Bonjour Holdings Ltd in Home Care (Hong Kong, China)

April 2014 | 2 pages | ID: B5E43472AB3EN
Euromonitor International Ltd

Abstracts

Over the forecast period, Bonjour Holdings is expected to focus expanding its outlets in China so as to better tap into the growing potential of Chinese consumers. On the other hand, strengthening its product portfolio will be its key strategy for Hong Kong so as to better answer consumer demands in view of the recovered economic conditions. Online shopping will also be a key focus for the player as it seeks to target the rising importance of this channel amongst consumers with its convenience.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
Summary 1 Bonjour Holdings Ltd: Key Facts
Summary 2 Bonjour Holdings Ltd: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 3 Bonjour Holdings Ltd: Competitive Position 2013