Empresas Demaria SA in Home Care (Chile)

January 2017 | 2 pages | ID: E913B883125EN
Euromonitor International Ltd

Abstracts

During the review period, Demaria merged with Cia Manufacturera de Aconcagua to form Empresas Demaria. As part of this process, Demaria – under its new name Empresas Demaria – acquired the strongly recognised Virginia brand. By modernising its product design and level of diversification and launching new formulas, the company remains a significant competitor to leading international players. The transition has been successful so far and Empresas Demaria is currently looking to attract higher inc...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Empresas Demaria SA: Key Facts
Competitive Positioning
  Summary 2 Empresas Demaria SA: Competitive Position 2016