and Gas Industry Survey Respondents by Company Type, 2012
Table 2: Global Oil and Gas Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Oil and Gas Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Oil and Gas Industry Buyer Respondents by Region (%), 2012
Table 5: Global Oil and Gas Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Oil and Gas Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Oil and Gas Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Oil and Gas Industry Suppliers (%), 2012
Table 9: Annual Marketing Budgets in the Global Oil and Gas Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Oil and Gas Industry by Turnover (%), 2012
Table 11: Global Oil and Gas Industry Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Annual Marketing Budgets: Global Oil and Gas Industry Suppliers (%), 2012
Figure 2: Annual Marketing Budgets in the Global Oil and Gas Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Oil and Gas Industry by Turnover (%), 2012
1.1 What is this report about?
1.2 Definitions
1.3 Methodology
1.4 Profile of survey respondents
1.4.1 Profile of buyer respondents
1.4.2 Profile of supplier respondents
2 ANNUAL MARKETING BUDGETS: GLOBAL OIL AND GAS INDUSTRY SUPPLIERS
2.1 Annual marketing budgets by region
2.2 Annual marketing budgets by company turnover
3 APPENDIX
3.1 Global Oil and Gas Industry Survey Results Closed Questions
3.2 Methodology
3.3 Contact us
3.4 About ICD Research
3.5 Disclaimer
LIST OF TABLES
Table 1: Global Oil and Gas Industry Survey Respondents by Company Type, 2012
Table 2: Global Oil and Gas Industry Buyer Respondents by Job Role (%), 2012
Table 3: Global Oil and Gas Industry Buyer Respondents by Company Turnover (%), 2012
Table 4: Global Oil and Gas Industry Buyer Respondents by Region (%), 2012
Table 5: Global Oil and Gas Industry Supplier Respondents by Job Role (%), 2012
Table 6: Global Oil and Gas Industry Supplier Respondents by Company Turnover (%), 2012
Table 7: Global Oil and Gas Industry Supplier Respondents by Region (%), 2012
Table 8: Annual Marketing Budgets: Global Oil and Gas Industry Suppliers (%), 2012
Table 9: Annual Marketing Budgets in the Global Oil and Gas Industry by Region (%), 2012
Table 10: Annual Marketing Budgets in the Global Oil and Gas Industry by Turnover (%), 2012
Table 11: Global Oil and Gas Industry Survey Results - Closed Questions
LIST OF FIGURES
Figure 1: Annual Marketing Budgets: Global Oil and Gas Industry Suppliers (%), 2012
Figure 2: Annual Marketing Budgets in the Global Oil and Gas Industry by Region (%), 2012
Figure 3: Annual Marketing Budgets in the Global Oil and Gas Industry by Turnover (%), 2012
