Cía Manufacturera de Aconcagua in Home Care (Chile)
Cía Manufacturera de Aconcagua has strengthened its main Virginia brand, modernised its product design and launched new formulas to compete with leading international players. By the end of the review period, the company had increased its level of product diversification in a bid to attract consumers of different income levels. Through its export strategy, Cía Manufacturera de Aconcagua has generated new revenue sources which will offset eventual margin reductions in the local market.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Strategic Direction
Key Facts
Summary 1 Cía Manufacturera de Aconcagua: Key Facts
Summary 2 Cía Manufacturera de Aconcagua: Operational Indicators
Company Background
Production
Summary 3 Cía Manufacturera de Aconcagua: Production Statistics 2012
Competitive Positioning
Summary 4 Cía Manufacturera de Aconcagua: Competitive Position 2012
Key Facts
Summary 1 Cía Manufacturera de Aconcagua: Key Facts
Summary 2 Cía Manufacturera de Aconcagua: Operational Indicators
Company Background
Production
Summary 3 Cía Manufacturera de Aconcagua: Production Statistics 2012
Competitive Positioning
Summary 4 Cía Manufacturera de Aconcagua: Competitive Position 2012