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Kao Corp in Home Care (Japan)

May 2017 | 2 pages | ID: K4F7143E11FEN
Euromonitor International Ltd

US$ 150.00

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As the leading company in home care as well as a number of categories within home care, Kao looks to further solidify its position by launching value-added products and leveraging its strong brands, such as Attack in laundry care, Magiclean in surface care and toilet care and CuCute in dishwashing. As one of the largest manufacturers in Japan, the company also strives for more environmentally-friendly operations during the forecast period, aiming to reduce CO2 emissions by 35% and water usage by...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Strategic Direction
Key Facts
  Summary 1 Kao Corp: Key Facts
  Summary 2 Kao Corp: Operational Indicators
Competitive Positioning
  Summary 3 Kao Corp: Competitive Position 2016


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