FH Engel SA in Home Care (Chile)

April 2013 | 3 pages | ID: FE9A727EACAEN
Euromonitor International Ltd

Abstracts

The fact that FH Engel produces a great variety of bleach products means it suffered a drop in production volume as a result of the raw material shortage between March and April 2012. As a result, the company increased its focus on its other products in order to maintain brand recognition and benefit from rising consumer disposable incomes. FH Engel is likely to introduce products that offer convenience and could thus lose some popularity amongst lower income consumers in the medium term.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 FH Engel: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Summary FH Engel: Competitive Position 2012