Reckitt Benckiser Portugal Lda in Home Care (Portugal)

January 2017 | 2 pages | ID: RECCDFA9ECBEN
Euromonitor International Ltd

Abstracts

Due to its importance in Portuguese home care, being the second player with a total 14% of value sales, Reckitt Benckiser Portugal will continue to invest in developing a closer relationship with its clients through communication and product differentiation. It will namely do this in the more relevant categories for the company such as air care where it leads, but also in dishwashing and laundry care.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Strategic Direction
Key Facts
  Summary 1 Reckitt Benckiser de Portugal Lda: Key Facts
  Summary 2 Reckitt Benckiser de Portugal Lda: Operational Indicators
Competitive Positioning
  Summary 3 Reckitt Benckiser de Portugal Lda: Competitive Position 2016