Caring for the lawn and garden remains a very popular weekend activity for many US households. According to data from the National Gardening Association, over 70% of US households spend time and money taking care of their lawns and gardens. At the same time, some consumers consider these activities to be arduous and not enjoyable. In these cases, the hiring of a lawn service professional is common. The choice of do-it-yourself (DIY) versus hiring professional help also varies significantly...
Euromonitor International's Gardening in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Gardening in USA report offers a comprehensive guide to the size and shape of market demand at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the categories driving growth. It also identifies the leading companies and their brands, and offers strategic analysis of key factors influencing demand - from new product developments, consumer lifestyles, route to market and pricing issues. Forecasts to 2016 illustrate how market demand is expected to evolve in the medium-term
Product coverage: Barbecues, Garden Care, Garden Sheds, Gardening Equipment, Horticulture, Other Gardening, Pots and Planters.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Gardening market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
GARDENING IN THE US
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Scotts Miracle-gro Co in Home and Garden (usa)
Strategic Direction
Key Facts
Summary 1 Scotts Miracle-Gro Co: Key Facts
Summary 2 Scotts Miracle-Gro Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Scotts Miracle Gro Co: Competitive Position 2011
Executive Summary
Gradual Economic Recovery Revives Growth
A Tepid Housing Market Hinders Recovery
Home and Garden Remains Fiercely Competitive
Speciality Retail Channels Struggle
Home and Garden Is Poised for Future Growth
Key Trends and Developments
Slow Economic Recovery Facilitates Growth
Speciality Retail Channels Struggle
An Ageing Population Drives Growth
Celebrity Licensing Booms
Technology Alters Marketing Efforts
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Penetration of Private Label by Category 2009-2011
Table 13 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources
Euromonitor International
July 2012
LIST OF CONTENTS AND TABLES
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Gardening by Category: Value 2006-2011
Table 2 Sales of Gardening by Category: % Value Growth 2006-2011
Table 3 Gardening Company Shares 2009-2011
Table 4 Gardening Brand Shares 2009-2011
Table 5 Sales of Gardening by Distribution Format: % Analysis 2006-2011
Table 6 Forecast Sales of Gardening by Category: Value 2011-2016
Table 7 Forecast Sales of Gardening by Category: % Value Growth 2011-2016
Scotts Miracle-gro Co in Home and Garden (usa)
Strategic Direction
Key Facts
Summary 1 Scotts Miracle-Gro Co: Key Facts
Summary 2 Scotts Miracle-Gro Co: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Scotts Miracle Gro Co: Competitive Position 2011
Executive Summary
Gradual Economic Recovery Revives Growth
A Tepid Housing Market Hinders Recovery
Home and Garden Remains Fiercely Competitive
Speciality Retail Channels Struggle
Home and Garden Is Poised for Future Growth
Key Trends and Developments
Slow Economic Recovery Facilitates Growth
Speciality Retail Channels Struggle
An Ageing Population Drives Growth
Celebrity Licensing Booms
Technology Alters Marketing Efforts
Market Data
Table 8 Sales of Home and Garden by Category: Value 2006-2011
Table 9 Sales of Home and Garden by Category: % Value Growth 2006-2011
Table 10 Home and Garden Company Shares 2009-2011
Table 11 Home and Garden Brand Shares 2009-2011
Table 12 Penetration of Private Label by Category 2009-2011
Table 13 Sales of Home and Garden by Distribution Format: % Analysis 2006-2011
Table 14 Forecast Sales of Home and Garden by Category: Value 2011-2016
Table 15 Forecast Sales of Home and Garden by Category: % Value Growth 2011-2016
Sources
Summary 4 Research Sources
